This month, Helena Rubinstein launches Wanted, the brand's first fragrance launch since 1985's Barynia. Wanted is fronted by actress Demi Moore (you can see the Wanted video spot here) and was "inspired by a strong yet sensual woman".
Helena Rubinstein Wanted will be available in 30 ml Eau de Parfum; I will update with other sizes when I can find them. It will debut at Macy's in the US in November. (via cosmeticnews, vogue.fr, culturezap.fr)
Update: Helena Rubinstein Wanted is also available in 50 and 100 ml Eau de Parfum.
Another update: see a review of Helena Rubinstein Wanted.