Vivienne Westwood Naughty Alice ~ new perfume

Vivienne Westwood Naughty Alice fragrance bottle

Vivienne Westwood will launch Naughty Alice, a new fragrance for women, in October:

Naughty Alice is a sensual and audacious new fragrance inspired by Vivienne Westwood’s playful and highly creative imaginary universe. Sexy, musky yet comforting, Naughty Alice enlivens the senses and is the perfect example of modern femininity. The fragrance transports you to a sensual dream world where everything is possible and your adventurous curiosity can be unleashed. This chic feminine and provocative new floriental perfume leaves you with a naughty twinkle in the eye.

Naughty Alice was developed by perfumer Bruno Jovanovic; the notes include black rose, carnal violet and ylang ylang.

Vivienne Westwood Naughty Alice will be available in 30, 50 and 75 ml Eau de Parfum. (via press release, additional information via

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  1. Joe says:

    I can see where many will find this stupid and juvenile, and though I’m not really that curious to smell the juice, I actually find the marketing/branding concept really cute and clever. I can really see its potential appeal to its audience.

    • Robin says:

      It’s not bothering me. And the reports from people who have smelled it are good so far…

    • helenviolette says:

      I think very cute too Joe. And 30ml? Genius.



    • Robin says:

      It doesn’t say so in the press release, but it was reportedly inspired by Alice in Wonderland.

      • Owen says:

        I instantly thought Alice in Wonderland. but NAUGHTY Alice ?
        just plain Alice would have done.
        and I have only smelled boudoir(wasn’t too keen) and Sin Garden (liked it better) but this Alice is very cute.

        • kaos.geo says:

          Thanks for the heads up on Sin Garden!
          My mom loved Budoir but everybody else in the family found it too strong! hehehehe… So Sin Garden sounds like a good compromise for our upcoming spring.

          I will try to sample Naughty Alice if I get a chance… but VW frags are hard to come by here in Buenos Aires.

          • Owen says:

            it’s ok lol and that’s a shame :(

            I guess boudoir is kind of nice, it’s just really quirky.
            well I live in UK and because VW is a British designer her fragrances are available in nearly every department store plus I think nearly all of her own stores.

        • Indre says:

          I think that this name has a clear reference to Tim Burton’s “Alice in Wonderland”. In the movie trailer the mad hatter says to Alice “You’re terribly late, you know… Naughty!” For me it doesn’t sound anbiguous but for someone who is not a fan of the movie it might sound a bit odd :)

  3. Nina says:

    I think it looks delightful! VW comes up with some interesting perfumes.

  4. Absolute Scentualist says:

    Oh, I’m a huge Alice in Wonderland and violet fan, and this sounds wonderful! I’d wished there had been an actual classy frag when the Tim Burton film came out rather than the usual dreck at Hawt Topic. But Vivienne Westwood does Alice? Do want! And 30ml is just perfect! Any idea who’ll be carrying this one, Robin?

    • Robin says:

      I’m sure it will be widely carried in the UK. Their US distribution is spotty…we might have to wait for the discounters to get it.

  5. Well, I want this. I haven’t tried any of Vivienne Westwood’s other perfumes. How are they? They seem really interesting at least.

    • Robin says:

      Boudoir used to have a devoted following at MakeupAlley. I didn’t love Anglomania, and I think it’s discontinued now.

      • Absolute Scentualist says:

        Boudoir is one of my fave perfumes hands down. It is a very heady floral with some powderyness going on, and apparently something skanky to a lot of the reviewers’ noses. I didn’t get that as much, but maybe it’s the vibernum (sp?) causing all the trouble.

        I haven’t tried any of the Boudoir flankers, Libertine, Anglomania or Let It Rock as they do seem harder to come by, but I’d love to take them for a test drive as well.

        • miss kitty v. says:

          I didn’t send you any Libertine? That’s so shocking.

