Jennifer Aniston Lolavie ~ new perfume

Jennifer Aniston Lolavie advert

Jennifer Aniston will launch her debut fragrance, Lolavie Jennifer Aniston Eau de Parfum, "a nonperfume perfume", in June. The new scent was created under arrangements with Falic Fashion Group.

“The first perfumes I ever wore were Miss Dior and Anais Anais,” she recalled. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.”

But Aniston has a love of outdoor smells, namely her favorite place, the beach, and flowers on a spring morning. She described Lolavie as “sexy and clean” and “floral, but not too flowery.”

 Jennifer Aniston Lolavie perfume bottle

Jennifer Aniston Lolavie will debut in the UK at Harrods; US launch dates have not yet been determined. It will be available in 50 and 85 ml, and I'll update with the concentration and the notes when I can find them. (via wwd)

Update: the notes for Lolavie include citrus grove accord, rose water, night blooming jasmine, wild violets, Amazon lily, musk, amber and sandalwood. Per Jennifer Aniston...

...I wanted this fragrance to be a personal library of scent memories. For example, my love of night blooming jasmine has lasted a lifetime. Growing up in California, I distinctly remember the scent of the jasmine on summer evenings.

[...] I consider the scent of the ocean to be one of life’s most uplifting sensual experiences. No aroma is quite so purifying, humbling and exhilarating. The combination of the salty air and tropical oils reminds me of long sunny days on the beach – pure happiness.

Lolavie will also be available in 30 ml. (via press release)

Another update: the new Jennifer Aniston perfume has launched at Harrods under the name "Jennifer Aniston The Debut Fragrance". It later launched at Sephora in the US as Jennifer Aniston Eau de Parfum.

And still another update: see a review of Jennifer Aniston Eau de Parfum.

Shop for perfume

Parfums Raffy


Leave a comment, or read more about commenting at Now Smell This. Here's a handy emoticon chart.

  1. Do I get the name properly: Lola and “vie”? A Lolita Life so to speak?
    Or is this hawaiian?

    However, this will be a thinn, flowery powdery stuff with some wood notes. Fyi dear Jennifer: Sexy has never been clean. Sex just isn’t clean.

    • Robin says:

      Lolavie. She says it’s personal and a long story, so I suppose we’ll never know what it means.

  2. Julia says:

    Don’t we have enough non-perfume perfumes? What is the point? Another perfume by and for people who don’t like perfume? I don’t want to be too judgmental, but I will, and I’m pretty sure this is something we don’t need. If you like clean, just use soap and water.

    • Robin says:

      But we don’t have one with JA’s name on it yet: that’s the point, LOL…at any rate, does not sound like a perfumista sort of scent.

    • rbrown says:

      I’ve heard people say this before, but when you wash with soap it’s not strong enough to actually smell for more than an hour or so. And even then there’s no silage to speak of. To say that someone should just wash with soap and water would be like me telling a rose lover to just wear one in their hair! :)

      I really like the scent of soap (in many variations, after all soap isn’t a generic scent), clothes fresh out of the dryer, lemons, how skin smells first thing in the morning (a little warm and musky and sweet). These are all non-perfume scents that are hard to maintain throughout the day without a little perfume magic.

      • Isa says:

        Totally agree :)

      • dee says:

        While that’s not the sort of fragrance I want to wear, you’ve provided a good perspective… I’ve never really thought of soap as a fragrance, so being that it is “not strong enough to actually smell for more than an hour or so” certainly warrants the existence of such perfumes. Thanks for the insight RBrown!

      • Julia says:

        I guess I’m responding to the descriptors “nonperfume” and “clean.” To me, that sounds like something meant to smell fresh from the shower and then not stick around all day. There is a generic “soapy” scent which associated with ambergris because it was traditionally used to fragrance soaps. This because it is a powerful natural fixative with a rich marine smell that lingers practically forever, plus it is strong and stable enough to stand up to the harsh soap-making process. Real soap does not smell like much of anything (though it is a pungent process if you buy beef tallow and render the fat yourself). The variety of fragrances we have in real soap and detergent bars is due to the addition of fragrances like ambergris, rose, peppermint, lemon verbena, lavender, musk, lily of the valley, vanilla, Axe Passionfruit Dragon, etc.

