A spot for the Donna Karan Cashmere Collection: Cashmere & Palo Santo, Cashmere & Tiare Flower, Cashmere & Tunisian Neroli and Cashmere & Wild Fig.
Colognade
Those effects come in part thanks to Atelier Cologne creating its own proprietary cologne, called “colognade,” which is now at the heart of the brand’s 18 fragrances. It is based on traditional cologne’s savoir-faire from the 17thcentury mixed with today’s innovations.
— Read more in EXCLUSIVE: Atelier Cologne Readies for Relaunch, Starting in Mainland China at WWD via Yahoo.
Gourmand-loving girlies
Vanilla perfumes are having a moment right now. With over 437.4 million views on TikTok, virtually every niche perfume brand is now coming up with its take on vanilla. But before you write this off as a short-lived trend for the gourmand-loving girlies, it's important to note that modern vanilla perfumes have evolved far beyond the traditional, cloyingly sweet body spray concoctions of the past.
— Read more in 17 Decadent Vanilla Perfumes That Are Sophisticated (Not Sugary) at Refinery29.
Can’t stop now
The spot for the 2024 Jo Malone Blossoms collection.
I’m going to adapt like an actress
Creative process-wise, the perfumer adapts her skills to suit that of the brand universe. She elaborates: "If I create a fragrance for Jean Paul Gaultier, Issey Miyake, or Dolce & Gabbana; it's three different universes and three different DNA values, and I'm not going to create the same way. I'm not going to do the same thing. I'm going to adapt like an actress. I have my personality, but I'm going to adapt to every role and every movie I'm going to make. And I'm going to dive into the skin of that brand."
— Read more in Understanding Master Perfumer Daphné Bugey's Perspective of Scent at L'Officiel Singapore.