    • Owen says:

      they’re really weird I think.
      Boudoir gave me a headache, it smells kind of classic but also floral (in my opinion anyway, I might be completely wrong) because I never got used to it, it was constantly reminding me of it’s presence, and I think the fragrance also changes slightly while your wearing it.

      but Sin Garden is nice, it has just the right amount of Boudoir in it (very toned down) plus some more flowers thrown in (nice for spring). I nearly bought Sin Garden but decided not to I don’t know why. but I don’t think I’ll a VW perfume. I’m keen to try Alice though.

    • LaMaroc says:

      I have “Boudoir” in my collection right now (passed off to me by my sister) and I think it is a fantasically loud floriental. It can sometimes cause a sinus headache if I’m sensitive that day. I tend to wear it in coldest days of winter. It would have fit in well in the 80s but these days if you wear it, people will definitely notice. Sometimes you get a not-so-discreet cough, other times an all-out gag and randomly a heartfelt compliment. Definitely polarizing.
      I tried a Libertine sample and loved it – on me it was kind of a dirty lemon drop. lol Whatever that is. Anyway, I went through the sample and bought a bottle online (I think it was JC Penny of all random places) and the bottle I got was rank! It was filthy rotted sour lemon. It was so garbagey (not a word, I know) I scrubbed at it like Joan Crawford. I immediately returned it. And yet I know I loved that sample. I’m always tempted to try it again…maybe it’s one of those volatile fragrances that breaks down quickly?

      • miss kitty v. says:

        Re: Libertine. Message me at MUA. I went through the same thing with my bottle I got online through a discounter. It smelled dreadful. I found a fresh bottle, and am happy to share.

        • LaMaroc says:

          Miss Kitty, you rock! (In so many ways. :P) I would love to try it again. Strange as it is, I’m always relieved to hear someone else confirm a fragrance experience like this. Restores my faith that my sniffer is not betraying me.

    • nozknoz says:

      The Guide praises Let It Rock (4 stars!?!) and compares it to Shalimar Light, which I haven’t tried. It reminds me of Theorema and Etro Shaal Nur, but not so perfectly smooth. I was a little disappointed when I first got it, but, on sniffing it again, I’m thinking I should pull it out this fall.

  6. boojum says:

    I don’t love violet, usually, but once in a great while, it works (like my SOTD, CBIHP’s M#4). I’m an Alice collector, though, so I’ll have to try this just in case. It worked in my favor w/Mugler’s Through the Looking Glass, anyway; a girl can hope. :)

  7. datura5750 says:

    “Boudoir” was on of my first fragrance purchases, I like it though its a little too !!!GIRLIE!!! for me (a lot too, actually and I normally don’t care)
    Let It Rock is lovely…
    No “Holy Hand Grenade Of Antioch” on this one….

    • mals86 says:

      Oh. Just. Great. Now I shall be forced – *forced*, I say – to repeat dialogue from that scene in my head until the earworm is gone…

      “O Lord, bless this thy Holy Hand Grenade of Antioch… five is right out… upon lambs, and stoats, and breakfast cereals…”

      ANYWAY. So Let It Rock was good? I haven’t been able to find it anywhere, so that would mean buying it unsniffed off ebay, and that particular sin is, um, right out.

      • datura5750 says:

        Lordy, bunch “O” Typos this morning.
        I will send you some if you like, I just need your address…
        datura5750 at cox dot net

  8. maggiecat says:

    This one sounds intriguing…though I’m not too sure about the “carnal” violet… :-)

  9. Dzingnut says:

    Yes, exactly what is a ‘carnal’ violet? And what is it boinking to earn such a descriptor?

    • miss kitty v. says:

      The shy violets?

    • mals86 says:

      The musk, obviously…

      Actually, if I skip the descriptors (Morticia Addams “black” rose and the aforementioned Ho violet), it sounds pretty nice: rose, violet, ylang, musk. Girly, of course, but then I like that.

      • miss kitty v. says:

        “Ho violet” made me choke on my doughnut.

    • 50_Roses says:

      How come the ylang ylang doesn’t get an adjective. How about “gothic ylang ylang” or “sensual ylang ylang”. Actually, the word carnal is probably a better fit for the ylang ylang than it is for the violets-ylang ylang is widely considered to be an aphrodisiac.

