Perfume in the magazines, July 2010: Allure, Details & GQ

Perfume coverage in the July issues of Allure, Details and GQ; please comment on any fragrance-related coverage you’ve seen in other fashion & beauty magazines:

Allure, July 2010

Allure

Cover: Diane Kruger

Scent strips: none

Editorial coverage: The Beauty Reporter feature includes a “Smell This” item in which random passersby comment on the True Religion fragrance (p. 32). Summer of Sexy includes a list of “the [5] sexiest fragrances (ever)”, as selected by Luca Turin & Tania Sanchez (honors go to Bond no. 9 Chinatown, Guerlain Insolence Eau de Parfum, Bvlgari Black, Chanel 31 Rue Cambon and Etat Libre d’Orange Secretions Magnifiques (p. 90).

Details

Cover: Bradley Cooper

Scent strips: Axe Twist, Givenchy Play Eau de Toilette, Dolce & Gabbana the one

Editorial coverage: none

GQ

Cover: Taylor Lautner (not shown)

Scent strips: Versace Man Eau Fraîche, Calvin Klein Eternity Aqua

Editorial coverage: none

Many thanks to Kevin for the Details & GQ coverage!

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14 Comments

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  1. becca b
    Posted on 6 July 2010

    Anyone check out the side-by-side wine-perfume comparison in Food & Wine? I don’t have the issue in front of me, but it was a fairly lengthy article, especially for a magazine not at all traditionally dedicated to beauty, etc. Makes me wonder: if foodies can go out of the way to appreciate perfume, why can’t Vogue, etc.?

  2. hajen
    Posted on 6 July 2010

    Prada Infusion de Tubereuse is getting some serious pitch in the fashion mags over the past month. I can look through the ones I have here and tell you which in particular later on today. I know for sure it was in the Lucky for June 2010, and by that time I’d seen it in at least three different magazines.

  3. L
    Posted on 6 July 2010

    Prada Infusion de Tubereuse shower gel and Giorgio Armani Acqua di Gioia edp are among the Editor’s Picks in the July issue of InStyle. Also in InStyle:

    -The launch of Avril Lavigne’s Forbidden Rose is mentioned in What’s Now.

    -Bond No. 9 Andy Warhol Montauk, Viktor & Rolf Flowerbomb La Vie en Rose, and L’Eau d’Issey were used to illustrate one of the 101 Reasons to Smile This Summer: #39 Perfumes are Light and Flirty.

    -Josh Duhamel names “the John Varvatos cologne” as his signature scent in On My Mind (last page).

    -Scent Strip: Versace Bright Crystal

  4. prism
    Posted on 7 July 2010

    Bulgari Black and Insolence? really? sexy? i’m baffled.

    • Posted on 7 July 2010

      I do think Black is sexy, and I have not smelled the EdP of Insolence so couldn’t say…it is supposed to be quite different from the EdT.

  5. adrianagm
    Posted on 18 August 2010

    Does anyone know which perfumes (scent strips) were featured on the July Issues of Marie Claire, Vanity Fair and Glamour magazine?? Please help me out!!!!

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