Luscious Pink is the second fragrance from Mariah Carey, and follows last year's M by Mariah Carey. Elizabeth Arden, who holds the license for Mariah Carey's perfume line, is hoping the new scent will find an audience in the growing Asian perfume market, and so the tag line, "Embrace the Ethereal" is more than just the usual hyperbole — you'd expect "inoffensive" rather than "unusual" or "big statement" from such a thing, and that's just what you'll get with Luscious Pink.
Elizabeth Arden is calling Luscious Pink a "sparkling floral"; to my nose, the emphasis is laid on the sparkling far more than the floral. The opening is fresh and diffusive, with pale pink fruits — I don't know what fruits those would be, in particular, but that's what they smell like: pale pink fruits (notes: bergamot, Ocean Breeze accord, sparkling Bellini accord, Tahitian Tiare, lily of the valley, pink peony, bright blond woods, creamy sandalwood and white musk). It's very cheerful and clean and transparent, and the floral notes in the heart, well, they smell like pale pink flowers. The base is a very pale woody musk, and it's pink-ish too.
Luscious Pink reminds me vaguely of Marc Jacobs Daisy: they don't smell alike, but they're both happy, bright, youthful little fragrances that don't say anything in particular; they could easily be the trail left by some functional product like shampoo, or a maybe a body mist. Luscious Pink smells pinker, and although it isn't particularly sweet, it's a bit sweeter than Daisy. It's too innocuous to work up much feeling about it either way, and I'm sure it will do quite well. Personally I like M better, and for that matter, I liked Daisy (and Daisy's bottle!) better too.
Mariah Carey Luscious Pink is an Eau de Parfum, but in terms of sillage and lasting power, it wears more like an Eau de Toilette. It was developed by perfumers Carlos Benaim and Loc Dong (who also created M by Mariah Carey). It is available in 30, 50 and 100 ml and in matching body lotion.