  3. RusticDove says:

    At least she’s worn some perfume in the past and doesn’t claim to be allergic to them! I wish they would have mentioned some notes in the ad. ‘Floral but not too flowery’ – huh? ;-)

    • Robin says:

      I’m sure we’ll find them out eventually. Bet you anything it’s clean white musk with some sheer florals. Maybe some aquatic.

      • Julia says:

        Isn’t that the recipe for Tide? Don’t get me wrong, I like Tide, but I was reading a review by Kevin in which he wrote that he also likes the fragrance but he interacts with Tide on a daily basis and doesn’t really feel the need to wear it on his skin. Actually , fresh, Tide scented laundry is still something of a novelty to me as I lived for many years with someone who was totally anti-scent. EVERYTHING had to be unscented and all household linens (sheets, blankets, towels, kitchen towels, etc.) had to be white so they could be bleached so he knew they were “sanitary.” He actually wanted to launch a complaint against our downstairs neighbours cooking bacon because we could smell it in our apartment. You can imagine what how much work it was to keep up with the litter boxes of three indoor cats using only unscented cat litter.

  4. Helle says:

    I don’t have anything to say about Aniston or her perfume, but that picture strikes a chord in me. It reminds me of childhood summers in the archipelago. Pretty. If only she would put her right heel down! :)

    • Robin says:

      Why do you want her to put her heel down?

      • meadowbliss says:

        If she put her heel down you would see less of her upper right thigh. It’s a carefully constructed pose, is it not?

      • Helle says:

        Hmm, I think it would make the difference between a “carefully constructed pose” as meadowbliss said, and an almost believable just-out-of-the-water snapshot.

      • Robin says:


      • Julia says:

        Plus a pointed toe or lifted heel like this gives the illusion of longer legs and thinner calves and ankles. Like high heels.

    • Rictor07 says:

      I dont think she is really there. I bet that is just some styrofoam painted rocks in front of a green screen.

  5. March says:

    Eau no.

  6. Lisa3011 says:

    Why is it debuting in the UK first? That seems a little odd to me.

    • Robin says:

      They did that with Christina Aguilera’s first. I assume it’s cheaper to launch there just by virtue of being smaller, and that if it does not do well they’ll adjust their strategy? But just guessing. With the CA scent, they adjusted their strategy considerably and never launched it here at all, LOL…

  7. lydiadrama says:

    Maybe too much to ask for nowadays — an.actress shilling scent without showing too much of her anatomy.

    • bergere says:

      Tee hee! She is not showing a lot of skin, but that towel is sure draped very artistically.

      And I thought we’ve already done non-perfume perfumes with CK One. Do we really need another unscented perfume?

    • Robin says:

      She’s not showing any more than she normally does though, right?

  8. rbrown says:

    I think I read somewhere a long time ago that she liked the Clean brand of perfume, so I’d say it’ll be a beachy version of fabric softener. If that’s the case I’ll buy two bottles!

    I feel like the weirdo who walks into Godiva eating a bag of peanut m&ms sometimes! LOL! I know I’m in the minority, but I really love smelling clean and a little flowery. I have a lot of childhood memories at the beach, so if it smells like ozone or coppertone I’m all over it too. My taste probably isn’t sophisticated, but the nose wants what it wants…

    *ps: to me sex smells like cool,crisp white sheets, flowers on the nightstand and clean soap scented sweat. :)

    • mals86 says:

      I don’t think there’s anything wrong with smelling clean and a little flowery. It’s very pleasant. I do think that there are already a gazillion ways to do that, not least a scented soap; there are so many scents on the market that capture that idea.

    • Robin says:

      Yes…something along the lines of Clean sounds quite likely.

      Important to remember that as is the case with most sites, only a small fraction of NST readers comment. In other words, we have no idea what the majority likes or doesn’t like — you might not be in the minority at all!

      • rbrown says:

        Robin-true enough about the commenting. And just because I like non-perfume scents doesn’t mean I don’t like the rich, complicated stuff too. I spent the winter wearing incense, roses and spices, but now that the weather has changed I want light and clean, you know?

        *mals – I can’t think of any genre of scent that is not over-representated at this point! :)

        • mals86 says:

          (Well, there are never enough green florals for me. Wink.)

