B Never Too Busy To Be Beautiful Breath of God, Inhale and Exhale ~ new fragrances

B Never Too Busy Breath of God perfume

Breath of God is the latest fragrance release from Lush's sister company, B Never Too Busy To Be Beautiful:

B Never Too Busy To Be Beautiful’s BRAND NEW fragrance BREATH OF GOD is a perfume that is unique and beautiful for both men and women combining smoky scents, sandalwood, amber, neroli and patchouli with rose, lemon oil, floral notes and jasmine. Perfumer Simon Constantine created Breath of God after a trip to Tibet wanting to create a perfume that was a return to the simpler way of Life.

Breath of God was reportedly developed after Constantine created two separate scents on this theme, Inhale for women (uplifting neroli, refreshing bergamot, stimulating violet leaf and exotic jasmine) and Exhale for men (warming amber, soothing sandalwood and stimulating patchouli ) and decided they would work well combined.

Breath of God is available in Large Perfume (shown, 33g, £45), Small Atomizer (9g, £16) and Bath Oil (100g, £24). Inhale and Exhale are available in Large Body Spray (90g, £18), Small Body Spray (23g, £12) or Miniature Body Spray (23g, £12). (via lush.co.uk)

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  1. Anonymous says:

    I really love this concept. It's a great combo of lightheartedness and meditative spirituality, and I like the idea of bringing together the male/female inhale/exhale components in one — very cute — bottle. You know, this is the opposite of the kind of fragrance that would be a contender for Robin's proposed Bullspritz Award. Maybe we need another award for this far more enlightened category!

  2. Anonymous says:

    Inhale I'm good with. Exhale I'm good with. Breath of God, however, seems presumptuous to me. Semi-offensive commercialization of a really beautiful work of Hildegard of Bingen [“A Feather on the Breath of God”] But that's just me. The scent actually sounds nice. xoxo

  3. Anonymous says:

    I like the trio concept, but that bottle is *not* my taste at all :-)

  4. Anonymous says:

    I missed the reference so it didn't offend me as it did you, M!

  5. Anonymous says:

    Well, at least the breath of God is not a fruity floral. I'd have a crisis of faith if it were.
    I find it interesting that the bottle is shaped like a monstrance, the container that holds the host for worship at religious events. (Sorry I'm a little vague. I'm not Catholic).
    Perhaps I'll wait to see how many people get chased around by lightning when they put it on.
    As with so many other perfume concepts, I find it intriguing but am not at all of the execution–rather than a timed inhale, exhale, it could be an annoying cacophony of notes.

  6. Anonymous says:

    Mirelle, if it helps, this is a small company that is intelligent and extremely responsible. B Never is an offshoot of Lush. I've been buying their products for years and have always found them to be very decent people.

  7. Anonymous says:

    I love the idea behind it and the fragrance really appeals to me but that bottle… 'kitch' is the first word that popped up in my mind.

    The silver colored 'foot' looks as if it doesn' belong to the bottle, somehow non-attached. The silver cap is nice.

    The scent makes me curious. The bottle deserves The anti Design Award.

  8. Anonymous says:

    Ambitious name. The notes sound good. The bottle is Bonne Bell Skin Cooler with a new cap. Did I mention that the notes sound good? Really good.

  9. Anonymous says:

    LOL — true, it would be very disappointing if the Breath of God had lychee and pineapple!

  10. Anonymous says:

    I don't like the bottle either.

  11. Anonymous says:

    LOL at “Bonne Bell Skin Cooler” with a new cap”!

  12. Anonymous says:

    I can't decide if I like it or not. I guess I am having a hard time thinking of what kind of bottle something called “Breath of God” deserves to reside in. On second thought, if I were to have carte blanche in designing such a bottle, I would most likely make it out of clay or wood, something earthy and primitive looking, as if it were unearthed in an archaeological dig in the Middle East. Perhaps with a leather cord tied around the neck, upon which to hang a wooden tag. OK, I'm getting carried away.

  13. Anonymous says:

    Really, don't see how you can design any bottle that can live up to that title. But your idea is more likely a better fit.

  14. Anonymous says:

    Wordbird, I wouldn't describe this as a small company, with there having been one in every city I have visited recently in three different countries (there having been at least two in one city!) and yes, responsibility is a big selling point for them…

    Anyway, have ordered this unsniffed on a whim, dangerous I know but it sounded like something I'd love! we'll see how it turns out I suppose :)

  15. sun365 says:

    When I received a decant of it in a swap, I thought “wow! this person is a heavy smoker of menthol cigarettes!”
    But it was the scent itself…. Can’t call it perfume.

    • Robin says:

      Never got to smell any of these 3, but read some great reviews.

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