Next February, Chloé will launch their first pillar fragrance in over 10 years. The new Chloé Eau de Parfum, created under arrangements with Coty, “is positioned to be a classic signature scent”:
The amber floral by Michel Almairac and Amandine Marie at Robertet is meant to embody the classic modern scent. It features a bouquet of powdered florals composed of peony, lychée and freesia. Notes of rose, magnolia and lily of the valley make up the heart over an amber and cedar wood base.
Chloe Sevigny, Anja Rubik and Clemence Poesy — “each chosen to represent a different facet of the Chloé woman: romantic; edgy, and sexy and sensual” — will star in the black & white ad campaign.
Chloé Eau de Parfum, will be available in 30, 50 and 75 ml with matching body products. (first two quotes via cosmeticnews, third via Women’s Wear Daily)
See also: Chloé Collection 2005.
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I was really excited about this until I read that they are trying to target the romantic, edgy, sexual and sensual woman. I just don't think a perfum can fill that many roles. Now I think they are trying to hard with this parfum.
That is a KILLER bottle.
Aw, I wouldn't let the ad copy stuff dissuade you…it is usually nonsense anyway.
Agree!
I bought a Chloé gift set last yr here in Canada (30 ml edt, body lotion and shower gel) and I haven't been looking around for it, obviously since then. Isn't it available anymore? If it isn't, I hope the new formula doesn't veer too far away from the original!
Will have to try this one. I wore the original Chloe for a while as a teenager (it will always remind me of the beach and a certain boyfriend though). Love, love the bottle!
I think the original Chloe will stay on the market. This one isn't meant to be anything like it.
Thank you very much for the info, it's nice to feel like I am on top of things fragrance-wise because of you guys. You are officially my favorite place to visit. Kudos to you, Robin. xoxo
I never wore it but the university halls in the seventies reeked of it. Now I'm sure if I caught a whiff I'd positively stagger. It was very, very sweet and heavy, even for that era. Yes, the bottle of the new release is very good-looking. Hope the fragrance matches.
Actually, this article inspired me to spritz some on today. It's all a question of dosage for those heavy, cloying fragrances. If you go light with this one, it is wonderful. And contrary to the seventies, it's not everywhere, so it's almost unique. As for the new formula, can't wait to smell it! I'll probably get suckered in, lol!
Thanks for the very kind words
It is true that when you wear these old classics now when nobody else does, it is a different experience. I haven't smelled the original Chloe in a long time, will have to look for a bottle.
Try Target. I found a big gift set (that is now stashed in my closet) for all of $10 back in the spring! And I'll agree with the above, it is strong – but, if you use the “spray and walk through the cloud” technique it's wearable.
It's a relief that the original should be around…I remember this “lighter” powdery floral scent (as compared to a lot more headier stuff in the 80's) from back in the day–used to smell it off a scented cardboard we'd get along with my parents' department store credit card bill. Sad that they don't do that anymore, to accomodate the poor souls sensitive to smells.
You answered my question before I could ask it! I'm glad this will be different, as the older “Chloe” smells worse on my skin than any other fragrance I've ever tested (a combo that also ranks low among some of the more harsh natural smells I've encountered). Maybe I'm in for a better match!
I used to like it, but it's been awhile since I've smelled it. Not hearing anything very good about the new one so far, though.
I've just tried the new Chloé: to me it's a pretty uninteresting, watery/cucumbery fruity floral, quiet clean and soapy.
Such a gorgeous bottle – and such a lame scent!
Watery/cucumbery, ouch! Doesn't sound appealing
Too funny! I was thinking it upped the chances I'm going to like it! (flowers, soap, water, cucumbers – sounds nice and fresh to me!) LOL! Course, right now my favorite lotion is BBW freshwater cucumber – it's so bright and green. (and layers so nicely with other things by cutting the sweetness of some of my florals).
Rose, if you like fresh cucumbery and slightly soapy floral scents, chances are good indeed that you may like the new Chloé.
i think this is a spectacular fragrance…one of a kind. and the packaging is great!
First smelled this in a magazine and was not overly impressed, but as is often the case, has grown on me to a point where I am mildly obsessed. I think I've figured out what's going on. It reminds me a lot of Escape, a fragrance I wore in the day, and one I haven't thought about in a while….does anyone else smell the similarity there?
I still haven't smelled it!
I'll be no help — I'm repeating myself, but still haven't smelled it.
I've smelt this, I've smelt this!
The bottle is beautiful and echoes the juice it contains – a wonderfully elegant fragrance that is beautiful is in its simplicity. Very feminine like the clean smell of a garden full of flowers on a misty spring morning, without being overly pretty/girly or noxious. The different notes all come together, in my opinion, for a harmonious blend that really echoes Chloe. The body lotion is divine too, and is one of the very few I've tried that is actually very true to scent. Fantastic!
