New fragrance: Eau de Stilton

Eau de Stilton fragranceThe Stilton Cheese Makers Association (SCMA) is preparing to launch Eau de Stilton…

…as part of the STICK ON THE STILTON campaign for 2006, to encourage people to try eating Blue Stilton cheese as part of everyday meals – scattered on a pizza, sliced onto a burger or slipped into a sandwich.

The perfume, which has been blended by Manchester based ID Aromatics for the SCMA, re-creates the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume. Using grape seed as a carrier oil, the Stilton scent features a symphony of natural base notes including Yarrow, Angelica seed, Clary Sage and Valerian.

Many thanks to Anneliese for the link! (via telegraph & stiltoncheese)

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23 Comments

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  1. Anonymous
    Posted on 12 May 2006

    Goodness, what next…a Fish Marketing Board fragrance? This makes Comme des Garcons look timid! Actually, I am strangely taken with that bottle…

  2. Anonymous
    Posted on 12 May 2006

    I had to check the calendar and make sure today is not April 1st! Well, the bottle is pretty.

  3. Anonymous
    Posted on 12 May 2006

    No! No! No!

  4. Anonymous
    Posted on 12 May 2006

    This scares me. It's like a Monty Python joke, but without any irony. Perhaps I should be glad it's not the Limburger Cheese Makers …

  5. Anonymous
    Posted on 12 May 2006

    Robin, the Stilton site is Wonderful and insightful.

  6. Anonymous
    Posted on 12 May 2006

    But then, it's not that unusual for a consumable maker to produce a scent – think Frapin 1270 and the Ginestets for example. I doubt if Eau de Stilton will be particularly cheesy, or any more food-like than, say, SL Arabie.

  7. Anonymous
    Posted on 12 May 2006

    I'm just trying to learn all the *standard* notes, and now, here comes cheese?! I love stilton cheese…on a hamburger. I guess this brings new meaning to the term “gourmand”? The bottle really is pretty, though.

  8. Anonymous
    Posted on 12 May 2006

    LOL at “Fish Marketing Board”…the possibilities are endless.

  9. Anonymous
    Posted on 12 May 2006

    Promise not to send you any, L.

  10. Anonymous
    Posted on 12 May 2006

    Hmmm, I'm going to give them credit and assume they aren't doing this with an entirely straight face (?)

  11. Anonymous
    Posted on 12 May 2006

    Quite true. And then we have Temperare Chocolates, and probably lots of others that aren't coming to mind right away.

  12. Anonymous
    Posted on 12 May 2006

    Yes, the packaging looks nice!

  13. Anonymous
    Posted on 12 May 2006

    Is it? Was in a rush this morning, will have to go over there and look around.

  14. Anonymous
    Posted on 12 May 2006

    Wallace and Gromit, Wallace and Gromit! I can see it now….They go into business as cheese perfumers and Wallace finally finds his girl.

  15. Anonymous
    Posted on 12 May 2006

    LOL — good one! The world needs a Wallace & Gromit perfume, come to think of it. Love that show. They can follow up with a sheep scent.

  16. Anonymous
    Posted on 12 May 2006

    I don't know—here's what it says: 're-creates the earthy and fruity aroma of Blue Stilton cheese ,'—hard NOT to think it will be cheesy–that and the name of the scent are kind of strong hints! Brandy and wine, both fragrant alcoholic concotions, are lots more perfumelike by their very nature than an aged dairy product ;D. This will be a fun one to sniff, I think.

  17. Anonymous
    Posted on 12 May 2006

    Robin, this made me cackle ;D.

  18. Anonymous
    Posted on 13 May 2006

    Ok, then I *will* send you some :-)

  19. Anonymous
    Posted on 13 May 2006

    I am learning more here than in graduate school–both times–wow, a “novel” idea that is not so original!

    I have a question to all of you divine sniffers, besides champagne are there any perfumes, niche or otherwise that contain “alcohol ” (as in the liquor, etc.)as a top, middle, or bottom note? I know that some are supposed to have the smell of a mixed drink, i.e., Cosmo, etc but I heard you can never smell them. If so, can you tell me what they are and how you found them to be? Have a great weekend…to the Mother's…Happy Mother's Day!

  20. Anonymous
    Posted on 13 May 2006

    Good grief. I adore blue cheese of any sort, including Stilton, but I can't imagine wearing it. It doesn't smell “earthy and fruity,” it smells like FEET. If we don't take care to wipe down our baby daughter's neck between feedings, milk collects there and ends up smelling the exact same way. They should market a scent called Baby Neck Cheese. It smells “earthy and fruity,” just like a baby.

  21. Anonymous
    Posted on 13 May 2006

    This is too funny. I do like the bottle but it looks a little TOO mch like bleu cheese veining. I can't imagine who they think their customers for this will be.

  22. Anonymous
    Posted on 14 May 2006

    Hmmm…Apothia Velvet Rope comes to mind right away. I know there are tons more but I'm still on my first cup of tea so can't think of them. Will come back & comment again if I do.

  23. Anonymous
    Posted on 14 May 2006

    I would imagine they've already achieved their main goal: publicity. Finding customers for the perfume is probably besides the point ;-)

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