Its weapon is not a steel blade, though, but something far subtler: scent. Twist its dome to reveal pierced panels and it emits one of three “functional smells”: Attraction, Distraction or Attention. Today, it’s giving off Attraction, which smells like a far-off, futuristic flower.
— Smell artist Sissel Tolaas designs a ring with German jeweller Georg Hornemann. Read more at Meet ‘nasalnaut’ Sissel Tolaas at Financial Times.
Lyn Harris is in hot pursuit of lilacs. On a recent spring morning, the revered British perfumer makes her way through a sea of wild grass and cow parsley in an untamed quarter of London’s Regent’s Park. “It’s so idyllic,” she says of the springtime scene: In this quiet corner, the incessant hum of central London traffic is eclipsed — almost — by birdsong and bell chimes from St. Marylebone Church.
— Read more at Foraging for Spring Scents, With a British Perfumer at The New York Times.
The first thing you notice is the aroma. The ad is printed with lavender ink, because the scent is “known to relax muscles, slow down your heartbeat and improve sleep quality,” according to the ad copy. But most dramatically, you can remove the ad, fold out some tabs, plug the whole thing into a USB to charge, and then use it next to your bed as a white noise speaker.
— Read more at Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise at AdWeek.