An icon forever

6 Comments

Read more about commenting at Now Smell This.

1. Jessica
   Posted on 28 September 2012

   Is BB&W bringing back its circa-2009 idea of creating more abstract, sophisticated fragrances for women past the age of 21? I wouldn’t mid that…

   Log in to reply.
   • Robin
     Posted on 28 September 2012

     My thoughts exactly — if anything, looks like an even bigger push to capture a more sophisticated market. On the other hand, sounds mighty sweet. So we’ll have to see!

     Log in to reply.
2. Thalia
   Posted on 28 September 2012

   The commercial really suggests a lot of ambition, doesn’t it? I’m kind of excited to try this — I just wish that marshmallow wasn’t in there. I’m impressed that they’re saying upfront that the ingredients cost more than what they usually use.

   Log in to reply.
   • Robin
     Posted on 28 September 2012

     Will be interesting to see the price. I’m guessing what they normally spend is even less than what other mainstream brands spend — it’s never much.

     Log in to reply.
     • Thalia
       Posted on 1 October 2012

       Yeah, it’s pretty clear that they aren’t normally spending much on their fragrances — I’m just impressed that they are candid about it!

       Log in to reply.
   • Jessica
     Posted on 29 September 2012

     That flaming marshmallow made me nervous, too.

     Log in to reply.