A new spot for Terre d’Hermès.
But the real memory that was very important for me is, I was at boarding school, playing a lot of sports, as one does. And I must have been about 12, and was still covered in Eau Sauvage. You know when you run and sweat? That sort of smell of, I suppose, myself and the perfume, it was something that I realized then was addictive. And then when I was trying to desperately become a playboy -I was 15 – my mother had some products sent from the States to study, and one of them was Halston Z14. [...] I thought, Wow, this is damned good. I used that stuff for years. First of all, I was probably the only one is Paris who owned it at the time, and I thought I was so goddamn special wearing it. It was the first overdosed use of Iso E Super.
— Frédéric Malle, quoted in Frédéric Malle on the Art of Seduction at W Magazine.
In the study, six male and six female donors provided odour samples without fragrance, wearing their own fragrance, and wearing an assigned fragrance. Then 296 female and 131 male participants - average age mid-20s - were asked to choose, which ones were from the same individual. Psychology PhD researcher Caroline Allen, of the University of Stirling and lead author of the report, said participants matched a person's body odour with their chosen perfume "at above chance levels".
— Read more at Study links people's natural scent to chosen perfumes : Your favourite perfumes always smell like... you! at Daily Times.
Model Camille Rowe in the official commercial for Dior's Poison Girl. Mildly NSFW.