Hugo Red by Hugo Boss ~ new fragrance

Hugo Boss Hugo Red

Hugo Boss will launch Hugo Red, a new fragrance for men, in January. Hugo Red will be fronted by actor Jared Leto.

Hugo Red was inspired by "the dual nature of metal" and features a cold metal accord with grapefruit, rhubarb, and metallic notes; and a hot metal accord with cedar and amber.

Hugo Boss Hugo Red will be available in 50, 75 and 150 ml Eau de Toilette and in matching grooming products.

(via diarydirectory, wwd)

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7 Comments

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  1. Rictor07 says:

    im sorta excited about this one. It definitely seems like its not going to be a generic mainstream fragrance. I’ve owned several Hugo Boss fragrances in the past, but i haven’t bought one for a while. Maybe this will be my next purchase from this line.

  2. lenika says:

    Nice bottle.

  3. Ericgmd says:

    The metal accord reminds me of Echo by Davidoff (a commercial flop) and of Chrome by Azzaro (a commercial success)
    I guess it all depends on the end result and how perfumers comnine notes and dose them.
    But historically speaking P&G have been nothing but mediocre.
    I find myself cringing and I can’t explain it Robin!

    • Robin says:

      P&G is not my favorite either. But you never know. I admit I rarely try anything by HB though.

  4. Querelle 3 says:

    I really, really hope they’ll get right. It sounds promising. But I’m afraid they just won’t..

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