Francesco Vezzoli Greed, the film

I posted about Italian artist Francesco Vezzoli's faux perfume, Greed, a few weeks ago. The exhibit opened at the Gagosian Gallery in Rome on Friday. Below is the “trailer” for the short film shot by Roman Polanski, but you'd be wiser to just go over to DazedDigital where you can watch the whole thing. The trailer is 31 seconds; the film itself is only about 76 seconds. Starring Natalie Portman and Michelle Williams.

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16 Comments

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  1. Anonymous
    Posted on 8 February 2009

    Have you seen this?

    http://gong-fu-cha.blogspot.com/2009/01/take-young-raven-from-nest.html

    I didn't remember seeing it on the blog.

  2. Anonymous
    Posted on 8 February 2009

    I've never seen the book myself, but Marcello reviewed it:

    http://www.nstperfume.com/blog/_archives/2008/10/23/3942955.html

  3. Anonymous
    Posted on 8 February 2009

    Love it!!!! Ha ha. Thanks for posting this, Robin.

  4. Anonymous
    Posted on 8 February 2009

    Hmm, with all those big names involved, I guess I was expecting something more creative than a Dynasty-style catfight. I'd pay to see Polanski spoof the I Am King video, for instance!

  5. Anonymous
    Posted on 8 February 2009

    Second that, a huge let-down. And the male character of reason at the end, calm and unruffled above the fray! Sexist and dull.

  6. Anonymous
    Posted on 8 February 2009

    wow. At first it looked like they were lovers (A bit of male fantasy thrown in). Then I thought, “I want this perfume.”

    If they actually made a scent with this ad running publicly, I'd have to at least check it out.

    I guess I'm with the massive greedy…or is it envy? If they were also eating eclairs in a messy room, it might qualify as all 7 deadly sins.

    Thanks Robin,

    Becca

  7. Anonymous
    Posted on 8 February 2009

    Yep, wrath and vanity are also in there, I count 5.

  8. Anonymous
    Posted on 8 February 2009

    It is funny!

  9. Anonymous
    Posted on 8 February 2009

    Lilydale, you know, it's a funny spot but can't disagree — was sort of too obvious, and in the end not as funny as I Am King — they may have thought they were being over the top, but the real ads have outdone them.

  10. Anonymous
    Posted on 8 February 2009

    Friedchicken, I guess they're allowed to be sexist if they're spoofing regular ads, but dull seems unforgivable.

  11. Anonymous
    Posted on 8 February 2009

    LOL — that's the funny thing, you could probably sell the perfume.

  12. Anonymous
    Posted on 8 February 2009

    Well, here's another parody. Do you remember the “Hey, You!” SNL commercial parody? At http://www.nerve.com/dispatches/nerveeditors/50GreatestCommercialParodies/05 (third video down).

  13. Anonymous
    Posted on 9 February 2009

    have to agree on the dull part…and “I Am King” made me cry, it was so funny!

  14. Anonymous
    Posted on 9 February 2009

    It's cute, but I think I was expecting a little more, or something at least a few minutes in length. This didn't really offer much more than the “trailer.” Still, cute.

  15. Anonymous
    Posted on 10 February 2009

    I wonder if a longer version exists? It is really short.

  16. Anonymous
    Posted on 10 February 2009

    LOL — awesome!!

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