I still haven't — most of the reports I've read have been highly critical, but seems like they're a few like you that love it. I'll smell it when it finally goes into wider distribution — can't be bothered to get myself to a Saks
I bought this perfume 2 weeks ago, and personally I must say it is one of the most beautiful fragnances I've ever used. It is just very chic and feminine, smells of a clean day! I wear it at work, and almost everyone I see asks me ” Which perfume do you have on? You smell Great”!!!
I think its quite a unique scent. everyone must try it!
Glad you're loving it — and I *still* haven't tried it.
Chloe is feminine and personal. I like as is on me, splendid
Glad you like it — I still have not even tried it!
what is the classic one? chloe narcisse.. or just chloe?
Just Chloe.
I soooo want to love this fragrance but everytime i try it something fruity bothers me.
Amongst all the romantic fresh flowers there's an apple that has been sitting at the bottom of a school bag for a week-kind-of-smell.
I loathe the smell of most things fruity but especially apples.
However… every now and then i'll get a whiff of something utterly beautiful, feminine and nostalgic out of it…. and the bottle is fabulous!
Who knows…. maybe it will win me over eventually…
I have still not smelled it, but most people I know who have and who have tastes similar to mine hate it. So I'm in no rush
…Lin-chi, Lin-chi , Lin-chi ….love fruit. I like Lin-chi and Love Chloe
)
Honestly, it's not the most impressive scent out there on the market as of now, but it smells a lot better than most rose fragrances I've smelled out there [Stella for starters]. The thing is, I don't usually care for rose scents because they all smell too fake and chemical to resemble a rose. what I LOVE about this fragrance is that the rose notes are not overpowering compared to the other scents, and it smells more natural than others. Lovely bottle I do agree, but I must wait to buy some until I have the money [$85?!?!?]
Wait a little longer and it will no doubt start to appear at the online discounters
It won me over!!!
I finally caved and bought it and now i am loving it and people keep sniffing me and asking what i'm wearing which is a lways a good sign!
I love the bottle and can no longer smell the mouldy apple
It makes me feel so feminine when i wear it.
Glad it worked for you!
Hello
I'm not sure this scent is similar with Valentino V ?
I have V it's powdery floral..
so I'm not sure that is it same ?
I pre-order Chloe and will get it soon
hopefully, it's not that same ;(
have a nice day anyway
hello
Chloe is more of fruit. very delicate and elegant. Be wear one to all . For me then such personal scent. Chloe every smells otherwise. It melts with the skin .
)
is not the same like V.
I'll be no help, I *still* haven't smelled the Chloe, sorry!
Thanks !
I just got it… a little bit DISAPPOINTED
first sniffed,, pure rose not sweet at all
when time past it's become like Bright Crystal by Versace
My country doesn't have this one so I have to import,,
But have to admit, this is killer bottle !
Hope u smell it soon and write a lovely review.
I'm such a huge fan ! lol
you are so lucky !
yeah it's too strawberry !
have u try Bright Crystal ?
I don't know how much about fragrance
But I looooooove perfume so much !
Thanks, I'll try! I think in the US it is still only at Saks, and I'm afraid I never get over to Saks.
hmmm,,
I can wait !
haha I'm good at patience
Hey, actually I beg to differ. I think you might have gotten the wrong scent – this is extra floral, and it's so floral I don't even know how to put it! hahaha. It's my all-time favourite scent and I've been using it since its launch. It's got a gorgeous bottle, and I heard that the pleated glass designs are inspired by Chloe fashion – one of the sleeves on their blouse or something.
And the top note opens with a rich lychee, the heart note is a velvety rose and lily of the valley i think. then after about an hour or so it settles to a warm honey amber.. doesnt that sound delicious? it's so powdery and gorgeous, I can't even stop singing praises about the scent, really.. and I love the golden colour juice..
haha it's lychee!
I doubt they had the wrong scent — this one has gotten some very similar reviews elsewhere. Glad you love it though!
This is truly, I agree, a very lame scent. I have tried to like it several times by spritzing it on several occasions, but it just doesnt leave any impression. Waste of money. It smells like an old diluted floral perfume that smells like- nothing worth remembering. Disappointed.
I was tricked by the gorgeous packaging and bought it last year when it first came out. What do I do with this thing I spent so much money on? My husband can’t stand it; the scent is so bright, it’s garish. Every time I go to a department store lately, they’re trying to push this one, it seems. I wonder if it could work on hot and humid summer days though…for beach parties, when you want a loud scent?
Sell it on ebay? Give it away to a friend? Empty it out and use it as a little bud vase?