Tease, which is just appearing in stores this month, is Paris Hilton's tenth fragrance. Anyone who wondered about her staying power as a celebrity perfume brand can now put their mind at rest, I should think. Paris stays in human form (no more mermaids or fairies) for the Tease advertising campaign, which was reportedly inspired by her fascination with Marilyn Monroe:
Paris Hilton plays with the notion of Hollywood glamour, taking a contemporary, candid look at retro elegance – light hearted, saucy and as always irrestibly [sic] charming – for the launch of her newest fragrance, TEASE. Posing in a classic Hollywood setting, Paris Hilton brings a fresh, youthful appeal to the image of a blonde icon of the silver screen...1
The Tease fragrance, as you might imagine, puts the emphasis on contemporary — it's a fruity floral in the modern style, very fresh and light and clean. The opening is peachy and sweet, but it's too fresh and airy to be overwhelming and it wears just fine in the heat (the notes: Fuji apple, white peach, bergamot, sunny sea mist accord, frangipani, night blooming jasmine, tuberose, amber, blonde woods and warm sand). The heart is the usual mostly-unrecognizable blend of "flowers" that you find in most any celebrity (or low-end designer) fruity floral, and in this case, it's also fresh and airy — Tease is nothing like the big white floral that was Kim Kardashian by Kim Kardashian or Mariah Carey Forever.
The dry down is musky pale woods and just a hint of that "warm sand" accord: it's summery but not really beachy, and it isn't nearly as sweet as Paris Hilton Siren. The lasting power is reasonable enough, although I find that it gets a little flat and dull after a few hours.
When I reviewed Siren, I said it was "fine, maybe even marginally more than fine", and I won't make any greater artistic claims for Tease, but it's arguably easier to wear than Siren, and since it isn't so sweet, it's a bit more to my own taste. It's my favorite of the Paris Hilton line so far.
Paris Hilton Tease was developed by perfumer Steve DeMercado; it is available in 50 ($45) and 100 ($55) ml Eau de Parfum and in matching body lotion.
1. Quote via press release.