Juicy Couture fragrance review

Juicy Couture Eau de Couture fragrance

Juicy Couture, the first perfume from the Juicy Couture casual-wear line, is to launch early next month. The fragrance was created by perfumer Harry Fremont, and features watermelon, mandarin, pink passionfruit, marigold, green apple, water hyacinth, crushed leaves, tuberose absolute, wild rose, princess lily, caramel crème brulée, vanilla, precious woods and patchouli.

Juicy Couture starts with sweet — make that very sweet — fruits, heavy on the watermelon. As it dries down, the sweetness is cut momentarily by the water hyacinth and a vague touch of green, but it is amped up again as the white florals take the stage, and again later as the caramel and vanilla come into play. The tuberose predominates only for a short time, after that, it smells like indistinct white florals. The base is rather light, at least in the Eau de Parfum concentration, and is painted in tones that are more cool than warm, so despite the sweetness and the caramel crème brulée and vanilla, it does not have the feel of a gourmand scent.

Pamela Skaist-Levy, who founded Juicy Couture along with Gela Nash-Taylor, described the fragrance as "like something Barbie might wear", and that is exactly what it is: bright, perky, sweet and young. If it was a celebrity fragrance, it would be Britney Spears (a few years back, before her latest round of troubles) rather than Sarah Jessica Parker. I would think it would appeal to anyone who likes Miss Dior Cherie; those of you who like fruity florals but prefer something a bit subtler might want to try Delices de Cartier or Jean Patou's Sira des Indes.

Juicy Couture fragrance range

Testers of the Juicy Couture fragrance are available now at Bloomingdales, and they are taking pre-orders instore and online; as of today, the Bloomingdales site says it will ship in 17 days. It will be exclusive to Bloomingdales through the fall. The Eau de Parfum is $65 for 50 ml; $85 for 100 ml (there is also to be a 30 ml travel size for $50, but I have not seen it online yet); the Parfum is $300 for 30 ml.

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  1. Anonymous says:

    I don't think I'd go for the perfume, but the packaging is lovely!

  2. Anonymous says:

    L, the bottle is very cute, and the boxes as well. I didn't much care for the charms around the bottle neck when I saw them in person, but whatever — you can always take them off.

  3. Anonymous says:

    I love the packaging too, but the scent sounds unappealing. Thank you very much for the review!

  4. Anonymous says:

    R, I love my JC sweats, hoodies and pants, love the spirit of these ladies. But, the fragrance sounds like, well, Barbie, so I think I will pass. However, I do agree that the packaging is lovely.


  5. Anonymous says:

    Giggling. Gawd, it sounds awful. I actually think they could have gotten away with something a little racier given their product line, but I'm sure they've got all sorts of demographics to back up their design…

  6. Anonymous says:

    M, I don't think it would be your style :-)

  7. Anonymous says:

    R, used to wear their clothes more when I lived in California. Don't think this one would suit you either!

  8. Anonymous says:

    M, agree, would think they could have. But guessing this one will sell just fine…

  9. Anonymous says:

    Wow, I think the packaging (bottle, box, everything) is absolutely adorable. I love the shape of the bottle – looks like there was alot of attention to detail in the design. Too bad the scent doesn't sound appealing!

  10. Anonymous says:

    I love it! I bought it while they were unpacking it at the store! If you like FRACAS, you'll love Juicy Parfum also! I want it in my store!

  11. Anonymous says:

    I didn't love Juicy Couture myself — it isn't my sort of thing — but so glad you found a fragrance you love!

  12. Anonymous says:

    A mix of yellow daisy and roses best describes this scent.
    If you are going o pay for a floral scent … go for Fracas.

  13. Anonymous says:

    PS. I did forget to say great bottle.

  14. Anonymous says:

    It is a great bottle! I rather doubt that Fracas would appeal to the same target market, but I'll take the Fracas over the JC myself :-)

  15. Anonymous says:

    It's amazing what a trendy brand name can do for a fragrance! I was freelancing for another fragrance company at Nordstrom when Juicy was being launched. All day long customers would come up to the couonter to try Juicy and most of them thought it was just so-so. The employees showed them several other fragrances that the customers thought smelled better, but in the end they would buy Juicy anyway! Even the ones who didn't like it at all! Why? Because it's Juicy Couture!

