Cartier has launched Cartier de Lune, a new fragrance for women:
The Story: For the first encounter, Cartier creates a moonlight perfume. A perfume which mixes the sparkle of the moon and the softness of flowers. A graceful moment offered to women.
The Fragrance: A bouquet of flowers picked in the moonlight. Luminous top notes (pink pepper, juniper berries), a bunch of white flowers (honeysuckle, wild rose, cyclamen, bindweed, lily of the valley), and musky and woody base notes.
The Bottle: An emblematic shape of the Maison Cartier Parfums, the bottle features precious and refined aesthetics: a glass tinged with a moonlight blue colour, a silvered metallic cap engraved with a moon crescent and pearls.
Cartier de Lune was developed by perfumer Mathilde Laurent.
Cartier de Lune is available now at Saks Fifth Avenue, or for pre-order at Neiman Marcus. It is sold in 45 ($75) or 75 ($98) ml Eau de Toilette. (via neimanmarcus, additional information via planetluxus)
51 Comments
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We smelled already ice at Burrbeyy, now we smell the moon with Cartier.
Reminds me though of: Fly me to the moon… guess I am in a romantic mood!
I want to be Alice and go to the moon! That way I won’t have to go to work tomorrow!
Alas, I guess I will have to settle for smelling it.
bottle wise, it looks cheap… (given what we’re used to nowadays from Cartier fragrances)
and who is that copy writer? ‘a bunch of white flowers’ sounds…. wrong, in a way. who wants to smell like ‘a bunch of white flowers’, even tho it might very well just smell like a bunch of well mixed but unrecognizable white flowers?
I guess it does, but I like it: I was not a fan of the Delices bottle, too much for me.
Agree on the white flowers, and it’s comical to then see “bindweed” in the list.
I laughed out loud when I saw bindweed – my constant nemesis in warm weather. So glad to see an actual use for it! I like hte bottle, but I’m not a pink pepper/juniper berries fan which seem to me to be cropping up everywhere.
Wouldn’t you think they’d have used “convolvulus” or “morning glory” instead of “bindweed”? I don’t know what they were thinking.
I think the bottle’s kind of dull, too. I don’t necessarily expect something completely over the top, but this IS Cartier we’re talking about, and you’d think a jeweller would make something jewelly. Say what you like about Boucheron’s scents, but their bottles always hit the mark.
I had to look it up to find the morning glory reference. Convolvulus sounds a bit obscene.
Perhaps Creeping Charlie (Glechoma hederacea) will be the next It ingredient? I could furnish plenty of raw material…
I also like it – and think it will be even better irl. I have the delices and l like the bottle less and less. My favourite flacon of all is jardins apres le Moussons (sorry sp.) This looks like a frosted more true blue version of that! nice.
I would have to agree. This reminded me of Hermes. Simple, restrained. Cartier cleverly released this post ‘exclusive’ Les Heures so that people like me think ‘hmm, accessible, and what a bargain!’. I am frustrated because I still have not tried a single one of their recent releases…
I haven’t heard that much talk of them so I’m not really frustrated about not being able to try it. Also, I haven’t been crazy about any of their older stuff…
I’m about to declare bindweed an ornamental ground cover. It grows far better than grass in dry Colorado clay, and it’s actually very pretty.
What does bindweed smell like? I’ve yanked out my share but I’ve never thought to smell it. I don’t remember a heavenly aroma. I don’t hate that bottle, but then I’m not a bottle person per se. I too love the Jardin Apres La Mousson bottle (and the juice too!).
Agreed!
This whole ad campaign reminded me of Songes, but not as beautifully accomplished and the Songes EdP bottle is, in my opinion, still one of the most gorgeous bottles in my collection. I can’t say anything about the perfume, but the list of notes don’t grab me. Who knows? It might be lovely…
I have not seen the ad campaign yet…
I am a really big fan of Mathilde Laurent and I hope this perfume lives up to my expectations since I ordered it unsniffed.
I like the bottle and it’s the same style/shape as their exclusive bottles. I also like the color of this new one. But, I love blues and silvers.
Have a good day everyone!
~Dawn
I love the bottle too, actually… but I tend to prefer simple/elegant over flashy/embellished. I could see the scent going either way, though. Definitely worth a try.
Boojum, I too prefer simple and/or elegant perfume bottles over the flashy ones.
I hope the scent goes my way.
I just couldn’t pass it up because of Mathilde Laurent.
~D
Will be curious to hear how you like it! Will you post your impressions somewhere? Let us know. I am also following Mathilde Laurent – am madly in love with Attrape Coeur and am wearing Treizieme Heure today…
Hi Karin,
I will keep you posted. I am a fan also of Attrape-Coeur and I love, love, love the 13th Hour.
~D
a question to you both then, I have 13th hour on my radar, but I’m not sure I really want a bottle. I’ve never really tried it in larger quantities than the 1 tiny squirt the Cartier SAs think I deserve, but it does intrigue me, is the smokiness too much of a good thing or not?
I personally love it. I’d say test it again if you’re curious!
Hi Bee,
I like the smokiness. However, birch tar can smell a bit like smoked bacon and some of friends smell that note when I first spritz on XIII. It dissipates and I am left with a beautiful, deep and rich and semi-smokey tea scent. I love this perfume. It’s so “french” to me and very chic.
~D
Jumping in as another Treizieme Heure fan… It’s not harsh, fireplace smokiness, but rather the soft smoke of lapsang souchong tea. And they DO have samples, regardless of what they tell you! Lovely big fat samples (3ml, maybe?). Of course, they only gave them to me AFTER I’d bought a bottle — kinda beside the point by then.
