Kim Kardashian, in case you didn't know, is a "TV star, entrepreneur, model, actress, and trendsetter", in addition to being "one of the world's most idolized women". So says Sephora, where Kardashian's eponymous debut fragrance recently launched and is reportedly a top seller.
Kardashian said she wanted "something rich and creamy and sexy, but still youthful";1 what she got was a big white floral, very similar to the recent Mariah Carey Forever, which of course was very similar to Marc Jacobs for women. Kardashian's effort, developed by perfumer Claude Dir, is lusher than Forever, and heavier on the tuberose (the notes: crisp notes, mandarin, honeysuckle, orange blossom, jasmine, tuberose, gardenia, tonka bean, jacaranda wood, vanilla orchid, musk and sandalwood). In the early stages, it's very similar to Michael by Michael Kors with perhaps a dollop of Michael Kors Very Hollywood to lighten things up a bit.
Michael, in the far dry down, tempers all the sweet white floral with warm, incense-y woods; Kim Kardashian is brighter and sweeter, with pale woods and lots of vanilla musk. If you need a white floral, it's worth a shot, and I do prefer it to the watery Forever, but if you're willing to spend a little more and do without the celebrity backing you could certainly do better.2
When I reviewed Forever, I noted that we didn't get all that many straight-up white florals in the celebrity genre, but perhaps I spoke too soon. If this is the next big thing, I'll take it over pink fruity florals, but please: I think we're covered on the tuberose-gardenia front for now.
Kim Kardashian by Kim Kardashian is available in Eau de Parfum, in a 10 ml rollerball ($16, above left) or a 30 (above right, $35), 50 or 100 (above center, $50-65) ml spray.
1. Via Women's Wear Daily, 12/17/2009.
1. Try the aforementioned Michael by Michael Kors or Marc Jacobs, or Estee Lauder Private Collection Tuberose Gardenia. If you're ready for the big guns, there's Robert Piguet Fracas, Frederic Malle Carnal Flower, Serge Lutens Tubéreuse Criminelle. For a lighter tuberose, try Diptyque Do Son, for a sweeter gardenia, try Jo Malone Vintage Gardenia.