Yardley will launch Yardley Polaire, a new prestige fragrance for women, in March. Polaire was named for the French actress, and is a “modern take” on a floral chypre.
Polaire was developed by perfumer Juliette Karagueuzoglou. Notes feature pear, freesia, rose, ginger, pink pepper, patchouli and amber.
Yardley Polaire will be available in 50 ml Eau de Toilette, £19.99.
(via diarydirectory, cosmeticsbusiness)
6 Comments
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Robin,
Fragrance lovers everywhere should cringe at these headlines. I think we should stand up and be counted, and start countering fictions such as “so many people are allergic to perfume” with quantitative facts, such as the tiny percentages involved along with the notion that most of these are contact, not breathing, allergies!
http://www.huffingtonpost.com/2012/12/01/new-hampshire-perfume-ban_n_2221049.html
Sorry, I didn’t know how best to contact you. Please remove as you see fit.
All the best,
Michael
Hi Michael, I admit I don’t get too worked up over these things…looks like it’s a long shot, and anyway, these laws are nearly impossible to enforce given that *everything* is scented these days. Beyond that, this is just state employees. It is probably not a popular stance with perfumistas, but I don’t have any problem with any employer forbidding employees who work with the public from wearing scent.
Fruits? Check. Florals? Check. Trendy cleaned up Patchouli and alliteration friendly Pink Pepper? Check. Congratulations Mr. & Ms. Yardley… It’s completely forgettable (is where my money is riding).
A fragrance named for Polaire and opening with pear, of all things, isn’t capturing my attention either. Will certainly try it if I see it though.
Note to Perfume Houses: If you are going to name a perfume for an iconic performer, could you TRY to get the notes to have something to with that person’s personality? Using Polaire as the inspiration should have resulted in an audacious and truly exotic perfume (I’m thinking absinthe, tobacco or coffee, some over the top floral element, a touch of something boozy and another note that should be so unique it would have perfumistas saying “why haven’t they used that note before/more often?). Bottom line is this juice should sound as exciting as the performer and it just doesn’t. Miss Arielle gets off the soap box now to finish her Earl Grey tea…
I cannot believe that with the heritage that the Yardley brand possesses that they could not have come up with something better than this. Polaire has no connection to Yardley and with a rich archive of classic fragrances and packaging designs I am extremely disappointed that they could not have unearther something more relevant. The packaging is completely forgettable and a big mistake. When will they learn????