Vivienne Westwood Cheeky Alice ~ new perfume

Vivienne Westwood Cheeky Alice

Vivienne Westwood has launched Cheeky Alice, a "sexier older sister” to last year's Naughty Alice fragrance for women:

The new fragrance from Vivienne Westwood is this feminine and provocative perfume which perfectly embodies our Cheeky Alice. At the heart of this cheeky and delightful fragrance is a fresh and floral bouquet that perfectly captures Alice's femininity and impertinence. The delicacy of the lily of the valley catches your attention and subtly leads you to a voluptuous and noble fragrance of fresh peony mixed with a touch of rose, eternal symbol of womanhood. The bottle looks like the flask of a magic potion. Its sensual and voluptuous line is adorned with an adorable red bracelet that fastens with two hearts symbolising Alice's magnetism and irresistibility.

Vivienne Westwood Cheeky Alice is available in 50 and 75 ml Eau de Parfum.

(first quote via cosmeticsbusiness, second quote via, hat tip to Owen!)

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  1. Dusan says:

    I love the name! Not sure about the juice, but will give it a try for its name alone.

    • ggperfume says:

      I agree – the name is great!

      • Robin says:

        On the one hand, it is a really cute name, on the other, can’t disagree with the person on Twitter who came up with a humorous list for the rest of this series. In other words, cute, but that’s enough Alices I should think!

  2. maggiecat says:

    Cute! Probably smells pretty too, but seems more like a spring/summer scent than Fall. Still, I’d sniff if I had the chance.

    • Robin says:

      It doesn’t sound warm, that’s for sure.

  3. mals86 says:

    Finally smelled Naughty Alice just yesterday (thanks for the sample, Tammy!) and found it pretty and delightful, despite its not being terribly original: violet, rose, musk and benzoin, soft and attractive and a bit sweet but nothing like the tutti-frutti sugar currently popular. Not naughty at all.

    This one doesn’t really appeal.

    • Robin says:

      Good to know since I’ll probably never smell it. Peony + rose doesn’t sound terribly cheeky either!

  4. Pamplelune says:

    I found Naughty Alice disappointing – somewhat derivative of Flower by Kenzo, what a shame after the brilliant Boudoir and Libertine. I hope Cheeky Alice fares better!

  5. sheree.s says:

    The cross-generational appeal of Naughty Alice has astounded me – thirteen-year-olds love it, eighty-year-olds love it, and everyone in between. I think it’s because the marketing seemed very “youthful”, while the scent itself was a bit “more mature”. That said, Cheeky Alice seems, to me, more definitively aimed at a younger audience. It’s a bit ridiculous, but the marketing and concept was what I loved most about the Naughty Alice (far more than the fragrance itself) – I expect the same of Cheeky Alice. It is a cute range though – I wouldn’t hugely object if they released a few more flankers over the next couple years.

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