Bored with roses or mixed bouquets, Parker picked the royal Indonesian pikake as the floral note at the heart of her new perfume.
The notes feature purple plum, coconut water, tuberose, royal Indonesian pikake and amber creamy musks.
Covet Pure Bloom is currently exclusive to the Home Shopping Network (HSN), where it is available in 50 ml Eau de Parfum sold in a duo with Sarah Jessica Parker Lovely (they ship the Lovely now, the Covet Pure Bloom at some later date). It is expected to go into wider distribution in July. (first quote via hsn, second quote via msnbc, with many thanks to Dana Cerise for the tip!) Update: see a review of Covet Pure Bloom.
Here is a video from HSN (video has been removed from YouTube, sorry!) showing two women (neither of whom is Sarah Jessica Parker) hawking the perfume set. Around about the 30 second mark, there is a short video clip of Sarah Jessica Parker talking about Lovely & Covet Pure Bloom, which she says "has a uniqueness that is stronger than Lovely".