The new CK One “we are one” promo for 2009. You can find cast bios & behind the scenes videos at the CK One website; I’ve included a few details from the press release after the jump.
You can see the “we are one” limited edition here.
The ads were shot on location at the Big Sky Ranch in Simi Valley, California and feature a cast of 27 men, women, and children from all over the world. Ranging in age from three to 40+, the group includes a pair of sisters, and a mother and son — all led by musician Jamie Burke. Burke’s striking looks and natural rock star persona led to him being cast in the Spring and Fall 2007 Calvin Klein Jeans campaigns. He emerged as the front man of the ck one “we are one” campaign, performing and producing the campaign’s original song. ck one campaigns have always presented intriguing casting; the original campaign featured Kate Moss and a group of “Gen X” hipsters including Donovan Leitch, Stella Tennant, Jenny Shimizu, and Kirsten Owen, who also appears in the current campaign.
Set on a mountain top, the television campaign, directed by Francis Lawrence (I am Legend, Constantine), is a free-spirited display of togetherness amongst the t-shirts and jeans clad cast. Television commercials begin airing globally later this month in :60, :45, :30, :20, :15, and :10 spots. The print campaign will premiere in February 2009 magazines around the world. (via prnewswire)
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Creepy. Reminds me of the Borg. You will be assimilated!
Resistance is futile, LOL…
I'm trying to imagine the Borg singing, with those tubes, etc coming out of their faces……….ewww
LOL — my son & I are working our way though ST TNG. He liked the early shows, but got bored after awhile so now we're only watching the Borg episodes & then we'll skip to Voyager & see what he thinks of Seven of Nine. She could do a fragrance commercial!
Funny, 'cause I didn't find it creepy until his face at the very end. I like the words of the song – nice sentiment – so many me's only one we.
I didn't really find it creepy at all — he's a handsome boy.
He is, but there was something funny at the end – maybe because it's kind of pixelly. I like it otherwise! Maybe I'll actually see it on TV someday.