      • mals86 says:

        Unfair to ylang ylang! Let’s protest, shall we?

        I like ylang a lot – I have a sample of some ylang absolute, and it’s gorgeous.

  10. miss kitty v. says:

    I’m going to move beyond how ugly I think that bottle is (the name looks like it was scrawled on there with a Sharpie) because I love love love Viv. One of my all time favorites is Libertine, which I just about went to the ends of the earth to find several years ago. This sounds pretty enticing. (Although how could “carnal violet” *not* be enticing?)

    (That last bit was a joke.)

    • Joe says:

      I think the typeface that looks scrawled with a sharpie is a big part of what makes it look “cute” to me. Go figure.

      • mals86 says:

        I liked that part too. Reminds me of passing notes in school, for some reason (whistles nonchalantly)…

  11. sarahbeth says:

    Yes, I agree with miss kitty, my one objection is the ‘font’ choice (scrawled sharpie). I believe there was a better choice for that, but it will not deter me from sniffing… I really like Vivienne Westwood!

    • Fuddy Duddy 101 says:

      I think the sharpie pen look for the font is supposed to match the “playful” vibe but it doesn’t quite work for me either. It cheapens it somehow instead. And is it me or is violet the new rage? It seems to be very predominant in all the new releases lately. And no I am not complaining…er yet! ;)

  12. Jill says:

    Love the name and would like to try this. I still need to try the VW Boudoir that quite a few people mentioned in the skank poll.

  13. Bela says:

    I’ve always found Alice in Wonderland creepy. I admire VW: she’s clever and funny. Love Boudoir, but can’t wear it. Didn’t like any of her other scents. I’m curious about this one.

  14. FragrantWitch says:

    I will definitely seek this out. Hopefully it will hit John Lewis in the launch. I loved Libertine and had a very schizo relationship with Boudoir – at times I loved it, almost always after first spritz buy would have waves that made me feel vaguely queasy. I did find myself always aware of it though as it was always right THERE. Ultimately, my husband said it smelled of, shall we say, unwashed lady parts. So, I gifted it on to a friend whose husband loved it!

  15. Prudietwoshoes says:

    Looking forward to this, too. Don’t know that I’ve ever sampled a violet frag! I think the name is kind of stupid (how do you tell someone you’re wearing Naughty Alice?) but the bottle is pretty cute!

  16. CynthiaW says:

    lol – I actually like the whole concept. The name cracks me up and the bottle is adorable. The notes sound intriguing, although violet is iffy on me. Even if I don’t like it, I could see myself buying it when it hits the discounters just for the kitschy bottle.

  17. RusticDove says:

    This sounds promising, looks adorable and ‘carnal violet’ gave me a chuckle. What’s not to like?

  18. Nile Goddess says:

    Will be in London in October, happy to report back on this one …

  19. NinaraPoll says:

    I am probably the only person in the world who has this association, but I hear “Naughty Alice” and I think not of Lewis Carroll (or even Tim Burton) but instead of a VERY hardcore hentai manga from the 90s (um, no, I do not wish to explain how I know of it…. ). I’m really hoping that manga was *not* involved in inspiring “Naughty Alice” in any way….

  20. Owen says:

    I smelled this yesterday, they have it in House Of Fraser and Debenhams. you can tell by this fragrance that Vivienne is moving away from “punk” towards “girly”. I got peaches from this scent. it smells classy to me, but modern. it’s a very swirly and fluffy fragrance the notes are constantly mixing with each other then seperating.

    I’d be scared of buying this in fear of smelling like ebryone else. and the bottle is absolutley fantastic. what is the little charm on the bottle? is it a charm or a bracelet, does it even detach from the bottle? I can’t beleieve they left it on the testers, someone is bound to steal it.

    • Owen says:

      ooh I’ve just been on and it is a charm bracelet to remove and keep :) I thought it was a powdery dreamy fragrance. I’d say it was perfect spring and autumn. but it says it is also a floriental on the website which I totally disagree with, floral yes, oriental no.

      another scent to contemplate getting for spring to add to my list, along with flora by Gucci and Acqua di Gioia :/

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