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So wholly ghastly to the nose

Taylor's fragrances were carefully conceived and always good enough to stand on their own two feet, with or without her endorsement. The same has applied to some of Jennifer Lopez's better perfumes, which continue to sell in larger quantities than most of the more contemporary celebrity brands. In other words, Taylor and Lopez didn't need to be selling cinema tickets to make women want to wear their scents. Kylie's Darling and Madonna's Truth or Dare wouldn't have been so reliant on the singers' chart successes had they not been so wholly ghastly to the nose.

— The Guardian answers the question Are celebrity perfumes finally starting to fade away? with a no, following the news that Elizabeth Arden blames their falling 2013 sales on the poor performance of scents from Britney Spears, Justin Bieber and Taylor Swift.