Karl Lagerfeld will launch Kapsule, a trio of mix ‘n match unisex fragrances, this coming November. It is his first fragrance project under new licensing arrangements with Coty; a company representative noted that…
Lots of people are doing three fragrances, but only at an expensive price, as a limited edition. Here, the idea was to say we will propose a capsule wardrobe of fragrances…at a price that is in line with the market.
Kapsule Light was developed by perfumer Mark Buxton, and has notes of bitter orange, jasmine, nutmeg, clove and musk.
Kapsule Floriental was developed by perfumer Emilie Coppermann; the notes are ivy leaf, violet and black tea.
Kapsule Woody was developed by perfumer Olivier Cresp and features cedar, moss and plum.
Karl Lagerfeld Kapsule will be available in 30 and 75 ml Eau de Toilette, and will be exclusive to Neiman Marcus in the US through early 2009. (via wwd)
17 Comments
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These don't sound too bad, actually. I like the reasonable price point idea and the 30ml bottle size, but the bottle design and spelling – esp the spelling- leave me cold. So does KL's whole image, though; the ponytail and shades seem so tired. Maybe it's just me.
My whole conception of Karl Lagerfeld now comes filtered through Manolo's shoe blog, where they make fun of him so mercilessly. But I kind of like the bottles, although the colors could be more “fun”.
I like the reasonable price idea too!
I am always interested in Marc Buxton creations and the other two sound very sniff-worthy. The bottles look like novelty jump drives to me.
The MB is the one I'm most interested in too!
Interesting approach – I like the idea of small bottles, although these look like to me those mini packs of condoms they dispense from machines. Karl himself always gives me the creeps; I nurse a suspicion that he died years ago, and they just defrost him once every twelve months. The MB should be interesting, although the notes on the Floriental sound intriguing.
Looks like I'm going to be the only fan of the bottles!
Agree on KL. They did a very long profile of him in the New Yorker last year, and it was so weird I read it twice.
I know that KL is a butt of many jokes, but I like him. He's very shockstar and I love it because it is the easiest way to get attention. And he is so old to still be doing that! It's like he's Alice Cooper or something.
I want to know what his idea of cheap is? They all sound very nice. Maybe I can afford to buy all three.
I love everything about this! lol. I can't wait to smell them – especially Floriental.
The 30 ml will be around $60. Not cheap, but not too bad these days.
The Floriental really does sound nice.
He's an elderly Ken doll.
LOL!
Just tried them all, and was quite surprised to find that they were simple, dilute and dull. Oh, well, $$ saved!
What a shame — I still like those bottles!
These are being launched in Australia now. Massive publicity blitz. They actually smell quite nice.
I do think they're quite safe and mainstream commercial. Not the kind of eccentricity you'd expect from someone like Karl. But they're really quite nice.
Interesting…there was VERY little publicity here, or at least, I certainly didn't notice any. I thought they were nice, but could have been more interesting, esp. from KL.