Salvatore Ferragamo will launch Attimo, a new floral fragrance for women that captures 'the essence of Italian style', in September. Attimo will be fronted by model Dree Hemingway.
Update: In the US, Attimo will launch at Bloomingdales in July. It is "pitched at a hipper, more contemporary fashion customer ranging in age from 25 to 45 — with an emphasis on the lower end of the range." (via wwd)