Michael Edwards has released the latest version of his “fragrance bible”, Fragrances of the World 2014. The reference book celebrates its 30th anniversary this year. The 2014 edition lists over 8,000 fragrances grouped by fragrance family, and includes over 1,200 new releases. The book is used by numerous retailers to help customers find fragrances they might like based on the scent(s) they already know and enjoy.
According to Edwards,
One of my first clients was a group of pharmacies, who asked me to help develop their fragrance category. I could train their staff, but I needed a guide, a sales tool to help them select the right fragrances for each customer. The only one then available was very technical which was why I was forced to create my first guide. The 1984 edition listed just 38 new fragrances. In my wildest dreams, I could never have imagined that thirty years later, I would track more than 1,400 new fragrances in a single year or that the tiny guide would grow to become the industry's 'fragrance bible’.
The edition is bilingual (English/French), and can be ordered through Fragrances of the World for $210. There is a 10% discount if you use coupon code FOTW2014 order before the end of February.