Gucci will launch Gucci Bloom, a new fragrance for women. Bloom is the brand's first pillar fragrance designed under creative director Alessandro Michele.
Gucci Bloom will be available in 30, 50 and 100 ml Eau de Parfum. A limited number of bottles will be available next week after the press launch (in the US, via Gucci and Saks Fifth Avenue), then the official product launch will be in August.
Update: Gucci Bloom will be fronted by Dakota Johnson. The description at Saks Fifth Avenue ~ "A rich white floral scent that transports to a colorful and diverse garden with a flacon that encapsulates the fragrance’s spirit dedicated to the diversity of women. Blended by master perfumer Alberto Morillas, the fragrance is created to unfold like its name."
More from Gucci.com ~ "Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué." Bloom is $92 for 50 ml or $124 for 100 ml.