Hi! So glad to see some others here who love Cartier. I, too, like the 13, but also 12, Brillante (not sure of the no.) and the new Fougeuse and Defendue. I’m actually a Cartier fangirl from way back in the vintage Must and Must II days, though not so keen on the reformulations. I love the elegant shape and coloring of this Lune bottle but have yet to test the juice. And I have to agree — the line’s SAs seem a little stingy with the samples. I don’t think they “get” that you need to live with it awhile and try something longer than just one spritz on your wrist before shelling out the big bucks.
This is the second time today that I’ve seen something about Treizieme Heure, and I had never heard of it before. Funny how that happens.
Hey V! That’s the XIII that I sent you – the one that almost completely evaporated.
Aha!! Duh.
I like the bottle. Simple and elegant. I probably won’t sniff it because of the white flowers, but I do think Cartier does better quality juice than many other houses of the same stature.
I wish someone would make a moon-themed fragrance that DID NOT involve white flowers and cold notes. I know the whole silver and blue colours evoke cold/White notes thing but what about a wild, untamed moon viewed from a primeval wood? Vegetal undergrowth, woodsmoke, pine, the warmth of leather…that would be lovely!
I wanted to ‘like’ your comment. Facebook is to blame.
yep , me too. LIKE!
Thanks- I often look for the ‘like’ button as well!
And this fragrance should feature the image of Diana, the Huntress.
Strange Invisible Perfumes Moon Garden….
“A narcotic bouquet of tuberose, jasmine, and African resins, Moon Garden is inspired by the iridescent night gardens of the Victorian era. These moonlit landscapes were lush with the ethereal shimmer and exquisite scent of night-blooming flowers. Similar to the gardens of its name, this perfume’s beguiling aroma becomes more radiant at night.”
It still has white flowers but it is WAY lush.
I know what at least certain white flowers smell like (and I, for one am very happy to wear tuberrose and lily of the valley scents).
But what does the moon smell like?
Are there any Astronauts from the Old Apollo program reading this who can provide some information? And did you take a post-retirement consultancy with Cartier?
Per NPR:
It’s now possible to get a whiff of what the moon smells like. The lunar surface smells like gunpowder, according to former NASA astronaut Charles Duke Jr. A company enlisted his help to recreate the odor for scratch-and-sniff ink in a series of art prints.
Stephen Jone’s iris/explding asteroid scent may have approximated that. Wish it wasnt so pricey.
So next will be certified ‘moon picked’ ingredients, just like organics. Or does ‘picked in moonlight’ have enough flexibility to be anytime? Call me curious.
I work in a geology lab where we do experiments on Moon rocks brought back during the Apollo missions. At least from my experience, the Moon smells nothing like white flowers
If they decide to go at least perceptible on the pepper and juniper, I might have to try this. If it’s just another bland white floral, I’ll pass…
all that i would like out of this, is to be in the moonlight, pciking the gorgeous flowers!!!!
Excitement! I really am loving the sound of this. think that the bottle is very Graceful and Lumious and i would love someone to smell like a bunch of fragrant white flowers, jasmine, tuberose, gardenia, magnolia, mueget, damascus rose… all beautiful white flowers and all beautiful smelling! Personally, i find Juniper ABSOLUTELY Intoxicating so am glad to see that note, (pink pepper is far too ubiquitous nowadays though) and am a sucker for White Cyclamen AND Honeysuckle… so i really hope to smell this soon, sounds incredibly promising! and it’s Cartier, so really How awful can it be????
I smelled this today at Saks. I can’t really decide about it. It’s pretty–in a Chelsea Flowers, Pleasures kind of way. Maybe a bit more interesting, but…
charming, discreet and romantic
Don’t know if anyone reads this, but I’ve just tested it and am carried away! The wild rose is very prominent on me, it is actually pretty similar to the LE Rosine launched last year – with a blue and white tassel. Au bord dela mer or similar.
The bottle is a slimmer version of Hermes Jardins in a moonstone color – like Chloe Innocence, but transparent. All in all, very nicely done.
Tried it at Nordies today. VERY soft. Could barely smell it on card. Didn’t put it on skin because I had already sprayed other stuff all over me. Hope to try it on skin next time. LOVE the color of the bottle! : )
I also tried this at Nordstrom last weekend. On paper I smelled nothing (and it was the first one I sniffed that day). The SA gave me coffee beans and I smelled the slightest hint of soap. It was like a faint whiff of watered down Dolce & Gabbans Light Blue. She insisted that I needed to try it on skin if I still wasn’t “getting it,” and I VERY reluctantly agreed. (My wrists are prime real estate and are reserved for the very best of what I’ve sniffed on paper.) Still, nothing. She made me a sample to take home (gotta give her an A++ for effort). The next day I took an allergy pill with decongestant an hour before I sprayed and it smelled like…nothing. It’s sad too because I adore Juniper, Lily of the Valley, and Honeysuckle.
I’m glad Nile Goddess had a better experience, but I have to highly recommend trying this on skin before you buy. I would hate for anyone to buy this unsniffed and find out they paid $75 for “next to nothing” in a bottle.
My friend and I had the same experience as Nile Goddess, a nice big whop of rose. It’s actually a dead-ringer for Stella McCartney Stella, the same fresh rose and deep base notes idea, but done better I think. The citrusy opening is more lush (thanks to the juniper?), the rose is fruitier and brighter, and the base is warmer, earthier, and richer. Like Stella, I don’t think it’s going to win over anyone who loves rose or deep dark base notes.
Though why they did Stella 2.0 instead of something more original…
I got a sample of this and I think it’s quite nice. Not very original but pretty well done. it’s got a fresh-clean musky thing and also some delicate florals and citrus. For a fresh scent, it’s pretty subdued and tame, not screechy. Like I said, not super original, but I do like it. If I ever encountered it at a discount, I’d probably snap it up.