Never has a perfume evoked such emotion

Actress Emily Blunt, in a teaser for the upcoming Yves Saint Laurent Opium ad.

Below the jump, three ads featuring model Linda Evangelista for Opium. The first two (politically incorrect) ads are from 1986; the last of the three Evangelista ads (in French) is from 1995.

Way down at the bottom, model Natalya Semonova in a 1999 ad directed by David Lynch (who also did ads for the fragrance in 1992).

 

 

 

 

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16 Comments

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  1. JolieFleurs
    Posted on 3 October 2011

    My hair looked like Linda’s in the 80s, but somehow the overall effect was just not quite the same, sigh.

    • Posted on 3 October 2011

      LOL! I think my hair *tried* to look like that, but didn’t manage.

  2. bookwyrmsmith
    Posted on 3 October 2011

    Sprayed some Opium on a card at the mall recently .Smelled nice -but as if it was a summer flanker of itself not Opium . Hmm…………….I wonder if 9 partial bottles is enough backstock of the vintage?

    • Rappleyea
      Posted on 3 October 2011

      Hmm…. you might run out. Maybe you should buy a few more. ;-)

    • JolieFleurs
      Posted on 3 October 2011

      You need to come sit by me, and personally, I think you’d feel better if your back-up bottle total was in the double digits. Better safe than sorry!

    • Posted on 3 October 2011

      LOL! That is a nice stockpile, but apparently you need more.

  3. prism
    Posted on 3 October 2011

    oh god, those are cheesier than a truckload of gouda

  4. ol rait
    Posted on 3 October 2011

    I remember the 1999 ad, though I’m not sure if it was on TV or youtube surfing. It’s kind of lackluster. And I do love the 80′s stereotype of Asia (Gremlins springs to mind), and Linda Evangelista is stunning.

  5. LaMaroc
    Posted on 3 October 2011

    Emily Blunt is an interesting choice for Opium. She’s one of my favorite actresses and such a gorgeous young woman, but an Opium girl? And that one Linda Evangelista ad reminded me of Duran Duran’s Hungry Like the Wolf video!

  6. Marjorie Rose
    Posted on 3 October 2011

    The 1986 ones feel so “Indiana Jones” to me! Especially the second one! I kept expecting Harrison Ford to enter the screen!

  7. Posted on 4 October 2011

    Are they going to change the Opium Bottle?
    The bottle appearing in this teaser seems to be transparent red, no? Or is it just the lighting?

    • Posted on 4 October 2011

      The bottle was redone in 2009; doubt they’re doing it again.

    • LaMaroc
      Posted on 4 October 2011

      I noticed that, too. Special edition maybe? I miss that bottle from the 80s.

  8. Subhuman
    Posted on 6 October 2011

    It looks like Emily Blunt is storming into YSL’s headquarters to find the man in charge of reformulating Opium. You go, girl!

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