Aramis has launched Perfume Calligraphy, a new unisex fragrance geared towards the Middle Eastern market:
Inspired by the beauty and prestige of the written word, Perfume Calligraphy by Aramis reflects a perfect pairing of ancient crafts, where Arabic script and modern fragrance come together as an artistic expression of one’s own personal style.
The fragrance captures the essence of the Middle Eastern woman and man by reflecting traditional roots with a modern twist. High quality ingredients and a long lasting signature ensure the fragrance portrays luxury and richness. The bottle, lit from within, in highlighted by an intricately detailed rich gold backdrop and is surrounded by the sense of Oud and Rose.
Additional notes include cardamom, lemon, cinnamon, myrrh, saffron, patchouli, amber and musk.
Aramis Perfume Calligraphy can be found now at Harrods in the UK, £105 for 100 ml Eau de Parfum.
(via harrods, additional information via thechicgeek.co.uk)
17 Comments
Read more about commenting at Now Smell This.
This sounds promising! I’m tempted by those notes, I try to imagine this smell and this imagination ‘smells’ good. The bottle is also very nice. The cap looks like it was made of wood.
I hope it’s wood.
In general, seems like a followup to EL Wood Mystique:
http://www.nstperfume.com/2011/10/13/estee-lauder-wood-mystique-new-fragrance/
“Perfume Calligraphy” is such a great name for a scent.
Is the bottle actually lit from within (technically feasible), or is that just poetic license?
And does everything have to have oud in it nowadays? I know this one is geared towards the Middle Eastern market, but still. Oud is the new pink pepper. Enough already.
It is a good name. Unfortunately similar to the recent Water Calligraphy (By Kilian) but given the timing, doubt it was a copy.
And don’t know…assume it’s poetic license.
Somebody fooled you, Aramis! That bottle definitely does not say “calligraphy”. (Not sure what it DOES say, but it’s not calligraphy!) I’d love to try it, shame it sounds like it won’t be available on this side of the pond.
They say it says the 2 words in Arabic that together mean calligraphy…but that’s all I can tell you.
The first word looks like the Arabic word that attar comes from, which would make sense for the Perfume part of the name. No idea about calligraphy.
What this bottle is saying to me is that it’s DK Gold without the hammered metal jacket. Anyone else agree?
Agree! On the picture it looks like DK Gold eau de toilette! It’s not very surprising, as both Donna Karan and Aramis belong to Estee Lauder Companies …
Aha!!!
It looks interesting…nice to see a fragrance company using something other than s*x to sell a fragrance. I hope the lettering on the bottle is culturally sensitive and doesn’t say something like “things go better with Coke.” I wonder if this will be sold in the USA.
I don’t think EL Wood Mystique has shown up here (?) so sort of think not.
To bad – I like EL and would like to try their take on the Arab market!
I love the decant of Wood Mystique I acquired with difficulty, why Lauder doesn’t sell these in the US I can’t figure out…and they never wrote back when I inquired…
Wow, surprised they didn’t answer your email.
So was I, still love my Lauder’s though!
My little whinge of the day is, why oh why are so many of these new releases only available in 100ml? It’s a lot of money to shell out on something that you may not love enough to get through a whole bottle of. For me, it would be a deal-breaker. Surely, trying out something in 15 or 20ml could well lead to more sales in the long run? Here endeth the whinge