Bvlgari Blv Eau de Parfum II ~ new fragrance

Bvlgari Blv Eau de Parfum II

Next month, Bvlgari launches Blv Eau de Parfum II, a new fragrance for women fronted by model Laetitia Casta (see image after the jump) and "inspired by a modern vision of the colour blue".

Blv Eau de Parfum II was developed by perfumer Jacques Cavallier, and the notes feature violet, star anise, licorice, mandarin, iris absolute, patchouli, vetiver, benzoin, ambergris, cistus flower and musk.

Laetitia Casta advert for Bvlgari Blv Eau de Parfum II

Bvlgari Blv Eau de Parfum II will be available in 30, 50 and 75 ml and in matching body products. (via moodiereport, additional information via

Update: per Bvlgari, Blv Eau de Parfum II will launch in travel retail in July but will not be in regular stores until September.

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  1. boojum says:

    Haven’t had much luck w/this line (something always smells horribly synthetic, like plastic), but the notes sound nice. I’ll be curious to try this one anyway.

    • Robin says:

      I’ve had better luck than you, but did not love Blv at all. This one sounds better, we’ll see!

    • Joe says:

      I so totally agree with you, E. Many Bvlgari’s have had a hugely NASTY synthetic note for me.

      Exceptions include Black (which I guess is kind of synthetic-y by nature, though) and the Green Tea, which is nice. Also wanted to re-test Jasmin Noir.

    • conative1 says:

      They have hit the mark on this one. I fell in love with it in Paris, while there in September. Lafayette department store carried it. I tried it and fell in love… Had to go back two days later because I had to have it!! Hmmm everyone back here in Phoenix is asking about it. Not sure when it will be available here in the States.
      But, do try it!!
      But, British Airlines did have it in their Duty Free Magazine!

      • Robin says:

        Macys near me has had it since September…might be easier to find where you are too.

  2. Blimunda says:

    Why is is spelled with a ‘v’ in Bvlgari?

    • krokodilgena says:

      I think it has something to do with the Latin alphabet but I’m not 100% sure

      • bergere says:

        Yup. The English alphabet has both ‘u’ and ‘v’, but the classical Roman alphabet had only the one letter, essentially the sound of English ‘u’. It could be written using either the ‘u’ or ‘v’ form (it’s easier to engrave straight lines on stone, so that was a form more used in inscriptions, and the ‘u’ was more in writing. But Renaissance works in Latin used both forms.) I think Bulgari was founded by a Greek guy in Rome, Voulgaris, and I wonder if he thought the ‘v’ looked more Roman. Sorry, that was boring.

        • krokodilgena says:

          I’m pretty sure that is why they use a “v”

        • Daisy says:

          I feel enriched. :-)

      • thenoseknows says:

        Also… Notice that the letter “W” is two of the Letter “V” next to one another and the pronounciation of the letter “W” Is “Double U” In old Latin the Letter “U” was Represented by the Character of a Modern “V” hence , the sound for the characterization of a “DOUBLE U” as this VV…. Two V’s!

    • Robin says:

      Yes, it’s just the Roman rendering of the letter U. Some sites list them as Bvlgari, some as bulgari, we started out as Bvlgari & now we’re sticking to it just to be consistent :-)

  3. Daisy says:

    I agree with Boo. This line has never been good for me, that synthetic plastic note, yup, know it well….with the single exception of Au The Vert, which is nice for summer. But of course I’m not one to pass on a sniffing opportunity either.

    • Daisy says:

      oops, my comment was intended to be up there in Boo’s comment box.

    • krokodilgena says:

      I don’t have much luck with the releases for women, but I do like most of their releases for men.

      • Daisy says:

        You’ve mentioned before that you like the Black, correct? I seem to remember that.

        • krokodilgena says:

          yes, it is one of my favorites.
          That is synthetic smelling but that’s kind of the point

    • Robin says:

      I like the tea range, and I adore Black, and several of the Omnias. Also think Femme is a great scent although it isn’t really my style.

  4. abirae says:

    I used to wear the unisex BLV about ten years ago, and enjoyed the spicy gourmande scent. Recently, one of my classmates has taken to dousing himself in BLV and the whole lecture hall smells like 5-spice roasted duck.

    • Daisy says:

      Roast duck???

      • abirae says:

        Actually it was more like roast pork. Not the red-lacquered variety, but the kind with the crispy skin and internal spice rub.