          Do you have a favorite “smells like soap” scent? My mother is enamored of any fragrance that has any sort of relation to bathtime: No.5, Eliz. Arden 5th Ave., Anais Anais, Coty L’Effleur (which is a dead ringer for floral soap, IMO), Pleasures, and Alfred Sung Shi (which smells like, no kidding, straight-up H2O to me).

          • rbrown says:

            Mmm, I like a green edge to florals too. (I cheat though and just layer a grassy or cucumber lotion with my flowery stuff)

            Other than from the Clean line, Philosophy’s Pure Grace and Demeter, I don’t really think there are a whole lot of straight up soap perfumes. Clean is too expensive, Demeter doesn’t last, and Philosophy is nice but a bit boring.

            I have some things that dry down and remind me of soap:

            Frangipani, Ava Luxe – makes me think of a really nice version of Shower-to-shower that my family used back in the day!
            Avignon, CdG – I think must have sandalwood in the base which can be soapy on me.
            Philosophy’s Amazing Grace has a laundry detergent feel to it, in a good way.

            Others that smell “clean”, if not actually like soap, to me:
            Burberry (the original)
            Eternity Summer, CK
            Laila, Geir Ness
            Daisy, MJ
            Fracas (though it usually takes overnight to get soft enough)
            Light Blue, D&G
            Love in White, Creed (smells like I imagine bar soaps tastes, if that makes any sense at all!)
            Casual, Paul Sebastian
            By Sea, Ebba

            I am open to suggestions of “Clean and Fresh” scents. Maybe I need to write to the Monday Mail bag! :)

          • PekeFan says:

            Caron “Noctures” is straight-up Ivory soap to my nose.

          • mals86 says:

            That would be a fun Monday Mail.

          • Absolute Scentualist says:

            For a less common “soapy” perfume, I love Dolce & Gabbana for women. The one from ’92 is just beautiful, a bit sexy but still really clean. And it isn’t fruity or beachy at all. Just a soapy sexy little number that I just adore. I also find No. 5 feels a wee bit soapy, but that’s also a plus in my book. And while it isn’t worth full price, I do like Clean as well.

          • Julia says:

            I don’t think I have smelled anything soapier than Creed’s Fleurs de Bulgarie. Ambergris, rose, and musk – but the last two are almost incidental. It is all about the ambergris and a bookmark sprayed with it kept my journal smelling like rose soap for a couple of weeks. It took several washings with real soap over a weekend to erase it from my fingers.

      • Robin R. says:

        I’ll vouch for that, R. A few years ago when I first started following NST, I was too darn intimidated by all the knowledgeable folks here to venture even a peep. (I think my first peep was to question the general snarkiness around any mention of “fruity floral.” I’m amazed I was that brave – and that ignorant.) Now I’m perfectly shameless. ;-)

        • Robin says:

          Best to be shameless…we don’t (usually) bite, and I really do think that even if certain sorts of perfume preferences are over-represented, nobody really cares what anybody else likes.

          • Robin R. says:

            Yes indeed. We may judge fruity florals ruthlessly, but we don’t judge anyone who loves ’em. ;-)

    • Robin R. says:

      To me, sexy is starting off smelling exactly as you describe things, rb (cool, crisp sheets etcetera) and winding up smelling a whole lot dirtier. ;-)

    • Lisa3011 says:

      Hey, if you’re a weirdo for that then I think I’m right there with you. :)

  9. mals86 says:

    Well. I admit that “Lolavie” doesn’t annoy me as much as “Lola V” did. So it’s a non-perfume perfume smelling of the beach and flowers, but not too much of flowers?

    What the heck, I’ll probably get my nostrils on some just to see if it’s really as nondescript as it sounds.

  10. meadowbliss says:

    I don’t think this will appeal to me. I like sweaty tangled sheets, the smell of musk and dripping candles by the bedside. And maybe an empty bottle of wine laying on the floor beside the bed.

    • lilydale aka Natalie says:

      I’d buy that, but don’t forget the cigarette!

    • Robin says:

      Yeah, I’d buy that.

  11. I agree with the sentiment that sexy has never been clean.

    And why are we having actresses who admit to not liking overly perfume-y fragrances endorse perfumes?

    Never a fan of Aniston so I doubt I’ll bother with sniffing what will likely prove to be a nondescript, uninteresting perfume.

    • Robin says:

      Like it or not, the clean thing is in — it’s really not much different than what you already find at Macy’s. Don’t think the celebs are doing anything the designers aren’t doing.

