Olfactory receptors in skeletal muscles

The same year, Grace Pavlath, a biologist at Emory University, published a study on olfactory receptors in skeletal muscles. She found that bathing the receptors in Lyral, a synthetic fragrance redolent of lily of the valley, promoted the regeneration of muscle tissue. Blocking these receptors (by neutralizing the genes that code for them), on the other hand, was found to inhibit muscular regeneration, suggesting that odor receptors are a necessary component of the intricate biochemical signaling system that causes stem cells to morph into muscles cells and replace damaged tissue.

 — Read more at Smell Turns Up in Unexpected Places at the New York Times. Hat tip to Aparatchik!

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The jewel of fragrances

I think Escada's short video 'The Jewel of Fragrances' is the first (fragrance-related) Christmas video for 2014? Anyway, "choose from a range of jewel-like, feminine ESCADA fragrances for the perfect gift this Christmas."

And my heart is set on you

Gisele Bundchen in a teaser for the upcoming Chanel No. 5 commercial, directed by Baz Luhrmann. The full commercial will debut later this week.

Up for grabs: Acqua di Parma Colonia Leather

Acqua di Parma Colonia Leather

What is it: a 100 ml bottle of Acqua di Parma Colonia Leather. Used lightly for testing; at least 95% full.

How do I get it: For a chance to win, leave a comment on the website telling me that you live in the US. Then tell me either a) your favorite fragrance from Acqua di Parma, or b) your favorite leather fragrance or c) something else you’ve been dying to post in a comment.

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