Essence of Lincoln

Designed to be dispersed through the ventilation system, the Essence of Lincoln is a fragrance that has hints of green tea, jasmine and tonka. The company says the scent exudes "luxury and warmth" and will help to create an "upscale, relaxing showroom experience." The scent should also mask the 'old people smell' as Lincoln has one of the highest average owner ages in the industry.

— The new ambient fragrance of Lincoln dealerships was developed by perfumer Rene Morgenthaler. Read more at Lincoln tries to hide the old people smell with new dealership perfume at World Car Fans. 

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7 Comments

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  1. Dilana says:

    How to insult the customers who otherwise might be willing to pay for your very expensive product

  2. Omega says:

    How insulting! Depending on the person, an ‘old person smell’ can be quite nice. Distasteful.

    • Robin says:

      I think you guys are misunderstanding…it is not Lincoln’s intent to mask the smell of old people, that’s just the writer of that article being snarky.

      • Omega says:

        I thought this was the case, lol.

  3. kindcrow says:

    When I saw the title of this entry, I thought of Abraham Lincoln and thought “eewwww, gross, the scent of a dead man.” :-)

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