Ted Lapidus has launched Black Soul, a new fragrance for men intended to honor the brand’s 25th year as a perfume house.
The fragrance notes include spearmint, cardamom, neroli, bergamot, cinnamon, Medjool date, raisin, saffron, tolu balm, gaiacwood, Chinese cedarwood and musks.
Ted Lapidus Black Soul is available in 30, 50 and 100 ml Eau de Toilette, and can be found now at Escentual in the UK. (via escentual)
26 Comments
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OK, I’m not one to get my hackles raised by un-PC-ness, but somehow this one made my jaw drop. Is it the oddness of an old dead white guy calling something “Black Soul”? Is it the apparent whiteness of the model advertising it (although admittedly it’s hard to tell)? Is it the Manhunt-esque soft-porn style of the ad? Or is it just me?
Anyway, the notes sound kind of scrumptious — as both a sweet roll and a fragrance!
I don’t know…I did not take the “Black” in “Black Soul” as referring to race at all.
You know, it didn’t even dawn on me at first that it could NOT be about race, but now that you mention it I suppose you’re right. Still, if some of us are getting the wrong impression, perhaps the marketing folks should have rethought this one (then again, perhaps any attention is good attention). Dark Soul, anyone?!
Yes, that would work! Too late now, I guess.
I’m with you, Natalie, if only because the word “black” followed by “soul” suggests soul food and soul music. I’d think that at least they might use a black model for the ad.
Sounds nice, though. Dates, raisins, saffron, vanilla-y tolu, and cinnamon? I’m there.
Yeah, that part sounded nice to me… why the spearmint, though?
LOL! Manhunt-esque!
I didn’t think about “Black Soul” too much, but the ad is really just way too much body-waxed airbrushed caricature for me… even for the realm of men’s perfume ads. So tiresome.
Agree with you, Natalie.
i wouldn’t mind a larger version of the ad hehe
HA.
I think I officially have listened to too much kpop and read too many kpop blogs that use “Seoul” as a play on “soul” as their title
That ad is exploiting men ]:< (jk idc)
So be it
This isn´t fair!
I am just about to go out for brunch, and as I didn´t have dinner last night, I was planning on eating without remorse..
And now this.. Darn you Ted Lapidus and your ads! I will probably order soup and a sandwich! hehehehehe.
The fragrance sounds as dense as Lapidus Pour Homme if you go by the notes (but at least … no pineapple!!
)
I will certainly give it a try
Let us know how it is!
Interesting notes….raisin?? never seen that before…but I’m sort of still at that “raw recruit” stage so maybe raisin is everywhere and I’m just unaware. The name could have been better and even though I don’t believe they intended a racial connotation I think there’s one there for many people….maybe that’s why they put a white dude in the ad? Yeah, it creates kind of a strange non-p.c. weirdness….and if I was in marketing I wouldn’t do that on purpose. Of course, you all know me—it’s got raisin, which is new to me so I’m gonna need a sniff!
No, don’t think anybody would do it on purpose. I suppose that’s why I didn’t think it referenced race. Who knows, thoough.
Gosh, it seems the name is awkward (to me anyway)??
It’s been eons since I’ve smelled anything from TL. I think Creation was the last frag I wore from the line….
And IIRC, that was the first!
Sounds lovely
Might be!
would love to try it..
Do report back if you do!
the ad is so captivating and oozing with aahhhh~~~lol…
ill buy and send one to my hubby@@
Hope he’ll love it
Actually, my first thought had nothing to do with race, but ‘Black Soul’ just sounded evil to me. lol
Well, there’s that too. It’s an odd name all around.