Avon + Ungaro U by Ungaro Fever ~ new fragrance

Avon + Ungaro U by Ungaro Fever For Her

Coming soon from Avon: U by Ungaro Fever for Her, a new flanker to 2008's U by Ungaro. The tag line: Do U play with fire?

Intriguingly sensual. Irresistibly addictive.

The Ungaro Maison's newest fragrance was created for the woman who dares to reveal her confident sensuality and chic sophistication. U by Ungaro Fever makes a bold, feminine statement that captures the essence of Ungaro fashion.

Pure sophistication in a fusion of smoldering woods and ultra-feminine florals. Tempting. Floral. Addictive.

Avon + Ungaro U by Ungaro Fever for Her will be available in 50 ml Eau de Parfum, $34. (via avon)

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  1. teri says:

    Interesting bottle. It really does look like a woman in a hip-shot stance.

    • boojum says:

      …wearing a ruched dress.

    • Robin says:

      It’s a neat shape, and much more interesting than the original U by Ungaro one.

  2. Absolute Scentualist says:

    I know it’s an Avon/Ungaro project and would like to think the ‘U’ in the tagline is there to represent such, but I just cringe and think textspeak when I read it. That’s an automatic turn-off, so I must not be the target audience. Ah well. Money saved.

    • Joe says:

      Textspeak doesn’t bother me as much as some people, but I’ve always wondered why English didn’t evolve the ‘U’ pronoun that’s in Dutch… so efficient!

    • Robin says:

      Would not think the Avon/Ungaro audience was young enough to love textspeak, but then, really no idea who is buying it.

  3. bergere says:

    The bottle looks like a riff on the Ungaro Diva bottle, with the pleats or ruching turned to the side. I wonder if the scent will be anything like.

    • Robin says:

      Sort of doubt it.

      • pyramus says:

        Very much doubt it. Diva was a massive eighties-style floral chypre; it still smells fantastic, but it is completely out of step with the times. Plus, you know, oakmoss.

      • bergere says:

        I actually had a bottle of Diva once, a gift from my brother–I agree with your analysis, it was nice on a strip, well done, but a HUGE scent on me. I couldn’t figure out how to apply it a few molecules at a time, so I seldom wore it. I just wondered if Avon might try to do a big rosy floral (do they even do chypres?).

    • mals86 says:

      I’d bet it’s not related to Diva, but interesting that you instantly made the connection between this “dress” bottle and the Diva one. I really like Diva – if I hadn’t already fallen HARD for L’Arte di Gucci, which is similar, I’d own about four bottles of Diva.

      • Absolute Scentualist says:

        mals, I can totally understand. I didn’t discover Diva until ’97 but I loved it when I found it and found it funny and coincidental that Diva also happened to be the name of my newly adopted Siamese kitten that same year. But they’re both appropriately named, and I sometimes contemplate picking up another bottle of Diva just for old times’ sake. It truly is wonderful stuff and definitely not something you’re likely to smell in crowds these days. And it made me feel really confident and put together even though I was a broke college student then and had to save for a month to buy some. ;)

  4. miss kitty v. says:

    I have to say, having grown up with Avon, that I can now imagine in my head what one of their scents smells like before actually smelling it. It’s on par with my ability to pick the winning team based on outfits–almost infallible. :) So I can tell you now, it’s probably the same woodsy floral they’re put out ten million times before with some subtle changes. (Even if the subtle change is only a new bottle and a new name.)

    • Robin says:

      That must be useful given how lame their descriptions are!

  5. sacre bleu says:

    If I wanted to explore the Avon line, which scents are worth sniffing, if any?

    • miss kitty v. says:

      I actually think Imari and Far Away are really nice. They’re not complex–what you smell in the top notes is what you smell in the drydown–but they’re nice.

      • TwoPeasInAPod says:

        I will add a vote for Haiku, which is a nice light floral

    • Rictor07 says:

      Avon isnt the manufacturer, they are just the distributer, correct? Its just a catalog company i thought. Ungaro is the brand in this case. Avon doesnt actually have their own fragrances, do they?

      • Robin says:

        Well, it depends on what you mean by “manufacturer” — Avon, like everybody else, uses the big F&F companies to make their fragrances. But they are a perfume house, yes, and this is just one of many “collaborations” they’ve done lately — essentially buying a designer or celebrity name. Christian Lacroix, for instance, did an Avon scent at the same time he was doing one under his own brand name, if I’m not mistaken. Although of course he isn’t a manufacturer either, so the “one under his own brand” was undoubted licensed to someone else.

  6. peter says:

    That bottle is hideous, did Lindsay Lohan design it?

  7. bisitun says:

    The bottle is so sassy! I feel like it would pick catfights with all my other bottles.

  8. kaos.geo says:

    I tried it today, algong with the U fever for men, and the previous U’s
    (I commented about those on their new fragrance post)

    So, the U fever for woman reminds me of the original Montana pur elle… and it is a tad 80’s indeed! :-) but I like the regular U for women better.

    The U fever for men, on the other hand, smells very interesting, specially compared to the regular U for men which was, IMHO, a watery tonka bean infused mess.

    If I had to take 2 as a gift I would take regular U for women and U fever for men.

    And as to how did I get to smell them: I went to the Avon store I am always talking about. Cold saturday morning, nothing else to do hehehehehe.

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