Hedi Slimane has been mentioned several times in the press in connection with the introduction in the market of Black Opium with Edie Campbell by Yves Saint Laurent Beauté (L’Oréal Group). It is appropriate to precise that no creative direction has been given by Hedi Slimane on the market launches and on the choices of artistic elements, or definition of image, related to the product lines or the advertising campaigns of Yves Saint Laurent Beauté, including the ones of Black Opium.
A short video for House of Cherry Bomb Pink Haze.
It’s very much in the style of people like Edmond Roudnitska, like a modern version of Eau de Rochas and other scents from the 1970s. It’s that type of writing we went back to. It’s very true to the flower, actually. I discovered a while ago that Roudnitska had a magnolia planted in his garden. It’s something that I always kept in mind, thinking, What would he have done?
Shakira, singing for her new Rock! fragrance.
What is it: a 100 ml bottle of Robert Piguet Gardenia. I’ve used the bottle for testing, but it’s at least 95% full.
How do I get it: For a chance to win, leave a comment on the website telling me that you live in the US. Then tell me either a) your favorite fragrance from Robert Piguet, or b) your favorite gardenia fragrance or c) something else you’ve been dying to post in a comment.
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