  12. Parfumesse says:

    Well I am surprised that she would go for a “nonperfume” kinda scent when I read in a magazine way back that she and Brat wore Jo Malone,PN I believe.
    When I first read Lolavie it made me think of cest la vie. :-)

    • Robin says:

      Well, JM doesn’t generally do heavy orientals — I think that fits.

  13. devilbunnies says:

    I don’t trust people that don’t like perfumes. Also, your grandmother wore Jean Nate, Jen.

    • ggperfume says:

      Damn straight. Jean Nate deserves the respect– it’s a much better “clean” scent than Lolavie is likely to be.

    • Fuddy Duddy 101 says:

      “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub.”

      I read this as her grandmother wore “Jean Nate” bath splash. Why could she mention “Caleche” and not “Jean Nate”? Anyways, my mother and my favorite aunt wore Jean Nate back in the 60’s and 70’s and it was a BIG smelling fragrance indeed but it was not a turn off for me at all. Different stroke for different folks, I guess.

      What does please me about this advertisement is that the marketing powers-that-be y still consider a woman in her forties sexy enough to pose like that! Good for her! I predict her perfume will be entirely forgettable and definitely not my idea of sexy at all, however.

    • Robin says:

      LOL — guessing she could not remember the name.

  14. seton says:

    This perfume sounds as boring as aniston’s personality. I don’t know about you but the bottle design looks like something you can get by Revlon at the local drug store.

    • Robin says:

      Oh, didn’t think it was that bad.

  15. Given that Jennifer Aniston has a girl next door image, rather than an Angelina Jolie image, I think it is entirely believable that when she has sex, it IS clean! : – )

    The name is totally out of keeping mind. Can’t help but think of the muzzy vinyl monstrosity of a similar name.

    • mals86 says:

      What, the Marc Jacobs? ( You said vinyl, I made an assumption.)

    • Robin says:

      LOL…that is more than I want to know about JA.

  16. oonabar says:

    I read on msn that LOLAVIE stands for laughing at life. LOL a vie (at life, in french if I’m not mistaken). I think it’s a pretty weak name for the fragrance, and I agree that we already have too many “clean non perfumey” scents.

    • Robin says:

      Saw that, no idea if it’s true.

    • Julia says:

      Wow. LOL @ vie? Now I hate the name. Before I just found it derivative and kind of stupid.

  17. Bee says:

    is this scent going to be a photoshop-equivalent of her picture? (floral not flowery = smooth/hidden skin, no wrinkle in sight)? sorry for being snarky, not a fan

  18. Celestia says:

    Well, we all hashed out the name on a previous post. It’s still really bad. Predict this goes straight to the drugstores, however, the fragrance is right up my alley so I’ll be sure to try it. JA is a cute chick with a great body and great hair. She is relatable for some but is pretty bland. It amazes me that companies pump so much money into making/promoting a new fragrance that on paper looks unlikely to be a winner. I suppose there’s always a chance it will turn out ot be another Glow (yuk).

    • Robin says:

      Oh, but I would have guessed it would be a winner…it’s always a risky thing, but offhand would think JA has enough fans to make it profitable.

      • Celestia says:

        Yes, and very respectfully, Robin, I was referring to the name and concept rather than the ingredients. The beach is my favourite place too and hence the notes she has chosen should appeal to me. (Sorry for the teeny typo in my previous post: cringe)

  19. PekeFan says:

    If Jennifer really likes clean and the beach she should wear “Dune” not “Miss Dior”. Does anyone know if it is likely that she will have to wear her perfume for a certain time period as a component of the manufacturing contract?

    • Robin says:

      Don’t know, but I don’t think that’s usually required.

  20. asuperlongusername says:

    Ugh, this sounds so boring. And I absolutely hate that bottle. Even the COLOR is not-committal! And I like Aniston; I’m on her side, as much as I care. How many ways can a perfume be made to say, “I’m not really a perfume! Sorry about the smell! I’ll try to keep it down!” It’s like… actually, my brain just ran out of gas. It’s like… something….

  21. iamacraftymama says:

    I don’t know about the rest of you but I would love to smell a Angelina scent not so much for Jennifer.

    • Robin says:

      She’s a much more controversial figure…would be surprised if she got a perfume deal (but hey, I’ve been surprised before).

