Gwyneth Paltrow's Goop lifestyle brand has launched Edition 03 – Incense, the third of four projected seasonal fragrances.
A perfume of spirit-clearing smoke, mystical resins, forbidden spices, and holy woods, this fragrance is deceptively simple. Based on a small collection of gorgeous materials—a rare green frankincense from Oman is the glimmering, woody-airy star, prized for its deeply spiritual aspects and combination of depth and clarity—the magic of the perfume unfolds in the balance between the individual notes, from juniper and black pepper to cardamom and cedar. The push and pull of the elements amplify one another and smolder into a scent that’s ever-unfolding, twisting and turning like a trail of smoke from an ancient encampment along the Silk Road.
Additional notes include labdanum.
Goop Edition 03 – Incense is $55 for 15 ml, or $165 for 50 ml Eau de Parfum. A matching candle is $72.