Joop! will launch Joop! Homme Wild, a new flanker to 1989's Joop! Homme, in August:
Sometimes, you know you’ve got to be bad.
Bad boys get all the fun. They get the sexiest girls, the fastest cars and the thrills of adventure. They cross the line to walk on the wild side. They live free. So from time to time, you need to let go, to give in to temptation. Get a bike. Slip on a shredded pair of jeans and a black leather jacket. And wear a whiff of the new JOOP! HOMME WILD.
[...] JOOP! HOMME WILD is even more daring than its forerunner. It is also more openly seductive and was designed for the wild boy hiding inside each of us. The JOOP! HOMME WILD man is not afraid to stand out, to assert himself. He is a rebel, hence a seducer.
Developed by perfumer Aliénor Massenet, JOOP! HOMME WILD is an oriental fougère fragrance with many contrasts. It is built around a strong heart note of absolute rum. Seldom used in perfumery, it gives this fragrance a dark and luminous quality that perfectly expresses the strong and rebellious nature of the perfume. Absolute rum also brings an intoxicating and addictive touch of wild attraction.
A hot and vibrant base note of woody blond tobacco, brings warmth and sensuality to the Rum. and gives JOOP! HOMME WILD a velvety softness. In contrast with this voluptuousness, the sparkling top notes of pink pepper add a very dynamic and masculine touch.
Joop! Homme Wild will be available in 30, 75 and 125 ml Eau de Toilette.
(via press release)