Dior wishes you a golden holiday. Plus, below the jump, a new film about J’Adore, from the picking of the flowers to the creation of the bottle.
The regions of the brain associated with olfaction are more developed in professional perfumers than in the general population. In addition, the quantity of grey matter in the experts' olfactory regions increases in proportion to their experience. [...] Based on anatomical MRI scans of professional perfumers, perfumery students and control subjects, it shows that training and practice make it possible to reverse the age-related grey matter reduction observed in olfactory regions among the general population.
— For the rest of us, these regions of the brain tend to shrink with age. Read more at Experience modifies the perfumer's brain at CNRS. They scanned the brains of perfumer Jean-Claude Ellena and students at the ISIPCA perfumery school, among others.
Guerlain celebrates the 160th anniversary of the Bee Bottle.
A news alert in support of Viktor & Rolf Flowerbomb.
We all think we know how certain things smell. But to someone else that same bottle of perfume - or piece of cheese, or glass of wine - may smell completely differently. American scientists have discovered that we all experience odours in a completely different way. Their paper, published in the Nature Neuroscience journal, reveals that 30 per cent of smell receptors differ between any two people.
— Read more at Why perfume smells different to each of us: Receptors in the nose vary by 30% in two different people at the Daily Mail.