        • Suzanne941 says:

          Glad he didn’t sit next to me…especially before lunch. I LOVE duck! Also like Bulgari Black and ditto on the odd ‘rubber’ smell being the point. Will have to sniff this one.

          • abirae says:

            I love duck too. On a hot day (or in an unventilated lecture hall) it’s a bit much, but the original BLV is a delicious warm winter scent.

        • Daisy says:

          I love duck….but I wouldn’t want to smell it all day….like putting something over to cook in the crockpot…at first you’re really looking forward to dinnertime…by the time dinnertime gets there it’s like “no more slow cooked bbq chicken…pleeezzze ack!”

          • Joe says:

            You have all made me hungry and lunch is over an hour away [::roots around in desk for snacks::].

          • Daisy says:

            don’t do it Joe!!! That Snickers has been there in the back with the paperclips and extra pen tops for MONTHS!

    • Robin says:


  5. bergere says:

    I’ve had good luck with Bulgari’s Omnia, but this doesn’t appeal to me, all ‘cool’ smells like anise and iris.

    • Robin says:

      I love anise + iris…sounds like I’m the only one enthusiastic about this one!

      • abirae says:

        I’m curious about it. It sounds like a lighter version of BLV – slightly greener with a little bit of citrus. I liked the lighter Shalimar, and a lighter BLV might be more wearable. (And I like BLV in small doses.)

      • boojum says:

        Those notes are why I want to smell it anyway, hoping it escapes the icky plastic fate.

      • krokodilgena says:

        I want to try it, but honestly… I’m kind of expecting to not be able to smell it because I’ve had that problem with a few of their perfumes for women.

  6. miss kitty v. says:

    I agree pretty much with everyone else. Bulgari has never quite done it for me. None of them are bad, per se, they’re just not that great. That said, I own a bottle of Voile de Jasmin that I start getting a taste for this time of year. It’s not fantastic, but it wears well in heat.

    • Robin says:

      Looks like I’m the only Bvlgari fan today!

      • Well I guess I’m in the boat with you, Robin! Bvlgari is one of my favorite houses so far, though I still have a whole lot of them to try. Omnia is one of my favorites. Blv was okay…I have a sample I wear occasionally, but I don’t know that I would buy a full bottle. I have yet to find a scrubber from among their line, though I was a bit disappointed with Jasmin Noir. It came to me in a package with some other samples (Kenzo Amour Indian Holi and Black March), and the bag smelled like baby wipes!

        • Robin says:

          Jasmin Noir didn’t work for me either, but in general, I think of Bvlgari as doing a pretty solid job on fragrance.

      • Aparatchick says:

        I like the teas, so add me to the list of fans.

      • Bine says:

        I like omnia, omnia green jade and the femme eau fraiche. The eau fraiche I wore for years as my signature scent. The original femme is way too overwhelming.

  7. mals86 says:

    I really, really like Black. Found Pour Femme too powdery (it has that powdery violet thing that means I spend 20 minutes smelling like a musty basement). Didn’t like any of the The’s – sorry, I can’t do proper accents on this keyboard – and am not drawn by the note description of this one.

    But I will comment that I think that shade of blue is lovely, and seems to complement the notes.

    • Daisy says:

      Mals, you like Black? I’m so surprised! It doesn’t seem to fit your girly preferences at all…to me it seemed very masculine (and I like the quasi-masculine stuff) ….my world! it’s tilting precariously!!

      • boojum says:

        LOL! And I’ve never even seen Black to give it a sniff, for some reason.

        • mals86 says:

          I only have a mini… but yes, Daisy, I like Black! It’s all smoky tea/new bicycle tire/amber on me, and very warm. Hardly any edge… I mean, yeah, rubber, but in a New Three-Speed with a Banana Seat sort of way, not Greasy Mechanic or Rubber Fetish way.

          • Joe says:

            Add me to surprised that Mals likes Black! We will have you huffing the dark incense in no time, and by 2011 you will be swimming in patchouli-heavy orientals!

          • Daisy says:

            LOL the image of Mals swimming in Patch….rather like swimming with the sharks….both exciting AND ill-advised! And you rarely come away from either completely unscathed!

          • Daisy says:

            …or traumatized

          • mals86 says:

            Now, now… I LIKE incense. Very much.

