Adam Levine of pop band Maroon 5 will launch Adam Levine for men, the masculine counterpart to Adam Levine for Women. Both scents were made under licensing arrangements with ID Perfumes, who have also created celebrity fragrances for Selena Gomez and Katy Perry.
The notes include mandarin, grapefruit, lemongrass, amber, sandalwood and cedarwood.
Adam Levine for Men will be available in 30, 50 and 100 ml Eau de Toilette. The bottle is meant to resemble a microphone.