  22. maggiecat says:

    I actually LIKE light clean scents, partly because I do and partly due to my DH who gets headachy around some of the heavier ones. Some of them get to me as well (tuberose and I do not play well together). So I might try this. I might well be disappointed, but I’ll try it anyway. And since soap smells good, why should we dis the “soapy” scents anyway?

    • Robin says:

      I like my share of soapy scents. Clean white musk, not so much.

  23. dissed says:

    Floral, but not flowery. Woody, but not much. Clean, but not TOO clean. Sexy, but not very. Perfume, but not really.

    • Tama says:

      That could almost be a Prix Eau Faux entry.

      • Celestia says:

        It usually takes a lot to make me LOL, but Tama and dissed you did it! Thanks!

  24. The_highwayman says:

    Speaking of perfumes that aren’t perfumes, can anybody suggest one for a young man like myself? I went to the department store the other day and said all i wanted was something that didnt smell like aftershave. I wanted ‘soap’ that i could wear to bed or around the house. All the sales lady did was see a 20-something guy in slim jeans and rushed me over to the Givenchy counter and sprayed me with Play and Very Irresistible, both of which i knew were going to be wrong but she’d grabbed my arms before i had a chance.

    help please?

    • Celestia says:

      I would have shown you the same two as the SA, I’m sure, but how about Pi Neo or Summer Vibrations? The latter is very subtle and pleasantly citrus to start but has a seaspray accord. Perhaps the Clean line or Demeter would be the best for you.

      • Matt says:

        I have Pi neo and use it for this purpose sometimes, but I wanted something more subtle and ‘cleaner’. With Play all i could smell was melons which i hated.
        i’ll investigate some of the others you suggested. Thankyou! :)

    • Robin says:

      Try the Monday Mail! Link on menu at bottom of page.

  25. Amanda says:

    Hmm: “a nonperfume perfume” and “sexy and clean” makes me suspect that this will be along the lines of J.Lo Glow.

  26. eminere says:

    Dear god.

  27. LaMaroc says:

    Wow. Never thought I’d say this, but this makes me yearn for the days when non-perfumistas bathed in Calvin Klein’s Eternity. At least they weren’t afraid of scent. And Buddha wept! She used to wear Anais Anais and Miss Dior! *sob*

    • Robin says:

      And Caleche…which is clean in it’s own way. Or at least, somewhat soapy.

      • LaMaroc says:

        Yes, I definitely get soapy from Caleche, but at least when I wear Hermes, I feel like I’ve taken a bath in expensive bubble bath in a 24k-gold-veined marble tub previously owned by Madame du Pompadour in a penthouse suite at the Ritz Paris! lol

  28. Sumodo says:

    I heard she named this “Laughing at Life” — hence, now mind you, she probably took freshman French in high school and thinks this is funny: LOL a vie

    • Robin says:

      Have read that in a few places, but never a direct quote so don’t know if it’s just a rumor.

  29. jonr951 says:

    I sure hope this makes its way to the US! The notes sound just fine to me! I grew up watching Friends & I used to think Rachel, Jennifer of course, was the most beautiful woman I had ever seen! She’s still stunning of course! I really am looking forward to trying this. : )

  30. Jaimie D says:

    Ahem, for the record, I believe I have read that Angelina Jolie wears Bulgari’s Black, which I wear. A little catty note, there.

    I can honestly say that I am not a fan of another flowery, beachy non-scent launched by a mediocre actress with a perma-tan. Everything about Jennifer Aniston is safe (when is the last time she changed her hair?!?!?) so I would be very surprised if this is any good, lackluster career aside. Oh, but a last dig: why does she think every character she plays needs to have the endearment “honey” in their vocab to address their friends? Just a non-perfume related nitpick. Ahem again.

  31. sealady says:

    Just tried this at Sephora. I don’t think it’s clean at all! But it smells like *something* else? Maybe Bulgari bois de jasmin? It’s nice, and the price point is good, but I don’t think the promo descriptions are accurate. It’s heavy, like an anvil, with an enduring, single, top note of jasmine. Mid-notes are still jasmine, with a little soap. Is that considered “clean?” I thought clean was more aldehydelic. Anyway, it’s not nearly as bad as I feared, but too heavy for me to use as an everyday. As an evening scent, it’s not complex enough. It might work layered with something woody.

Leave a reply