  16. Anonymous says:

    LOL…that is really funny. I'm sure the packaging helps too…it just looks hip.

  17. Anonymous says:

    YUCK! I just smelled this tonight when I was returning Glow After Dark, and it was horrible! It smelled like…. plastic glad bags! The woman was like “Its been selling really well”. I was thinkin in my mind, “Heffa, this has been here for like 2 weeks, and its still full! Nobody has bought it!”. I'm at Macy's like every other day, and it hasn't been touched!

  18. Anonymous says:

    I was actually really pleased with the fragence! I was shopping with my boyfriend at Nordstrom and we passed by the Juice Couture perfume counter. Being as huge a perfume lover as myself, he asked me to try it on and he felt in love with it immediately. The scent was not as sweet as I antiticapted it would be (I read this forum before I actually smell the perfume). I'm a big fruity floral perfume user and this doesn't even come close to all the other ones I'm using in terms of sweetness. My boyfriend brought the perfume for me. I thought I will end up not using it a lot, but I was really surprised but how much I liked it when I started to wear it. Unlike some other designer or celebritiy fragences that I've tried, this scent is very interesting and its staying power is great. I also have a lot of people from work asking me what perfume I'm wearing 'cause they liked the smell a lot. The pretty package is an added bonus. This pefume is worth a try in my opinion.

  19. Anonymous says:

    Well, I do know that at Bloomies it sold like hotcakes, honestly.

  20. Anonymous says:

    I'm a guy, and I bought this for my girlfriend for the holidays. I smelled a lot of bottles and did my DD. This fragrance was my favorite. This is the type of the perfume that a girl could be wearing while she sits at the corner of a bar, and attract a guy from the other side of the room. Not to say it's overly strong or obnoxious, but the scent truly is nice. As mentioned by everyone else, the bottle is nice as well. It's new, so hopefully all of her friends won't have it quite yet.

  21. Anonymous says:

    It appears to be selling VERY well, so you're not alone. Would agree it isn't as sweet as many other fruity florals, even if it is still way too sweet for me personally. Glad you found a favorite :-)

  22. Anonymous says:

    Ok, I changed my mind! I LOVE THIS FRAGRANCE NOW!!!

  23. Anonymous says:

    We seem to have almost exactly opposite tastes, LOL…glad you found another favorite!

  24. Anonymous says:

    Robin, I've seen some of these Juicy Cotures that are like 3,000 dollars!!! Whats the difference?? I just saw one on a website that had an atomizer. Is it a longer lasting one or something????

  25. Anonymous says:

    It is a HUGE bottle, something like 20 oz. Guessing it was just a publicity stunt :-)

  26. Anonymous says:

    Publicity Stunts…hmmmm. That is the kind of stuff that makes me not want to wear a perfume. I have a few samples and it is okay. It is not that original.

  27. Anonymous says:

    It is selling like hotcakes though! And the more I've seen of the ancillary products, the more impressed I am with the job they did with the packaging. So that it isn't original apparently doesn't matter :-)

  28. Anonymous says:

    Oh my, sniffing this scent was like inhaling dessert syrup. There may be a hint of decorative flowers in there somewhere, but mostly it's just sugar, sugar, sugar all of the time. I expected this despite:

    1. Reading about “Juicy Couture's” tutti-frutti inspired notes.

    2. Knowing its advertising was spinning off the recent “Marie Antoinette” fixation–an individual who would've worn relatively sweet and heady scents from her era.

    3. The scent being released by the namebrand of two grown women, who don't mind slogans like “juicy” slapped on the backsides of their pink velour tracksuits.

    …the signs said “No”; my heart wanted to believe it was “sillage de la reine”. However, I'm guessing that any itty-bitty-batched historically french perfume, was a different kind of sweet than that of lipstick oils and lollypops…at least, of modern ones. Maybe that's just another atomizer dream.

  29. Anonymous says:

    The packaging is lovely–I would have expected something more floral than sugar-toothed, given the classic looking packaging.

  30. Anonymous says:

    LOL at — the signs said “No”; my heart wanted to believe it was “sillage de la reine” — perfect!

  31. Anonymous says:

    this is byfar the best perfume ever. period.

  32. Anonymous says:

    the best perfume ever. hands down. amazing!!

