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La Petite Robe Noire Variations Autour d’Un Mythe

Three short films (two are below the jump) from Guerlain’s exhibit “La Petite Robe Noire Variations Autour d’Un Mythe”, currently showing at the brand’s flagship boutique in Paris. I think all the films are by students from Gobelins, L’École de l’image; you can find more of them (and longer descriptions for each film) at Guerlain’s YouTube channel.

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This hard-core fascination with scent

You can't predict who will become obsessed by smell. There are not more women than men. I'd say it's balanced. In fact, the hard-core regulars — we have more men. It's not gay or straight. It's not professional vs. working. What unites everyone is this hard-core fascination with scent.

— Steve Gontarski, the manager of LA's Scent Bar. Read more at The Scents And Sensibility Of LA's Nosy New Perfume Enthusiasts at NPR.