Coty has launched Infiniment Coty Paris, a new collection of 14 premium fragrances: Après L’Amour, Aristo Chypre, Atomes Crochus, Encore Une Fois, Entre Genres, J’ai Trois Amours, L’Amour Pourpre, Les Mots Doux, Matin de Jade, Noir Encens, Or de Moi, Santal a la Vida, Soleil d’Ikosim and Un Parc de Roses en Alabama. The scents feature “molecular aura” technology, which reportedly releases the top, heart and base notes all at once and “extend[s] the signature scent of each perfume up to 30 hours”…
Setting new records
While we had expected Burberry Goddess to be a major blockbuster, the launch results are exceeding all our expectations and setting new records, fueled by a winning juice and disruptive market activations across all touch points. Burberry Goddess is the biggest launch in Coty’s history, becoming the number-one fragrance launch in many markets and resonating with consumers across all regions.
— Read more in Coty Beats Wall Street Forecasts in Q2 at Women's Wear Daily via Yahoo! Life.
The recently launched Burberry Goddess fragrance is selling particularly well
The maker of Burberry and Gucci fragrances now sees like-for-like sales growth of 8% to 10% in the fiscal year that started in July. That’s up from the 6% to 8% sales-growth forecast the company gave in August. Sales are expected to accelerate at a faster pace in the first half of the fiscal year, Coty said in a statement Wednesday.
The recently launched Burberry Goddess fragrance is selling particularly well and helping to power the more optimistic outlook, according to Coty.
— Read more in Coty Raises Sales Outlook on Strong Fragrance Demand at Bloomberg via Yahoo! Finance.
No discussion of a Gucci licence deal in the next five years
Coty (COTY.N) said on Thursday there will be no discussion of a Gucci licence deal in the next five years.
"There will be no discussion on the renewal of any of our licences before at least 5 years,” Coty CEO Sue Naby told journalists in response to a question about whether Kering (PRTP.PA) could take back a licence for beauty products for its fashion label Gucci.
— Many were wondering if Kering wanted Gucci back after buying Creed. Read more in Coty CEO says Gucci licence not under discussion for next five years at Reuters.
A single droplet of liquid
Coty’s touch-less fragrance tester is a digital innovation that gives customers the ultimate control over fragrance discovery in store. While spray testers oversaturate the air, overwhelming the senses and surrounding environment, this device delivers a single droplet of liquid directly to an arm or a blotter, offering customers a less invasive testing experience. It also uses data to allow Coty, in partnership with retailers, to optimize the placement of the testers and the customer experience by ensuring beauty advisors are on the spot when needed.
— Read more of the press release, Coty Reinvents Fragrance Sampling for a New Era, at Businesswire.