Harajuku Lovers G of the Sea ~ new perfume

Harajuku Lovers G of the Sea

Gwen Stefani’s Harajuku Lovers brand has launched G of the Sea, a new limited edition fragrance for women:

G of the Sea is a beautiful mermaid with gorgeous flowing hair and an adorable green tail. Inspired by the magical world of her underground playground, this new, limited-edition Harajuku Lovers fragrance features a citrusy woody-floral scent.

Top notes delight in juicy splashes of crisp apple, magical water lily, and the tangy sweet surge of crushed berries. Soak in its heart, filled with flirty bouquets of dewy freesia, whispers of pink peony, and delicate kisses of jasmine petals. Finally, leave an enchanting trail of smoothly sundrenched woods, sensually transparent musks, and luscious amberwood.

Harajuku Lovers G of the Sea is available in 10 ($30) or 30 ($45) ml Eau de Toilette, and can be found now at Sephora. (via sephora)

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39 Comments

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  1. tulp
    Posted on 9 February 2011

    So cute.

  2. jonr951
    Posted on 9 February 2011

    OMG it’s already mine! Ha! I have to have it! Who CAN resist this?! Gwen you’re going to be the end of me! : )

  3. jonr951
    Posted on 9 February 2011

    Loving the added WOODY. Haha. Like that’s gonna be apparent. Dear lord if they make them all into mermaids! One can hope and dream. LOL!

    • Posted on 9 February 2011

      I’ve been surprised they’ve done all 5 in each new set of flankers, actually…so we’ll see, but doing 1 of them seems smart, and G is easily the best.

  4. Posted on 9 February 2011

    The bottle may tempt me, but the fragrance itself sounds much less pleasant than the regular G.

  5. boojum
    Posted on 9 February 2011

    …and yet, no marine notes, nothing beachy in the least other than the bottle. Which, I’m happy to say, I don’t need at all. (I did have to snag the Hello Kitty mini from Sephora w/BI points, though.)

    • janaroo
      Posted on 9 February 2011

      I also got the mini Hello Kitty @ Sephora. Bottle so cute but I don”t plan on buying the big one. The juice is OK but not enough to send me over the edge. I did smell the new Bond No. 9 New York Oud and it is wonderful but ee gads $310.00

      • Bonbori
        Posted on 9 February 2011

        LOL. Hello Kitty or Bond No. 9? Decisions, decisions.

      • Bonbori
        Posted on 9 February 2011

        Actually, that Hello Kitty stuff has l-o-n-g staying power for a cheap perfume. I have a friend who thinks its sillage smells like pipe tobacco.

  6. JolieFleurs
    Posted on 9 February 2011

    Oh my. The original bottles didn’t grab me too awful much, but this one is definitely tugging at me. This is pretty darn cute.Why are they calling it a citrus, though?

  7. Warum
    Posted on 9 February 2011

    This is a lovely bottle, but the description of a fragrance sounds like a yawn to me (sorry if you’re a fan, I’m sure it’s just me and apple note in perfumes!)

    If someone gave it to me, I’d display the bottle without much worry of how perfumes does exposed. Oh my, this probably sounds awful again. let me try sounding nicer on the lazy Wednesday thread! ;)

  8. Thalia
    Posted on 9 February 2011

    I’ve never tempted by the regular Harujuku Lovers — but holy cow, this is cute!

  9. BlackRaspberry
    Posted on 9 February 2011

    ADORABLE!

    I was scrolling down, saw the bottle, and wanted to drop everything, run to the mall and sample it. Unfortunately, I am at work. :-) Interesting, though, that it’s “a citrusy woody-floral scent” with no citrus notes listed. Does apple count as citrus?

    • Posted on 9 February 2011

      No, but lists of notes are nearly never complete, and most scents have at least some citrus.

  10. ol rait
    Posted on 9 February 2011

    Underground ≠ underwater.

    While I do enjoy a good cute thing, I don’t feel the need to own them anymore.

  11. Posted on 9 February 2011

    The bottle is so cute that I’m sitting here plotzing.

    But it has apple in it, so it can go to hell.

    • Bonbori
      Posted on 9 February 2011

      Ha ha ha ha ha ha !!!! Your comment cracks me up!

  12. kindcrow
    Posted on 9 February 2011

    I admit that I bought a bottle of Baby a few years ago — mainly because of the doll’s cute Afro. The mermaid’s hair is cute, too –so swirly.

  13. Posted on 10 February 2011

    Oh dear Lord…

  14. Posted on 10 February 2011

    Okay, I might just have to have a “goofy bottle” day and get this and Katy Perry Purr.

  15. Amanda
    Posted on 10 February 2011

    Damn – Harajuku Lover’s have sold me with their bottles again…

  16. Merlin
    Posted on 10 February 2011

    Ok, I’m on the other side of the fence: these bottles all look tacky on the shelves at the discounter, and the perfume just never hits the spot…
    Just my 2 cents!

  17. Undina
    Posted on 10 February 2011

    For all I care there might be just water in that bottle – I want it!
    Hmm… Probably water would be even better.

  18. c8linog
    Posted on 14 February 2011

    This bottle is so cute!! Do you think making bottles that are shaped mermaids helps her sales or hurts? I mean it definitely take me back to my childhood since I lovvvvved the Little Mermaid. Do you know if perfume artists target a certain age with their specific fragrance? Do you feel the shape and design of the bottle has an influence?

    I just came across this blog – new to the Now Smell This World! The reviews are really helpful! :) Thanks!

    • Posted on 14 February 2011

      Hi and welcome…yes, they’re definitely targeting young people w/ this bottle, and the bottle will help!

  19. jonr951
    Posted on 12 March 2011

    I just smelled G of the Sea at Sephora today. It’s Ed Hardy Love & Luck edp. I already have L&L but I think I may need this bottle still. Haha! Didn’t you like L&L Robin? Uh oh! Haha. Fight the temptation! : )

    • Posted on 12 March 2011

      I did! I will have to go smell G of the Sea. And hopefully, NOT buy it, LOL…

      • jonr951
        Posted on 12 March 2011

        Haha! We must fight the cuteness together! I should have told you that G of the Sea’s staying power is HORRIBLE! That’s a bummer. : (

  20. jonr951
    Posted on 30 April 2011
  21. jonr951
    Posted on 4 June 2011

    OK Gwen NEEDS to stop. She’s going to continue taking mine and making $$$ if she keeps bringing out these Harajukus! The new Super G is on fragrance.org. She is flying! Ha! : )

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