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Essence of Lincoln

Designed to be dispersed through the ventilation system, the Essence of Lincoln is a fragrance that has hints of green tea, jasmine and tonka. The company says the scent exudes "luxury and warmth" and will help to create an "upscale, relaxing showroom experience." The scent should also mask the 'old people smell' as Lincoln has one of the highest average owner ages in the industry.

— The new ambient fragrance of Lincoln dealerships was developed by perfumer Rene Morgenthaler. Read more at Lincoln tries to hide the old people smell with new dealership perfume at World Car Fans.