Kate Spade Live Colorfully ~ new fragrance

Kate Spade Live Colorfully

Kate Spade will launch Live Colorfully, a new fragrance for women, in April. Although Elizabeth Arden still holds the Kate Spade fragrance license, Live Colorfully is being done in-house, with the assistance of consultants Fabrice Penot and Edouard Roschi of Le Labo and Poppy King.

The notes include mandarin, pink water lily, star anise, tiare flower, gardenia, coconut water, sheer amber, musks and vanilla.

Kate Spade Live Colorfully will be available in 50 and 100 ml Eau de Parfum and in a 10 ml rollerball.

 (via wwd)

Update: see a review of Kate Spade Live Colorfully.

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15 Comments

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  1. pigoletto says:

    I didn’t know the 70s were back. Please go away, super high waisted flares.

    • Robin says:

      And the bow!

      • Ayala says:

        I like the bow.
        Probably won’t like the pink water lily, coconut water and sheer amber though… Sounds very familiar from several teen-oriented celeb scents – or am I just having a deja-vu?

        • KateReed says:

          Ha! That was my first thought, followed by “are they sure it’s in-house and not at Arden?”

          • Robin says:

            It’s interesting — guessing they were not happy w/ what Arden did with Twirl, but this doesn’t sound radically better. We’ll have to see what it smells like — maybe it’s way better & livelier than it sounds.

      • Omega says:

        That bow is bad, however, I did have some high waist flares when they came back in the 90s? Or maybe they were just high waisted, can’t remember. I do like flares though, always have..more than skinny jeans, I can tell ya that! Skinny jeans, I look fat, cause I ain’t skinny enough to pull those off. lol. Flares take away from big booty and thighs.

    • platinum14 says:

      This looks like a remake of the 70′ Virginia Slim publicity.

    • OhLily says:

      I thought of the 70′s right away, too. Could be a Charlie ad!

  2. Interesting… I’ll say, the bottle & ad do more to capture the Kate Spade aesthetic than did the last release, which was Twirl, if I remember correctly. Twirl was also a fairly standard-issue fruity floral.

    Interesting also that they’re keeping their license with Arden but developed this one in house. Wonder what that’s about.

    • Robin says:

      No idea — I did not think most companies would *let* the brand do their own. This might indicate that Arden is no happier with Kate Spade than Kate Spade is with Arden? But just guessing, obviously. Twirl was really pretty darned generic.

  3. Jessica says:

    I’ve loved Poppy King’s various makeup lines since the mid-90s… interesting that she has consulted on this fragrance. I’m guessing that she’s more of a creative director for the visuals (she loves the 70s!) than an advisor to the actual perfume.

    • OhLily says:

      Thanks for the fun fact about her love of the 70′s! It really is pretty spot in terms of the visuals, so it gave me a nice little smile of nostalgia. :D

      I wouldn’t have been caught dead in that outfit though, lol.

  4. Sajini says:

    Just woke up from a nightmare about this ad. I was getting ready for a serious job interview and when I looked in the closet, this was the only outfit in there.

    • kaos.geo says:

      The good thing is that the outfit will get you the job… if you were applying for a high profile executive assistant position to a CEO in the Netherlands….In the mid 1970s ;-)

      • Sajini says:

        heehee that’s funny.

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