            Swimming in patch is another dealie entirely, though. (Reminds me of how Middle Kid used to take his older sister’s Barbies and jump them off the piano stool into the rug, saying they were swimming with sharks. This would be accompanied with unearthly shrieks: “Help! It’s eating me! Oh, no! Oh, noooooooooooo! I’m deaaadd…”

          • alotofscents says:

            I understand Mals. I’m a Floral Romantic, and yet I love Black too. I don’t get burnt rubber, but a very clear note with comforting tea and vanilla.

    • Robin says:

      Funny…I am too stuck in the “blue = aquatic” thing I guess, I was thinking those notes sounded entirely unblue. I will need to rethink.

      • boojum says:

        I have to agree w/mals on this one, only bc of the particular shade of blue. Somehow, the aquatic blues are warmer, headed toward green, and this is cooler, headed toward purple (violet, iris).

      • alotofscents says:

        Agree, they don’t sound blue. They sound like licorice. Very sad about this one. :(

  8. SmokeyToes says:

    I love anise and licorice in fragrances. With the other powdery-type notes, this should be interesting. I like that bottle too.

    I wear many of the Bvlgari scents, (I love Black). It’d be interesting to see how this wears. Any news on who will carry it?

    • Robin says:

      No, but I’m sure the usual places (Macys, etc)

    • alotofscents says:

      Hi Smokeytoes. Sephora on line will carry it. They carry the whole line.

      • SmokeyToes says:

        Thanks for the information alotofscents… I will check it out.

  9. joliefleur says:

    Me, me, waving hand frantically, I am a Bvlgari fan!

    Altho’ I get no rose in the Rose Essentielle, and Femme does not register on my skin at all, I DO like the line.

    And I think that plastic note some of y’all get is the note I can’t identify, but which comes off as very deep and rich on me, even though it does give me heart burn now and then, which I know is bizarre, but it’s true, I swear it.

    • Robin says:

      Good, glad I’m not alone :-)

      • alliecat says:

        I’m a Bvlgari fan too. My favourites are Omnia, Blv Notte and Absolute Blv. I did like Black, but now I find it too sweet, on me at least. Looking forward to trying this latest scent.

        • Robin says:

          I’m not hearing great things, but I’m still hopeful! Going to check it out tomorrow, I hope…

    • miss kitty v. says:

      I would swear that Rose Essentielle, Femme, and Voile de Jasmin are all pretty much the same thing. I honestly can’t tell them apart, except that the latter smells ever so slightly of jasmine (duh) in the top notes. (Of course, who’s the sucker that bought VdJ? One of these days, maybe I’ll learn…)

      • Robin says:

        The latter 2 were originally advertised as variations on Femme, so that makes sense!

        • miss kitty v. says:

          So I’m complaining about the one line that did flankers that stayed true to the original formula? After all this time of bitching about fragrances flankers that have nothing to do with each other, and are just whoring out a name?

          But really–the same thing. I think they’re all exactly the same thing. (Or maybe I’m just anosmic to whatever it is that makes each other them different…)

          • Robin says:

            LOL — exactly!

            I did think the flankers had a much lighter base.

      • Natalie says:

        That’s really interesting!

        I can’t STAND femme. My Mum actually offered me most of a bottle, which I was really excited about, but it turned out this was the perfume I always hated on her and thought smelled overwhelmingly like fly spray. I can’t scrub it off quickly enough. Same with the Jasmine version. I just can’t escape from that unexpected feeling of “ugh!”.

        But, I wear Rose Essentielle (EDP) a lot, and it’s always one I find myself stopping to savour when I notice it on my skin/clothes throughout the day. It’s moreish. Perhaps it’s the “plastic” note that so many people talk about – overwhelming in the original, just soft enough to be gorgeous in the rose flanker. It also seems quite variable – sometimes I can really smell the berries and barely notice the rose, sometimes it seems purely rose-like and quite sweet. But what I really want to emphasise is this unasked-for love and hate for the different versions of this perfume.

        Isn’t it funny how people are just DIFFERENT in what their noses pick up and how they react to different scents? (And of course there is what one’s body does to the scent that varies, also, although regarding these Bvlgari scents the vast differences in my reactions to them are constant whether they are on a test strip or on my skin.) I have only been interested in different perfumes for a year or so, so perhaps this astonishment won’t last, but this is really something that continually surprises and intruiges me.

        • Robin says:

          The Rose seems to sell much better than the Jasmin (not even sure they still make the Jasmin?) so you’re not alone. And again, I do think the base was much lighter…probably whatever notes bothered you in Femme are either absent or toned down in the Rose.

  10. Tama says:

    My Dad bought me Blv for Christmas several years back and it does well on me. I adore Black, and do want to smell some of the others in the line.

