Bruce Willis Personal Edition ~ new fragrance

Bruce Willis Personal Edition

Bruce Willis has launched Bruce Willis Personal Edition, the star's second fragrance for men (the first was Bruce Willis Eau de Parfum).

Citrus and black pepper make for a fresh start, while aromatic notes enhanced with a hint of tobacco, radiate an unmistakable masculine elegance. The powerful base of a sensual leather accord and precious Oud gives the fragrance a unique signature that reflects the private side of Bruce Willis.

Bruce Willis Personal Edition is available in 50 ml Eau de Parfum and in matching grooming products. Like the other Bruce Willis fragrances, it is being marketed through LR Health & Beauty Systems, and will not be sold in North or South America.

(via lr-online-shop)

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  1. sayitisntso says:

    I’m sorry….but what????? :( #sideeye

    • Robin says:

      You obviously missed the launch of Lovingly ;-)

      • TheSnailsPajamas says:

        It’s a dream of mine to see Bruce Willis Lovingly packaged in a set with Jean Reno Loves You ;-) (seriously, I don’t know what it is but BW and JR with their own perfumes seems so utterly implausible…and yet here we are).

        • Robin says:

          LOL…that would be perfect. Now we have to come up with a list of 10 more implausibles & see how long it is before they have fragrances…

  2. VanMorrisonFan says:

    At first this post made my day, until I found out the fragrance would not be sold in North or South America. Darned! This would make the PERFECT gag gift for next year’s “White Elephant Exchange” parties. Someone has to find a way to sell this in America. C’mon, we can put a man on the moon for crying out loud…we can find a way to get this product over to these shores. I see a whole line of fragrances just waiting to be born…Stallone, Eastwood, Norris (as in Chuck), and…dare I hope for it…Jack (as in Nicholson) would be great names for fragrances.

    • Robin says:

      I am guessing that Bruce Willis does not want it sold here, and surely if the star of Die Hard does not want you to get your hands on it, he will stop you, LOL…

  3. Marjorie Rose says:

    But what I want to know is, if I wear it, will I know what a TV dinner feels like?

    • Marjorie Rose says:

      Suggested tagline, “Now I have a perfume, ho, ho, ho.”

      • Marjorie Rose says:

        Although honestly, I’m not sure I WANT to know the private side of Bruce Willis. . .

        • libberation says:

          My thoughts exactly. My inner 13yr old boy was sniggering pretty hard at that line!

      • Kelly Red says:

        Don’t you think “Yippie yi yo ki-ay motherf@*#$er” is a better one? LOL

        • Marjorie Rose says:

          Well, yes, now that you mention it! :D

        • Marjorie Rose says:

          Mr. Spicebomb suggested a new BW fragrance line–starting with “Jed’s.”

          Who’s perfume is this?
          Jed’s, baby.
          Who’s Jed?
          Jed’s dead, baby, Jed’s dead. . .

          With the obvious flanker name right there in the dialogue!

          • Marjorie Rose says:

            Zed’s, that is. :)

        • SallyM says:

          Hahahahaha! That’s exactly what I was thinking as I was reading this post :-)

    • Robin says:

      Another cultural reference that is lost on me, sadly!

      • Marjorie Rose says:

        No worries! I watch Die Hard every year as a Christmas movie–most of my cultural references are 30+ years out of date, generally speaking! :)

        • mals86 says:

          So does my husband! “But it’s a Christmas movie, honey!!” …only if you like your holidays with a side of broken glass and DEATH, thank you very much… :)

          • Marjorie Rose says:

            I watch Die Hard as a chaser after a few weeks of more traditional Christmas fare–A Miracle on 34th Street, Love Actually, The Santa Clause, etc. But I need something to clean out the schmaltz after a while!

  4. kindcrow says:

    I don’t want to see the public side of Bruce Willis, much less his private side. Shudder.

  5. juicejones says:

    Isn’t this 25 years too late?

  6. scentfromabove says:

    Excuse my stupidity, but how is it decided where certain fragrances should be sold? If I had a fragrance out, I would want it available everywhere. I would think that the more areas it is available, the more money would be made. By only making it available to certain areas, is this supposed to be a punishment?
    And, most of Bruce Willis’ audience are from the areas he is excluding. Having a hard time wrapping my brain around this one.

    • TheSnailsPajamas says:

      I guess the marketing people are canny enough to know it would be considered a joke in N and S America – although I am dying to know what countries they consider viable markets to sell this.

    • Robin says:

      Usually it is meant to preserve their image in areas where they think it would hurt more than help, or where it is at least risky…it does not look good to not have your fragrance be a huge seller, right? There are many Hollywood stars who likewise do advertising campaigns in other countries with the proviso that they not be shown here.

      Also true that there is a cost to distribution & marketing…so if you don’t think you will get the investment back, no reason to sell where you don’t think it will do well.

  7. platinum14 says:

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