Byredo Flowerhead ~ new fragrance

Byredo Flowerhead

Niche line Byredo has launched Flowerhead, a new fragrance inspired by founder Ben Gorham's "own imagined Indian wedding ceremony" — his mother is from India and he had recently attended a traditional Indian wedding, in which flowers, and the exchange of flower leis, play a large role.

The notes include angelica seeds, cranberries, lemon, sambac jasmine, green notes, rose petals, tuberose, suede and ambergris.

Byredo Flowerhead can be found now at Luckyscent in the US, in 50 and 100 ml Eau de Parfum ($145 / $220).

(via cosmeticsbusiness, additional information via luckyscent)

Update: see a review of Byredo Flowerhead.

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  1. Ikat says:

    I’m always a sucker for anything that has references to India or an Indian origin.

    Cranberries, however, has thrown me for a loop. I associate no fragrance at all to cranberries.

    • Robin says:

      Luckyscent says cranberries, Cosmetics Business says lingonberries. Either way, will be a tart berry note…

      • Lindaloo says:

        Perhaps the lingonberries reference an Indian wedding in Sweden where Byredo is located.

  2. Ikat says:

    Yeah, nothing says “India” like lingonberries.

    • Robin says:

      Well, surely the scent can be inspired by India but be made with notes not native to India?

      • Merlin says:

        Though given the tenuous relationship between notes and ingredients I would have thought they would be more eager to pull out the ones that are more reminiscent (or stereotypical) of the East. )At least for their marketing statement.)

        • Merlin says:

          Sorry, my brackets got a bit disorientated there, lol!

  3. Ikat says:

    I wasn’t trying to offend anyone. I just haven’t run across cranberry as an ingredient that I can attach any particular note to.

    • Robin says:

      Hey, I wasn’t offended and wasn’t trying to offend you either :-)

  4. littlecooling says:

    Oh, this could be very interesting. Perhaps a new Spring scent? :)

  5. floragal says:

    Great name! Interesting notes, and one worth a sniff.

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