  33. Anonymous says:

    Sounds like you're a fan :-)

  34. Anonymous says:

    Bought the Juicy Couture Eau de Parfum for $65 at Sephora. I love the sweetish, coquettish and flowery/fruity, smell of this fragrance. It is the kind of fragrance that you simply spray one and go. The smell is seriously overpowering and nauseating when too much is applied. I tried when I sprayed 3-4 times. But when sprayed once or twice for a light smell the product is amazing! I love this perfume. I get compliments for it everyday.

  35. Anonymous says:

    It has all the makings of a bestseller so far, glad you love it!

  36. Anonymous says:

    I was actually surprised at the smell. I could see wearing this during the day, and I don't see it as a Barbie scent. What was she smoking to say that about her fragrance? Anyway, this is a scent that I might wear but I would hide in a drawer. The bottle with charms and crest is just silly.

  37. Anonymous says:

    I think the Barbie thing would put off most people, but the audience for the clothing is pretty young so perhaps she knew what she was about — after all, the new Barbie collection for MAC is reportedly selling like hotcakes :-)

  38. Anonymous says:

    I got the Juicy Frangrance limited edition bottle signed by Gela and Pam. They were selling it for the same price at Bloomie's in the summer even when the designers signed it. I LOVE this perfume. I wear it everywhere and couldn't live without it. Actually, I couldn't live without any Juicy. My whole closet is Juicy, Juicy, Juicy. I wear it throughout the day and it doesn't die down quickly. I don't have to reapply for a while plus the necklace is ADORABLE. This is the best stuff to hit the market. However, I've seen at Neiman's, Nords, Bloomie's, Saks, and Macy's where there are still tons of bottles there. Yet the people always say it's the top selling fragrance. Maybe they just restock really quickly. Or they could be just saying that to sell it to you because people don't like the smell.

  39. Anonymous says:

    As near as I can tell, it is selling very well indeed, and has found lots of fans. Glad you're enjoying it :-)

  40. Anonymous says:

    i really love this perfume……
    not its not barbie like………
    not at all………
    everytime i smells this perfume i always feel dizzy but in good way:-)
    u should try it go to a juicy couture store…….or macy´s and nordstrom:-) there r testers everywhere:-)

  41. Anonymous says:


  42. Anonymous says:

    My wife and I found the perfume a little too much but since she is a dusting powder fan she bought that alone. Cute package with a puff that's partially swans down. The powder itself claims to have ground pearls and diamonds in its contents! I dont know if that's true but it does show a pretty sheen on the skin that's different from other more “sparkly ” powders. Nice to see a little on her neck under her bathrobe. Smells very good,too.

  43. Anonymous says:

    They really did a great job on the ancillary products, packaging & all. Glad to hear the dusting powder is worthy :-)

  44. Anonymous says:

    I was attracted by the bottle and had mistakenly spritzed some on my wrist….but unfortunately it's so not me that I spent the next ten minutes running my wrist under a tap…but sometimes (esp this time of the year actually), I do worry that my olfactory taste is too unisex (I love green notes, and light transparent but dry florals and wood-but not orientals/musk/amber/ vanilla)

  45. Anonymous says:

    The bottle is nice, and so is the packaging for the umpteen products they're done in the same scent since the initial launch. It is hard to resist! Not me either though.

  46. Anonymous says:

    Ugh, I have had a sample of this sitting in my samples for a few weeks now. It is being really marketed heavily here at some stores for Valentines Day. Sigh, I will give it a go tonight later, I think or tomorrow morning. I do not know if the watermelon note appeals to me (reading about it. However, I bet my husband will love this on me.) Ok, I will try it tomorrow NIGHT. :)

  47. Anonymous says:

    Who knows, perhaps you'll both love it :-)

  48. Anonymous says:

    R, I have my doubts, while I love to eat fruit, I do not like smelling like one :)

  49. Anonymous says:

    I just tried this for the very first time last night (branching out, remember?:-). To reply to the poster who said it's for Fracas-lovers, I have to respectfully disagree. This scent, while appealing to many I'm sure, lacks the interest of Fracas . Yes, Fracas packs a punch, especially if used injudiciously, but there's a sophistication and warmth about it that's lacking for me in the Juicy Couture. A little too tutti-fruiti for me.

  50. Anonymous says:

    Entirely agree on the Fracas connection.

