Fifi Awards Finalists 2010

Fifi Awards logo 2010

The Fragrance Foundation has announced the finalists for the 2010 Fifi Awards, known as the “Oscars of the fragrance industry”. For each category, the original list of 10 semi-finalists is now whittled down to 5 (or more, in the case of a tie). Consumer voting begins on April 28; the final awards will be presented on June 10.

And the finalists are:

Women’s Luxe (sold in over 250 doors)

Benefit Crescent Row Collection
Gucci Flora
Marc Jacobs Lola
Michael Kors Very Hollywood
Yves Saint Laurent Parisienne

Men’s Luxe

Calvin Klein ck free
D&G Fragrance Anthology
Givenchy Play
Diesel Only the Brave
Shiseido Zen for Men
Tom Ford Grey Vetiver

Women’s Nouveau Niche (sold in 51 to 250 doors)

Bond No. 9 Astor Place
Viktor & Rolf Eau Mega
Narciso Rodriguez Essence
Jo Malone Vanilla & Anise
Prada L’Eau Ambrée

Men’s Nouveau Niche

Brooks Brothers Black Fleece
Bond No. 9 Brooklyn
Bond No. 9 Perfume
Six Scents Series 2 collection

Unique Boutique (Men’s & Women’s; sold in 50 or fewer doors)

Gump’s Baroque Pearl
Guerlain La Petite Robe Noire
Halston Man Eau de Toilette
By Kilian Back to Black Aphrodisiac
Tom Ford Private Blend White Suede
Histoires de Parfums Tuberose Trilogy

You can find the other award categories at the Fifis website.

See also: the Fragrance Awards page.

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12 Comments

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  1. smartylicious
    Posted on 24 April 2010

    I love both Back to Black and White Suede.

  2. Daisy
    Posted on 24 April 2010

    I haven’t tried all of the Unique Boutique…..but La Petite Robe Noire is really nice…slightly reminiscent of PotL Luctor et Emergo but more “refined” smelling.
    Prada L’eau Ambree is fabulous—layers with EVERYTHING.

    Welcome back Robin….hope you are feeling much better. :-)

    • Robin
      Posted on 24 April 2010

      Way better, thanks!

      Thought La Petite Robe Noire was fun, but hardly the best niche product of 2009…the Prada ought to win the Nouveau Niche though. But doubt it will.

  3. miss kitty v.
    Posted on 24 April 2010

    Have absolutely nothing to comment about the Fifi awards, but wanted to say that I hope you’re feeling better, Robin!

  4. Thanna
    Posted on 24 April 2010

    Just ordered a sample of the Prada. Hope I like it as much as Daisy does.

    • Robin
      Posted on 24 April 2010

      Hope so! It’s light, and it does do better sprayed than dabbed, so if you get a vial, don’t give up on it right away — find a tester.

      • Daisy
        Posted on 24 April 2010

        I agree with Robin, it is light and really needs to be sprayed for a good effect….the good news is that it’s been available on ebay for really discounted prices lately. —tester bottles, but still under $30 versus $90 in the store…..they can keep the darn cap!

  5. jonr951
    Posted on 24 April 2010

    Im pick Parisienne, Only the Brave or Grey Vetiver, Essence or Ambree, and I havent tried any of the ones in the other catagories. : )

    • Robin
      Posted on 24 April 2010

      I would pick Parisienne too, but bet Lola will win.

      • jonr951
        Posted on 27 April 2010

        Youre probably right but I really dont want Lola to win. Parisienne is so much better! Halles nominated for Popular Appeal!! Id pick it over any of the Luxe. : )

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