Missoni will launch an eponymous fragrance for women later this month. It is the brand's first perfume since 2008, and the first under new licensing arrangements with Euroitalia. Missoni by Missoni is fronted by Elisa Sednaoui.
Missoni was developed by perfumer Quentin Bisch. Notes for the woody fruity floral include lemon, bergamot, citron, pear, mahonial ("lasting floral character and slight jasmine undertones"), petalia, jasmine, tonka beans, sandalwood and ambroxan.
Missoni by Missoni will be available in 30, 50 and 100 ml Eau de Parfum.