    • Robin says:

      Black is still their best, IMHO.

  11. Absolute Scentualist says:

    When I saw the list of notes, I immediately thought of the original Lolita Lempicka, which has anis, licorice, violet, iris, patchouli, tonka bean, vetiver, and musk and a lot of the other shared notes, and I adore it and its more intense flanker, LL Midnight.

    I always thought this line was pretty enough while casually testing, though I have not tried Black or their rendition of green tea, and found the rest sort of pretty but not remarkable enough to purchase. This one does sound intriguing, at least, given the notes and seeming similarities between it and LL.

    • Robin says:

      Oh, good point, it does sound like LL.

    • alltheprettythings says:

      I thought that as well, but Bvlgari always smells so… Bvlgari. I’m not expecting much, but will definitely give it a try.

  12. kirstw says:

    i mite try this because i know i liked a bvlgari fragrance, i think it was rose essentielle n i was so close 2 gettin it cos it ad a free gift :)

    • Robin says:

      Might as well give it a shot then!

  13. alotofscents says:

    Angelina Joli wears Black (supposedly). Does that make you like it more or less? Personally, I have a girl crush on her. :)

    • Robin says:

      I honestly think I’m the only one on the planet that couldn’t care less what celebrities wear…

      • boojum says:

        Trust me, you’re not. :)

    • Tama says:

      I don’t care what she wears but I have a girl crush on her too and am shocked at how many men I know who think she is a dog. They think she is weird and ugly and hate her lips and think I am crazy for thinking she’s a goddess. lol

      • alotofscents says:

        Tama. those guys are nuts. Angelina grew from a pretty girl (at 17) who actually grew into her looks. Her bone structure starting showing up and with the bones, boobs, eyes, and lips, really not until the mid to late 20s did she change from pretty to amazing. I’m not a bisexual normally-but with her, I would probably make an exception–especially if Brad was there. :0

    • Melinda says:

      Oh no! – I think I like it a little less now.

  14. asuperlongusername says:

    I’m really excited by the notes– Violet? Iris? –but Bvlgari usually doesn’t do it for me. Their ads, though…. Beautiful.

    • Robin says:

      They do gorgeous ads…always love to see the jewelry.

  15. thenoseknows says:

    This sounds SUBLIME! I, for one have had nothing but the BEST of luck with anything Bvlgari! so this is HIGHLY anticipated… and is it just me or is that Bottle and that Juice in the Bottle REMARKABLY BEEAUTIFUL! Simply STUNNING!

    P.S. Still Hate Jasmin Noir, But otherwise, this is sounding Luscious!

    • boojum says:

      I love their packaging, which is why I keep trying their scents. Just haven’t found one I can love on me yet.

    • Robin says:

      It’s a great bottle, although it looks like a men’s scent to me.

      • thenoseknows says:

        I DO SO HOPE they do a mens version of this scent as well! would be knocking down Saks’ door to get a bottle if they do!

  16. alltheprettythings says:

    I’m not thrilled with any of the Bvlgaris, either – with the exception of the men’s line – I love Aqva, Black and Pour Homme Soir.

    • Robin says:

      I really need to try Pour Homme Soir.

      • RossM says:

        Honestly Robin, I don’t think you’re missing out on anything with Soir. For me anything with Soir or Night or Midnight always sounds intruiging but never really is – and this is no exception. Then again, maybe I’m a bit put off by it as I have a couple of family members who visit me occasionally from the ‘city’ (and I’m apparently from the ‘country’) and they douse themselves in it, I think in an effort to look more cosmopolitan. It’s like wherever they walk they are surrounded by a cloud of Soir and proudly boast to anyone that asks (how could anyone not, it’s so THERE) that they’re wearing Bvlgaaaaaari Soooooir. Anyway, don’t let that dissuade you from trying it! LOL

        • Robin says:

          LOL…you’re so right that the name usually doesn’t pan out!

  17. Yogaprof says:

    I like BLV for summer, layered with Roger & Gallet Gingembre. This combo keeps the top notes going a bit longer and feels fresh and cool. But then, I’ve had good luck with the Bvlgaris, especially Omnia and the teas. I clearly need to try Black. It’s on my list!

    • Robin says:

      Black is very different — do try it!

