Joop! Homme Wild ~ new fragrance

Joop! Homme Wild fragrance bottle

Joop! will launch Joop! Homme Wild, a new flanker to 1989's Joop! Homme, in August:

Sometimes, you know you’ve got to be bad.

Bad boys get all the fun. They get the sexiest girls, the fastest cars and the thrills of adventure. They cross the line to walk on the wild side. They live free. So from time to time, you need to let go, to give in to temptation. Get a bike. Slip on a shredded pair of jeans and a black leather jacket. And wear a whiff of the new JOOP! HOMME WILD.

[...] JOOP! HOMME WILD is even more daring than its forerunner. It is also more openly seductive and was designed for the wild boy hiding inside each of us. The JOOP! HOMME WILD man is not afraid to stand out, to assert himself. He is a rebel, hence a seducer.

Developed by perfumer Aliénor Massenet, JOOP! HOMME WILD is an oriental fougère fragrance with many contrasts. It is built around a strong heart note of absolute rum. Seldom used in perfumery, it gives this fragrance a dark and luminous quality that perfectly expresses the strong and rebellious nature of the perfume. Absolute rum also brings an intoxicating and addictive touch of wild attraction.

A hot and vibrant base note of woody blond tobacco, brings warmth and sensuality to the Rum. and gives JOOP! HOMME WILD a velvety softness. In contrast with this voluptuousness, the sparkling top notes of pink pepper add a very dynamic and masculine touch.

Joop! Homme Wild will be available in 30, 75 and 125 ml Eau de Toilette.

(via press release)

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  1. eaudemale says:

    I don’t know what to say about the notes… I loathe tabacco but rum is fine for me, as long as this doesn’t smell anything like Spicebomb nor 1 millon (oh God, what they were thinking), I’m fine.

    • Robin says:

      Since both of those are big sellers, they’d probably love it if it smelled like one or the other!

  2. lucasai says:

    I don’t really like that “O” in “HOMME” looks like a skull or this kind of thing. And the note of rum makes me feel that this fragrance might smell like a drunk person. And tobacco, really?

    Do I want to smell like a drunk smoker? No I don’t! Thank you!

    • Rictor07 says:

      Czech & Speake did pretty well with this combination of notes in their Cuba fragrance.

      I agree the skull is dumb. To me, Joop! fragrances always seem like they should come as a prize in a cereal box.

    • Robin says:

      L’Artisan Havane Vanille (or whatever they call it now) has rum & tobacco…really, it doesn’t smell anything like a drunk smoker!

    • twinkle says:

      I think rum + tobacco is a great mix perfumery.
      It s obviously note regular Havana mixed with a hashtray..dah !

  3. Michaelm says:

    Well the notes sound ok to me, although oriental fougere seems like a real mish-mash. The advertising spiel is ridiculous though, not surprisingly, and very stereotyped. All that bad boy rubbish!

    • Robin says:

      Would guess they’re shooting for a pretty young audience.

      • Michaelm says:

        Oh dear, well that rules me out then! I’ll probably try it anyway when it comes to my neck of the woods. The notes seem good, but the Joop line is so often cloyingly sweet.

  4. RavynG says:

    first the Playboy rum now this one…is rum the new black?

  5. sinnerman says:

    I think the juice sounds great ! I kind of like the idea of boozy badness over tabacco ! I simply love the smell of all spirits and I use them to make home made room sprays !! I am also fond of a drink and I don’t mind saying ! The bottle on the other hand is lame !! I imagine the dirty English bottle would be better image for this fragrance! I am def going to try this , thanks

  6. twinkle says:

    I think it looks cool, and I like the new design for JOOP! Homme WILD. Name sounds great. And I can’t wait to smell this sulfurous fragrance. Sure it will rock.

  7. hajusuuri says:

    I would try this if it smells anything like Spicebomb! I don’t smoke nor intend to start, nor do I drink except for the occasional social wine; however, I’ve come to appreciate the smell of fine cigars (unlit) ever since I smelled a relatively freshly rolled Cuban cigar when I was in Cuba earlier this year.

  8. eminere says:

    Terrible bottle.

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