Why Eau Sauvage is sexy

Hedione activated brain areas in the limbic system significantly more strongly than phenylethyl alcohol. The limbic system is associated with emotions, memory and motivation. But more significantly, Hedione also activated a specific area of the hypothalamus in women which is known to promote sexual responsiveness by flooding the body with sex hormones.

— Scientists at Ruhr-Universität Bochum in Germany are looking into the "pheromone effect" of hedione. Read more at Revealed: the aftershave that triggers female sex hormones at The Telegraph.

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