Young people goofing off for 4711 Remix Cologne Edition 2018.
The DNA of Louis Vuitton is really to dare. It’s innovation from a technical point of view, but also the recognition that you cannot be successful if you don’t dare. You cannot be successful if you are not new. But with perfumes, just like a dress or shoes, you also cannot be bizarre – there are codes you need to respect. With a pair of shoes, they have to be comfortable, especially if they are expensive. For perfume, you need volume, allure, signature and sophistication. If you have those four, you can do whatever you want.
— Perfumer Jacques Cavallier Belletrud talks about the men's fragrance market. Read more at Louis Vuitton’s Jacques Cavallier Belletrud: a poet of perfume at The National.
Sadly, fragrance lovers are scared to trust their instincts, since the seductive bludgeon of commercial marketing has successfully indoctrinated would-be frag fiends into accepting the pink vs blue division. His’n’hers fragrances didn’t even exist until the advent of 20th century marketing, when perfume companies realised that they could shift twice as much product if they convinced customers there was a difference between smelling like a lady and a gentleman. Before then, a person was free to splash a flash of violet, or lavender, or rose, or eau de cologne, regardless of the equipment they were packing in their pants.
— Katie Puckrick would like you to reconsider your gender-based assumptions about fragrance. Read more at Exploring the relationship between perfume and gender at Vice.
If you still can't get that peach scene from Call Me By Your Name out of your head, now you have the perfect soundtrack for your thoughts: the limited "peach season" vinyl release, which is peach in color and scent.
The vinyl-only specialty label Music on Vinyl will release the soundtrack in a Limited Peach Season Edition on Aug. 3. The double-LP set will be issued on peach-colored 180-gram audiophile vinyl and housed in a peach-scented package.
— Read more at 'Call Me by Your Name' Soundtrack Set for Peach-Colored (And Scented!) Vinyl Release at Billboard.
Five quick (and pretty) videos from Claus Porto, with perfumer Lyn Harris talking about their new Agua de Colonia fragrances: Agua Vetiver, Agua Geranium, Agua Fougère, Agua Clementine and Agua Porto.