  51. Anonymous says:

    I have the first fragrance, and i like it a lot. Although I'm not too sure about this one.

  52. Anonymous says:

    This is the first fragrance (?)

  53. Anonymous says:

    yah..i meant to comment on Viva La Juicy, sorry about that.

  54. Anonymous says:

    Aha…if I wasn't so tired today, I'd have figured that out, sorry!

  55. Anonymous says:

    I've had this fragrance since it came out, and it's my husband's favorite – I like to switch it up like *every day,* but whenever I finish my rotation lol and get back to Juicy he's always like mmm you smell like *you* again!

    I just bought this hair gloss from Dillards that I guess they just got – it's not on the Juicy Couture website yet though. It's amazing – it has the texture of the gloss product by bumble & bumble (before it was aerosol, if anyone remembers back that far) but smells like Juicy! To me it doesn't smell exactly like the perfume though – it seems to be a little more sophisticated for whatever reason. It's just a little muted I guess, I don't know. Or maybe it's just me. Anyway, it works really well, my hair feels so soft, and it smells amazing, and you don't have to worry about your hair drying out from spraying the normal fragrance on your hair. They also carry a shampoo and conditioner, and *maybe* a leave in conditioner but I could be lying about that, possibly it's just the gloss.

  56. Anonymous says:

    Thanks, I didn't know they were doing hair products now! Sounds nice.

  57. Anonymous says:

    Robin, you do know they've expanded their fragrance line to Animal products, don't you?? They have Dog Shampoo and Dog Perfume. Its called Juicy Crittre I think. I'm not sure

  58. Anonymous says:

    Yes, I did know about those! I think I posted the commercial or something. Juicy Crittoure? I can't remember the spelling either!

  59. Anonymous says:

    I just tried this today – they have a little roll-on of it at Sephora for cheap and I was tempted – so glad I tried it first! I don't like Fracas, so was put off by the tuberose, but it is not as interesting as Fracas, I agree. I like sweet scents more than I used to, but this one is pretty over the top. What put me off the most, though, was that the final drydown was more reminiscent of something like Brut. I positively hated myself until I could scrub it off.

  60. Anonymous says:

    I was just at a local department store today and I tested this on skin. Somewhere in the heart notes, it turned all fish-y and bitter on me. I don't really like to smell like fish. :P

  61. Anonymous says:

    How funny! I wouldn't want to smell like fish either.

  62. Anonymous says:

    Ok I'm a guy, just stumbled across this blog cause i was looking for the fragrace for my girlfriend, and cant seem to find it anywhere in Trinidad.

    I got a smell of it in powder form in a magazine and went crazzyy!!!!!!!! Kept sniffing all day.That was over a year and it's still bugging me, I need to smell it again.

    I think that sample must have had pheromones! Lol

    I couldnt beleive so many pple were unpleased that i created an account just to voice my opinion.

    Then again the real thing must be different. nice site.

  63. Anonymous says:

    It is a very, very popular scent in the US, and probably elsewhere as well. It is too sweet for my taste personally, but you're hardly alone in loving it :-)

  64. Anonymous says:

    I've just ordered some samples!(they dont sell this in brazil)
    At the same time that I will be kinda embarassed to like it, im pretty sure that i will!
    At least I won't be embarassed to tell my friends what i'm wearing, since they won't know what the fragrance it's about(especially the Barbie part) LOL

  65. Anonymous says:

    Hope you will love it! It is certainly very popular here :-)

  66. Anonymous says:

    The samples got here today…

    I'm trying to decide if I consider this “Thing” wearable or not….

    At least this is a relief, I wouldn't want to smell like barbie


  67. Anonymous says:

    Well, just as well if it isn't love at first sight…it can't be cheap to have it shipped there!

  68. Anonymous says:

    No way I could call it sweet and I do sense plenty of tuberose in the perfume. It has this “light” perfume quality that would appeal for mass taste but yet it is not as shallow as one may think. I do find it light, slightly sweetened tuberose scent perfect for some warm summer evening wear.

  69. Anonymous says:

    Glad you like Juicy Couture. I'm curious what perfumes you would call sweet?

  70. Anonymous says:

    Something seriously sweet like TM Angel :), Frapin 1270, Serge Lutens perfumes like Ambre Sultan, Arabie.

