Masaki Matsushima M;0°С Men ~ new fragrance

Masaki Matsushima M;0°С Men cologne

Masaki Matsushima has launched M;0°С Men:

This perfect fragrance was created with an icy spirit. Lively, invigorating, turquoise blue M;OºC is a creative and elegant fragrance. The cool facon confirms its cool citrus-woody scent. When spraying the freezing effect of this fragrance suffuses a delicious apple sorbet scent.

The fragrance notes feature green apple sorbet, glory of the snow, chimayo cocktail, teakwood and musk.

Masaki Matsushima M;0°С Men is available in 40 and 80 ml and can be found now at First in Fragrance in Germany. (via first-in-fragrance)

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24 Comments

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  1. boojum
    Posted on 30 June 2009

    Look! It’s BLV II with a bite out of the bottom and a square cap. Not to nitpick, but turquoise blue has green to it…that looks pretty ice blue to me. And you can keep your apple, sorbet or otherwise.

    Shame though…I’ve done somewhat better w/this line than Bvlgari (though I’ve tried fewer, so perhaps not a fair comparison).

    • Robin
      Posted on 30 June 2009

      He’s been using that bottle shape for some time though…so not a recent copy, at any rate.

      • boojum
        Posted on 30 June 2009

        No, I know; it was the combo of the bottle and the color, really.

  2. Tama
    Posted on 30 June 2009

    Glory of the snow??
    hee

    • Robin
      Posted on 30 June 2009
    • aimiliona
      Posted on 30 June 2009
    • bergere
      Posted on 30 June 2009

      They’re nice, icy-blue flowers (mine never come up in the snow), but they don’t have any scent that I can detect. Maybe this note is supposed to smell the way a cool-blue flower looks. And what’s a chimayo cocktail?
      I gather the name is for “Men; zero degrees centigrade”, but why a semicolon? These “creative” uses of punctuation can get old.

      • miss kitty v.
        Posted on 30 June 2009

        Well, you can see where someone would think it was just silly marketing. There have been things like “sunbeam accord” and “essence of Zimbabwe wind” out there… :)

      • Joe
        Posted on 30 June 2009

        Wow, I only knew of Chimayó as the fabulous place in New Mexico (though I saw nary a drinking establishment). But yes, it’s actually a cocktail (thanks wikipedia). Rather foul-sounding in my opinion: 1-1/2 oz tequila with 1 oz unfiltered apple cider, 1/4 oz fresh lemon juice and 1/4 oz creme de cassis over ice.

        I’m not lemming this fragrance.

        • Robin
          Posted on 30 June 2009

          I am not lemming that drink, either.

        • lilydale aka Natalie
          Posted on 30 June 2009

          Oh, ugh. I mix a mean cocktail, but I’ve never found any liquor that combines well with cider. Tequila, cassis, and cider sounds like a recipe for a toilet-hugging disaster.

      • krokodilgena
        Posted on 30 June 2009

        I think strange punctuation is kind of a Japanese thing. Look at Japanese band names/album names/song names, names of anime/manga series, etc.

      • Posted on 30 June 2009

        For what it’s worth, almost all the Matsushima scent names have a semicolon inserted into them:

        M; Men
        Mat; Male
        Mat; Chocolate
        Aqua Mat; Homme

        and so forth. It’s just the way they are.

    • Tama
      Posted on 30 June 2009

      Oh thank God – I thought they had finally gone over the bend in describing a water accord.

      • miss kitty v.
        Posted on 30 June 2009

        They didn’t, but someone will. Just wait.

  3. asuperlongusername
    Posted on 30 June 2009

    Green apple? Noooooo!

    What a bottle, though. I’d buy it and put it in a lighted case. =3

    • Robin
      Posted on 1 July 2009

      I’m really tired of green apple too.

  4. alltheprettythings
    Posted on 30 June 2009

    Wow, I’m really digging the bottle. Who cares about the juice? It would lok great next to one of my Ikea lamps. :)

  5. RossM
    Posted on 1 July 2009

    Ok…so…looks like I’m the only one that actually likes the idea of this scent! I like the smell of apples (don’t like the Be Delicious stuff though) and it does sound a little different to the standard male fare so if I see it I’ll definetely give it a squirt.

    • Robin
      Posted on 1 July 2009

      Well you’re the only one commenting to say so, but that doesn’t mean you’re alone! I would guess it will be at Sephora eventually? MM isn’t easy to find in the US otherwise.

  6. Viraj Vyas
    Posted on 1 July 2009

    What about Fresh mint??? :( …i liked it Ysl Live Jazz

    • Robin
      Posted on 1 July 2009

      Well, I suppose it can’t be in every fragrance?

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