Basically flat

After gaining back some of the ground lost after four years of negative sales during the economic downturn, fragrance sales are basically flat on the year, and experts predict they will continue their holding pattern during the holidays.

According to The NPD Group, 15 percent of shoppers will purchase a fragrance this holiday, which is unchanged from 2012; similarly, Euromonitor forecast that the category's sales will tick higher by only 0.2 percent this year.

— But it's still the fourth most popular holiday present. Read more at Fragrance sales to be flat this holiday at CNBC.

Shop for perfume

Luckyscent Parfums Raffy


Leave a comment, or read more about commenting at Now Smell This.

  1. Omega says:

    Thank goodness MJ Honey is predicted to do well, I was worried! As well as Modern Muse…as I ran into a lovely, giant fluff of that in the dept. store the other day and couldn’t seem to get away from it!

    Yes, one could say I am not a fan of either of these:). LOL, confession..I was at church the other day and saw someone put an MJ Honey paper sample out of those magazines on her seat, looking very if she was very interested in getting a fb…I gotta confess, I made a scrunchy face at her seat when I saw that. Hehehe. She didn’t see me though:). *insert angel wing smiley*.

    • Robin says:

      Ha, no need to worry, Marc Jacobs will always get his piece of the pie :-)

Leave a reply