Aus Liebe Zum Duft, the German fragrance retailer better known to English-speakers as First in Fragrance, has launched a house fragrance in honor of their 10th anniversary:
No. 1 is unique – just like First-in-Fragrance. At first it was reserved for its creator: “I made the fragrance specifically for myself.” says [Symrise perfumer] Marc vom Ende. “I always wore it whenever I was in the mood to make a strong impression or to attract attention and it never failed to have the desired effect and always conveyed a certain special presence.” [...]
The head is dominated by the tart freshness of citrus notes though the central element of the fragrance is leather. Leather combined with distinctive woody notes and an amber chord that’s razor-sharp accentuated and so well-dosed that an almost metallic note emerges. A vibrating virility with animalic tendencies underlined by strangely enticing spices: “No. 1 contains a plethora or ingredients that I love”, says Marc vom Ende, “Such as fresh ginger and cardamom which are spices that we all know and love from exotic cuisine.” Rich in contrast, the fragrance is complemented by the heady scent of jasmine which creates an exciting ambivalence and emphasizes the warm powdery base.
Aus Liebe Zum Duft No. 1 is available in 100 ml Eau de Toilette, 100€. (via ausliebezumduft.de)
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Drooling…….
Stop that!
Giggling….. [over the 'vibrating virility' in particular].
“Vibrating virility with animal tendencies,” no less.
Whoops, meant “animalic!”
Yes, get it straight Miss Kitty.
I always thought “vibrating virility” was code for “uses 2 AA batteries”
I could be wrong….
Giggling again.
No, it “plugs in.”
LOL!!! reminding myself: G rated blog, G rated blog…..don’t say ANYTHING!….
Virility should not vibrate, it’s true.
Everything vibrates now, Robin. The mascara, the face powder applicators… I don’t want my virility to vibrate, though.
Yeah, what’s with that? The last thing I want my mascara to do is move while I’m trying to put it on.
I know! I could just see me struggling to apply the vibrating mascara, have it go careening off my lashes, and then – oh no – not the eyebrows – i already have Groucho Marx eyebrows – I don’t need mascara there!
Glad I’m not the only one that feels this way! I’m a big beauty product ho, and even I wouldn’t go for a vibrating mascara.
My virgin ears cannot handle this! Wink.
We’re a dirty bunch. But we smell good.
Tell it sistah!
Vibrating virility. I wonder if it comes naturally or assisted. LOL.
Ack.
I am choking I am laughing so hard reading these comments! And I also notice that to this point, NO ONE has commented on the fragrance, the notes, lemming it, etc. Hmmm…..
hhmmm guess we were too busy contemplating all that vibrating virility to focus on things like ginger and cardamom….
I hear ya! You can buy ginger and cardamom in a store. Not so vibrating virility.
well, actually you can….but that’s a whole different kind of store!
Actually I love ginger & cardamom, so it sounds good to me!
me too. All kidding aside (I mean ,really, they do make it just too easy) this sounds like it might be quite nice and I’d certainly take a sniff.
I can’t stop thinking about the “exciting ambivalence.”
Need to squeak a little rant about numbered frags: Just stop it! I can’t remember numbers. Take your pick from a couple dozen languages and a couple gazillion words. Heck. Invent one. I don’t care. Here’s an idea: Call it Vibrating Virility.
Calling it Vibrating Virility would certainly bring it to the attention of a wider audience. Maybe not for the right reasons, maybe; but you never know where you’ll pick up a few new perverts. I mean converts. Or whatev.
I am all about new leather fragrances, by the way. Just as I am all about animalic tendencies and things bursting with virility. That copywriter deserves a special something.
Something that vibrates, perhaps?
***snicker***
Ahem … raising the tone of this discussion just a little … (!)
This doesn’t sound like my sort of fragrance, but I like the idea – if true – of a perfume being ‘specifically for myself’, ie the perfumer. A perfumer’s personal vision would be great to know about, with so many fragrances – so many products – being the bland outcomes of mass marketing. There must be other excamples, are there? What would a perfumer do when left to themselves, not having to respond to a brief demanding the most beautiful or sexy perfume in the world to be produced on a tiny budget? Does this really happen?
I have to admit tho’, that we are often told that such-and-such a fragrance was Estee Lauder’s or Coco Chanel’s (or whatever) personal favourite, and you think ‘yeah, was it REALLY? Or does it just suit the marketing department to say so?’.
I like the idea too. The only other one I can think of offhand is PureDistance, which was supposedly Annie Buzantian’s personal fragrance:
http://www.nstperfume.com/2008/11/09/puredistance-i-by-puredistance-new-perfume/
Have to say it did not smell “un-commercial” to me at all.
Good point. I can’t help but be skeptical, for sure.
Mark vom Ende did actually create the perfume for himself and it was only a chance meeting between Mark and Georg Wuchsa that got the whole thing started.
I am sending Robin a flacon of No. 1 (batteries not included) so she can test it’s “vibrating virility”
Thanks Shane.