  18. heydaves says:

    this sounds like something i would like…throwing aside my man-ness, and general lack of appreciation for bvlgari fragrances.

    i really like anise/licorice scents…and the rest of it at least seems like things i like…benzoin, musk, iris, vetiver.

    i’ve not really liked a bvlgari though. so, if it happens to be at sephora on a visit, i’m sure i’ll smell it, but i don’t have high hopes.

    for the life of me i can’t understand Black. to me it smells like the antiseptic soap doctors use…it distinctly brings on visions of tongue depressors. and i’ve tried it numerous times. it was one of the first fragrances i was encouraged to go out and smell a few years ago…and i just smelled it again a few weeks ago, to the same impression.

    • Robin says:

      Tongue depressors, ack!!

  19. Juniper says:

    I love Black, Omnia, and the red tea. Can’t stand Omnia Crystalline and Bvlgari pour femme. I have BLV pour femme and homme and BLV Notte and really like one of them-can’t remember which and too lazy to dig them out. I also love Pour Homme Soir. So…the brand is hit or miss for me…

    • Robin says:

      Yeah, it’s probably hit or miss for me too. But since so many brands are mostly miss, even “hit or miss” is a good thing.

      • Juniper says:

        Yeah, lines like Bvlgari, Estee Lauder, Chanel, Kenzo, and CSP, I can count on. Actually I NEED to add Tom Ford ;-)!

  20. RusticDove says:

    Oh I will most definitely give this a try – I like every note listed, except that I’m not really familiar with licorice in a fragrance, I don’t think. But I’m certainly willing to give it a try. I haven’t tried enough of the Bvlgari line to have an overall opinion yet. I really need to get to a bricks and mortar Sephora – I’ve been ordering mostly online from them. Next time I visit, I’ll have to start some serious testing. Jasmine Noir doesn’t get great buzz, but I’m very curious about that one, in particular, nevertheless. I’ve also never tried the original Omnia and it seems like it would be ‘my type’ of fragrance.

    • Robin says:

      Oh, do try Omnia! If you can smell it…so many people can’t.

      • RusticDove says:

        Oh, it’s on ‘the list’ alright. ;-)

  21. prism says:

    i adore Blu Notte pour Homme… it’s so soft, sensual and sexy. slight gourmand edge.

    • Robin says:

      I have not tried that one.

  22. eminere says:

    That ad is stunning! Where may I find a larger sized version please?

    • Robin says:

      Pretty sure it’s from the 2nd attribution link above

      • eminere says:

        Thanks Robin, yeh that’s the biggest I could find after Googling… Hope Bulgari updates their web site soon to include this!

  23. jonr951 says:

    Tried this at Macys 2day and I really really liked it! Probably my favorite Bvlgari scent! My cousin went w/ me and she really loved it! Kinda surprising because shes only really loved sweet candy like scents like Fantasy and M and CanCan. She says it going to be her next purchase. I really liked it!!! Heres hoping a review for it!

    • Robin says:

      The new fall releases are coming out so quickly now — I haven’t even smelled this one yet! Will try to get to it.

  24. eminere says:

    This has been released in Australia. It smells absolutely wonderful, though soft and rather mild-mannered for an EDP.

    Hope a review is forthcoming!

    • Robin says:

      I am behind…haven’t even smelled it yet!

  25. cjordan says:

    Just tried this instore. To me it smells like the lovechild of Lolita Lempicka and D&G light blue. Very laundry-softener-ish.

    • Robin says:

      Oh dear…that is not a love child I need to meet.

  26. jonr951 says:

    Everytime I go to the mall I just have to smell this one. Ive walked up to it like 8 times now! I really want it! Havent been able to get a sample yet though!

    • Robin says:

      I liked the quick sniff I took at the mall last week, but I wasn’t able to get a sample either.

  27. jonr951 says:

    Right!! Isnt it nice! The only one from Bvlgari I actually really LOVE!! Me, my sis, my cuz, and my mom all love it so I think it could have fans from all ages. Im really loving it!!

  28. jonr951 says:

    Its to bad I never got to try the other Blvs. What was there like 5 other ones? : (

    • Robin says:

      I never loved any of the other Blvs (and can’t remember how many) but love lots of other things from the brand…esp. the Omnia and the tea series.

  29. eminere says:

    I hope this will be reviewed soon!

    • Robin says:

      We’ll try to get to it…it’s very hard to get to everything!

      • eminere says:

        Hi Robin, do you reckon a man could wear this?

        • Robin says:

          Yes, I’d think so.

          • eminere says:

            Oh it’s on its way to me, it’s on it way!! Can’t wait aaahhhhh

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