Perfumery, a hundred-year-old art, has taken a long time dying, but on January 1, 2010 it will be officially dead. On that date, amendment 43 by IFRA, the international fragrance association, will take effect, and all perfumes on the market, old, young, fine fragrance or shampoo, must follow its guidelines or be in breach of the law in the EU. Among the many disasters that will befall fine fragrance, let me pick an emblematic one: oakmoss. This material is essential to perfumery and especially to the chypre category, including Mitsouko and hundreds of others. From 2010 it will be replaced by things which do not smell like oakmoss.