Scented sofa!

Summertime sofa, Gufram + Valerio Berruti

The new Summertime sofa from Gufram, designed by Italian artist Valerio Berruti. It smells like cinnamon and orange.

“Summertime, and the living is easy”

Sofa in polyurethane foam treated with guflac plus washable paint, perfumed in orange and cinnamon.

In order to follow with congruence the historical path of contamination between the serial world of the interior design industry and art’s creative inspiration, Gufram presents a new Multiple at the Salone del Mobile 2013 in Milan; its author is the artist Valerio Berruti.

The result of this encounter between design and art is a sofa of ample and deep seating space, ideal for seating three people, and bearing the signs, the codes and the branding of Valerio Berruti’s painting. The name of this multiple produced in 250 numbered pieces each version is Summertime – which evokes the title of one of the most famous songs by George Gershwin.

The first verse of the introductory text for Gufram and Valerio Berruti becomes the subtitle of the piece “... and living it easy”, thus creating a pun with the term “living”, which is not stressed, as it happens, on the other hand, in the text of the song: “living” in English, as used to indicate the living room — the couch.

The sofa Sumertime [sic] – produced entirely in Italy – uses polyurethane foam (a material common to all Gufram Multiples), water based paint and wax crayons, which are then varnished and fixed with the washable Guflac® Plus paint; this, besides keeping the colours vivid through time, releases a natural delicate cinnamon and orange aroma.

Thus Summertime wishes to be an instrument of delightful idleness; an invitation to the comfortable relax of the first summer days – those that still carry the scent of budding flowers; those that let us enjoy the first tepid sunny days; those of the first swims in the sea; those of the first ice-cream cones.

In two colors, 250 made in each color, €5,000.

(quote via architonic, found via trendir)

Shop for perfume

Parfums Raffy


Leave a comment, or read more about commenting at Now Smell This. Here's a handy emoticon chart.

  1. Omega says:

    Goodness, I am so sorry but I first thought…is this couch to deter any flatulence that may be passed on there? That’s how my mind rolls I guess! Couldn’t hurt right? Like, when I have ridden public transportation..or any place where there is mass seating..I think, hmmm, I wonder how many ppl have passed gas on this? Then I get a little grossed out, lol.

Leave a reply