Jennifer Aniston will launch her debut fragrance, Lolavie Jennifer Aniston Eau de Parfum, "a nonperfume perfume", in June. The new scent was created under arrangements with Falic Fashion Group.
“The first perfumes I ever wore were Miss Dior and Anais Anais,” she recalled. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.”
But Aniston has a love of outdoor smells, namely her favorite place, the beach, and flowers on a spring morning. She described Lolavie as “sexy and clean” and “floral, but not too flowery.”
Jennifer Aniston Lolavie will debut in the UK at Harrods; US launch dates have not yet been determined. It will be available in 50 and 85 ml, and I'll update with the concentration and the notes when I can find them. (via wwd)
Update: the notes for Lolavie include citrus grove accord, rose water, night blooming jasmine, wild violets, Amazon lily, musk, amber and sandalwood. Per Jennifer Aniston...
...I wanted this fragrance to be a personal library of scent memories. For example, my love of night blooming jasmine has lasted a lifetime. Growing up in California, I distinctly remember the scent of the jasmine on summer evenings.
[...] I consider the scent of the ocean to be one of life’s most uplifting sensual experiences. No aroma is quite so purifying, humbling and exhilarating. The combination of the salty air and tropical oils reminds me of long sunny days on the beach – pure happiness.
Lolavie will also be available in 30 ml. (via press release)
Another update: the new Jennifer Aniston perfume has launched at Harrods under the name "Jennifer Aniston The Debut Fragrance". It later launched at Sephora in the US as Jennifer Aniston Eau de Parfum.
And still another update: see a review of Jennifer Aniston Eau de Parfum.