    I love strong scents so maybe my sweetness perception is different than someone else but to me this perfume looks only sweetened :) I think its not sweet when I compare to the perfumes mentioned above.

    I wonder what do you call sweet? :)

  71. Anonymous says:

    Aha. Yes, those are really heavy scents…Juicy Couture is much lighter. We'll have to agree to disagree about what's sweet: I'd say JC is!

  72. Anonymous says:


    I guess it would be nice to get an article on the perceptions on sweet, spicy and so on sensations that people get so different. I thought couple of times why we do sense it different when to me is too sweet for the other is ok and in opposite. Or why in Robert Piguet Bandit perfume I do feel sweat scent and I discussed with other people who dont feel it and they sense only moss and not a drop of sweat in it. And if its possible to draw a line between what is sweet, sweetened, spicy and so on. Or its too personal for each one of us :)

  73. Anonymous says:

    I'm not sure it is a matter of perceptions so much as taste, but who knows?

  74. Anonymous says:

    Yeah, I wouldn't call Juicy Couture sweet either. NOW, Viva La Juicy is sweet. I got that the other day, Robin! No celeb! LMAO! Will you be reviewing Viva La Juicy, Robin???

  75. Anonymous says:

    Don't think so — way too sweet for me (bear in mind that the original JC is already too sweet for me) plus never got a sample!

  76. Anonymous says:

    NOO! I was really counting on your review! I love them :(

  77. Anonymous says:

    Hey, but we have such different tastes — surprised you'd care what I'd think anyway! I'd be pretty sure to hate it.

  78. Anonymous says:

    I know. I just love reading your reviews. They're always so detailed and unbiased. I also crack up at them. I love when you say, “I didn't love the fragrance, but I didn't exactly hate it either”

  79. Anonymous says:

    Well hey, that's nice of you! But you know, we just can't keep up with everything anymore. 1000+ new perfumes this year, ack!

  80. Anonymous says:

    Robin, I have a new e-mail address. Is there a way I can switch it on my profile so the replies from other threads come to the new one??

  81. Anonymous says:

    Yes — go here:


    and you can log in and change your profile.

  82. Anonymous says:

    This smells really good! My mom got a sample today from a lady who sells Mary Kay & Avon products at her school and she brought the sample home for me to scent and I thought it smelled like sweet cotton candy.

  83. Anonymous says:

    If you like sweet cotton candy, you might also want to try Aquolina Pink Sugar.

  84. Anonymous says:

    I feel like this perfume is almost like an addiction. Something you don't like but can't stop wearing!

    The first time I put it on it was so sickeningly strong/sweet I was turned off. (the Tuberose, I think)

    Now I can't get enough of it!

  85. Anonymous says:

    Might as well learn to live with it then ;-)

  86. I live in Beverly Hills, and the Juicy fragrance is permanently a bad association in my mind for that reason- I smell it on the the young women who can’t pump their own gas, on the girl at the gym with a pink sparkly phone who talks while shes on the treadmill, and the girls who have well-decorated dogs that fit neatly into their purses…JC is actually a decent fragrance- I’m not usually into the fruity/soapy combo, but this one is pretty well done- thus, the popularity. I just can’t get past the bad association ;)

  87. lindylou says:

    I find it interesting that a few men have bought this for their ladies. My husband gave me this today for Christmas. He had told me earlier in the week he hated one of my perfumes and asked me not to wear it around him (said it smelled like nasty stale french cigerettes)! When I first put this one on I had to be tactful because I thought it was horrible. An hour later as the scents have developed I’m liking it a lot more. Not quite in love with it yet, will wait for people to comment first. As a man he says he picked it because its not over powering, and he ‘just liked it’.

    • Robin says:

      Now I’m dying to know which perfume he nixed??

  88. Aleeks. says:

    I love juicy couture, and i keep BUYING samples just because its juicy couture.
    i never sprayed them or tried them.
    but today i went and paid 85 bucks for the original juicy and sprayed it on me. the scent is horrible and follows me like a fly.
    quite depressed i was so obsessed over a horrid fragarance.

    • Robin says:

      Maybe you can return it, worth a shot.

  89. grab4less says:

    Has anyone tried Viva La Juicy, it gives off a blend of a aroma that is flirty and fun. It smells delicate and soft.

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