The Emilio Pucci brand, currently owned by Louis Vuitton Moet Hennessy, is celebrating its 60th anniversary (see articles in the International Herald Tribune and The Telegraph) and as part of the festivities, is reviving a 1966 Pucci perfume called Vivara. The chypre fragrance has been updated by perfumer Francois Demachy:
But the new Vivara is a more modern chypre, said Demachy — its top notes include galbanum, Italian bergamot and an amaretto accord, combined with middle notes of jasmine, orange flower and narcissus flower, rounded out with base notes of Florentine iris, vetiver and Indonesian patchouli.
Pucci Vivara will launch in the US this September, and will be available in 50 and 80 ml Eau de Parfum. The glass bottle cap design was inspired by Pucci’s Vivara print, which has previously decorated clothing, accessories and even the hand-painted sail of a 60-foot yacht. (via Women’s Wear Daily)
Update: the Pucci website describes the new Vivara as a “radiant and feminine” green floral fragrance.
Update 2: Pucci Vivara was created by perfumers Natalie Gracia-Cetto and Marie-Aude Couture-Bluche. (via perfumerflavorist)
Update 3: see a review of Pucci Vivara.
12 Comments
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I was intrigued by the amaretto
, so I went to consult my H&R Guide. So here are the notes of the original Vivara, just for the fun of it:
aldehydes, bergamot, peach, spice oils, green accents
jasmine, ylang, rose, carnation, lily of the valley
patchouli, amber, vetiver, leather, sandalwood, moss, benzoin, incense.
Hope this new one will have vetiver, leather, incense (and moss, of course!) in the base too…and hope they don't overdose the amaretto. But have never smelled the original so the new one isn't bound to disappoint me
There's one wee bitty problem with that name: HP has made “Vivera” printer ink since 2004 (which, ounce for ounce, is more expensive than perfume), and has built up a lot of name recognition in the process. So, I wonder if HP will sue LVMH over the name similarity between “Vivera” and “Vivara”?
As I've said many times, I know nothing about trademark issues, but Pucci has been using the name Vivara for perfume & clothing since the 1960s, and most recently did a Vivara collection in 2003 in conjunction with the yacht mentioned above. So I doubt HP has reason to complain.
I used to wear it! I used to wear! *jumping up and down* I can tell exactly when: between 1971 and 1973. It was wonderful.
I don't want amaretto in it. Fed up with 'reformulated', 'updated', whatever, fragrances.
Oh how cool! I take it that it was a lovely green chypre *without* amaretto?
It was! What's amaretto doing there? Why does everything need to be 'edible' these days?
I lived in Nice at the time and it smelled *exactly* like the bushes that lined the road going up to the Château or those along the path to Fondation Maeght in Saint-Paul-de-Vence. I so wish I could smell the original again.
J, that is too bad, because the bottle is just lovely (much prettier than the old Vivara bottle). Will post a picture when I can find one up for grabs.
If there's amaretto in it, I'm not smelling it. Today is my first official wearing and to be honest, I couldn't tell you what a chypre smells like but there's definitely galbanum, patchouli and vetiver — which could be heavy and hippie-ish but aren't here. They blend nicely with the orange flower and what you get is a crisp green fragrance that's perfect for summer.
Can't decide it this sounds appealing or not! I am glad the amaretto isn't over-done, anyway. We'll see how long it takes to get to my neck of the woods…
I like this a lot! In fact, I was attacked by a woman at NM who sprayed it on my wrist. However, I was looking for Kelly Caleche and the new Prada. So, I walked out of NM with Prada and Hermes. I loved the Prada and have worn it everyday…now it has a smell that is not pleasing anymore. There is nothing worse than smelling something that makes you sick and realizing it is the perfume you sprayed that morning. Sigh! Now I wish I had run off with Pucci!
Darn, I hate buying something that doesn't work out. Maybe if you put the Prada away for awhile?