Italian fashion designer Alberta Ferretti will launch her debut fragrance under arrangements with Elizabeth Arden (prior fragrances under the Alberta Ferretti brand name, made with Procter & Gamble among others, are now discontinued). Alberta Ferretti by Alberta Ferretti will launch in September, but will not reach the US until the spring of 2010.
According to Ferretti, “I wanted to transfer my world into the fragrance, so that it would have a very precise identity and be highly recognizable”. The resulting scent was developed by perfumer Sophie Labbé and features notes of freesia, pink pepper, bergamot, sweet pea, ylang-ylang, Casablanca lily, patchouli and golden amber.
Alberta Ferretti by Alberta Ferretti will be available in 75 ml Eau de Toilette, 30 or 75 ml Eau de Parfum. (via wwd)
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It’s almost a relief to say this sounds sort of ‘ho-hum’….. strikes me as incredibly mainstream, smelled 10 others just like it. Not that they care a single fig for my opinion and I could be completely wrong . But I’m glad to NOT have one more thing to lust after (all this recent perfume-lust is kinda exhausting)
I feel the same way. I literally can’t afford to want anything else right now!
The WWD article really did not have a description of the scent other than the notes…based just on that, have to agree — it doesn’t sound terribly interesting.
I agree. I hope something else launches in the spring of 2010 that sounds much more interesting.
Is it me or does that bottle look like a total ripoff? It looks like they added three quarters of an inch of glass to the bottom just to make it look bigger and give the impression you are getting more.
Looks like a foundation bottle. Nice and hefty, looks good enough to leave on the counter, and you’ll never buy it again because you can’t get the product out.
Hmmm…I just look at the # of mls, so don’t really care how much extraneous glass there is.
I really prefer a nice hefty, chunky glass bottle. Not only do they feel good in your hand but it also makes me feel more secure about them getting knocked over or (gasp) dropped…..like my brand new bottle of Amouage got dropped on my GRANITE island and I almost peed my pants! (but it was fine–so my teenager got to live for another day)
That’s why I don’t like granite countertops. You knock a glass over and it shatters; they ruin your knives. Wood or Corian are more forgiving. Anyway I guess that has nothing to do with perfume, so I’m glad your bottle didn’t break.
Just curious as to which amouage fragrance your teenager almost broke. You seem to love it so it makes me want to know what it is!
If you take them at their word, then 30ml and 75ml contents are decent amount. It looks like they designed it to have clear glass behind her name. I will say that I am bored by pink pepper in scents. I agree, it sounds generic.
Glad to see another 30 ml bottle, at any rate. Onwards to 15 ml…but perhaps the economy would have to completely tank before that will become commonplace.
Yet at the same time we are seeing smaller bottles, we are also seeing the emergence of these “fountains”. So they are going bigger also.
True!
I actually like that bottle, but the juice doesn’t sound too enticing.
Maybe we’ll get a better description of it before it launches…
I hope so. It doesn’t sound highly creative, but it COULD be really pretty and distinctive..probably not. But I hope so. And I Actually like the bottle.
It must be hard for a mainstream retailer to try to please the masses and still retain originality.
I’m sure that Elizabeth Arden has other brands of perfume besides its own brand, but most of the EA’s seem uninteresting to me and this one doesn’t sound distinctive at all – but it could fool us. I do like the bottle though.
I did get my Sephora package today, with both my free sample sets of the benefit Crescent Row and the Harajuku lovers scents. I haven’t tried any of them though because I already have on my sample of No. 5 parfum – I figure that even though it has mostly diffused by now, it would be a totally unfair comparison, so I’ll leave these to another day. Robin, I don’t know how you test so many diverse things in a day – or do you stretch them out of several days and just keep notes?
I test lots of things at once usually only on the first try…to weed out things I don’t necessarily want to test again, or to decide what things I might want to test against other fragrances, etc. On subsequent tries, I usually don’t wear more than 2 fragrances at once, and I usually try something at least 3 times, more if I’m going to review it.
Formulating a scent picture in my head from the notes… I, Personally, am excited to smell this! I love her fashions and I LOVED Femina (one of her discontinued fragrances, search it out… it was one of those fragrances where Peach was very well intergrated into the fragrance and was really just Heavenly Smelling!) The Bottle looks Very Marc Jacobs for Men-Esque But that does not Dissuade me! will be hoping to get a good sniff on this one, I adore Freesia and Ylang-Ylang (seems to be making a comeback in fragrance (Ylang that is) and that’s a good thing) and Casablanca Lily is always welcome! But gotta admit… that Sweet Pea Note… Bothersome… never have really been able to wrap my nostrils around that note and be happy with it… but maybe if it is blended into the background more it will be a success!
Femina is from the early 90s — wonder if it can still be found?
all so qucik to judge something u havent yet smelt
i brought the 30ml today was only $90 in myer after seeing the gorgoues bottle it is a stunning frangrance it almost smells like coco mademosel its my new signiture frangrance , i love how the bottle looks in my room. Once you have smelt it you wont be disapointed if you are you obviously have no sence of smell.
Glad you love it!
This smelt massively sweet to me.
Too bad! I have not smelled it yet.
Pink Pepper – eveyrthing has pink pepper in it these days.
Yep.
I purchased the 75mL edp. Is beautiful on. Definately my new favourite. I don’t find it sweet at all. Dry down is gorgeous. Very sexy.